---
title: "Laundry Detergent — $19K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/laundry-detergent"
last_updated: "2026-08-06T00:36:04.322Z"
locale: en
meta:
description: "Niche score 42/100 · $19K/yr market · 116K searches/yr · $12.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $19K/yr market · 116K searches/yr · $12.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laundry Detergent — $19K/yr Amazon SG Niche (2026) - Flapen"
---
# **laundry detergent**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 27Conversion 17Competition 73Returns 100Price range 64Avg price 51Brand share 25Review moat 75Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****516.7**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.25–$33.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 116K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, laundry detergent is a $19K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry detergent market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$304K–$365K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **6%**
- **Out of stock**
- **31.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**7%**
- Persil50% - トップ22% - Breeze9% - bio-home6% - Arm & Hammer3% - Seventh Generation3% - Open — no brand owns it (8 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +1.2% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/laundry-detergent/trend)
## **Top laundry detergent search terms**
- **laundry detergent**45K/yr-7.3%5.2% conv. - **detergent**16K/yr+54.1%3.1% conv. - **persil**14K/yr-19.0%10.4% conv. - **laundry**9K/yr+43.3%2.0% conv. - **top detergent**9K/yr+10.3%6.4% conv. - **persil laundry detergent**9K/yr-26.5%14.4% conv. - **liquid detergent**5K/yr-5.0%4.4% conv. - **washing detergent**5K/yr-11.0%5.4% conv. - **top**4K/yr-5.8%8.5% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/laundry-detergent/search-terms)
## **Top laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5726%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Persil Concentrated Liquid Detergent Sensitive 2.7L**Persil**$10.06**4.3★43 rev](https://www.amazon.sg/dp/B073P4543X) [2**Persil Fibre Intelligent Low Suds Liquid Detergent Concentrate 2.7L Packaging may vary**Persil**$9.50**4.3★73 rev](https://www.amazon.sg/dp/B06ZZR3TW7) [3**TOP Concentrated Liquid Detergent Super Low Suds Colour Protect 1.5kg Refill**トップ**$4.33**4.6★47 rev](https://www.amazon.sg/dp/B07NL1XHKH) [4**Persil Concentrated Liquid Detergent Anti-Bacterial 2.7L**Persil**$10.01**4.5★33 rev](https://www.amazon.sg/dp/B073P3MD3N) [5**Persil Sensitive Low Suds Liquid Detergent Refill 1.5 liters**Persil**$5.55**4.6★17 rev](https://www.amazon.sg/dp/B08XPRZ9KY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Persil Speed Clean Quick Wash 1.18L**Persil**$10.85**1 rev1y ago](https://www.amazon.sg/dp/B087TMS9QG) [**Dynamo Laundry Detergent Anti-Bacterial Refill 3kg**DYNAMO**$9.60**3 rev1y ago](https://www.amazon.sg/dp/B0F92L7CND) [**bio-home Hyacinth & Nectarine Liquid Laundry Detergent Refill 900ml**bio-home**$6.23**0 rev2y ago](https://www.amazon.sg/dp/B0D3HWV5YW) [**Arm & Hammer Sensitive Skin Free & Clear 140 Loads Liquid Laundry Detergent 140 Fl oz**Arm & Hammer**$27.86**8,505 rev3y ago](https://www.amazon.sg/dp/B0BSNX9XWD) [**Seventh Generation Liquid Detergent Free & Clear 45oz (1.3L)**Seventh Generation**$13.15**183 rev3y ago](https://www.amazon.sg/dp/B09F6ZHW3B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arm & Hammer Sensitive Skin Free & Clear 140 Loads Liquid Laundry Detergent 140 Fl oz**Arm & Hammer**$27.86**4.7★**▲ 107%**](https://www.amazon.sg/dp/B0BSNX9XWD) [**bio-home Hyacinth & Nectarine Liquid Laundry Detergent Refill 900ml**bio-home**$6.23**0.0★**▲ 106%**](https://www.amazon.sg/dp/B0D3HWV5YW) [**Persil Speed Clean Quick Wash 1.18L**Persil**$10.85**5.0★**▲ 76%**](https://www.amazon.sg/dp/B087TMS9QG) [**TOP Concentrated Liquid Detergent Super Colour 1.6kg Refill**トップ**$4.27**4.9★**▲ 20%**](https://www.amazon.sg/dp/B07Q1RCQ2N) [**Persil Fibre Intelligent Low Suds Liquid Detergent Concentrate 2.7L Packaging may vary**Persil**$9.50**4.3★**▲ 12%**](https://www.amazon.sg/dp/B06ZZR3TW7)
**~~View all trending →~~**
## **What buyers say about laundry detergent**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**85%
**Smell**9%
**Dilute/Watery**3%
**Moist/Dry**3%
## **Common questions**
- **Is laundry detergent profitable to sell on Amazon Singapore?**
- The niche generates $19K/yr across 47 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the laundry detergent niche?**
- 14 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
- **What does it cost to enter the laundry detergent niche?**
- Listings span $4.25–$33.91; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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