[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-kids-toothpaste":3,"research-sidebar-rollups":436},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":87,"demand":91,"seasonality":226,"brandShare":227,"products":249,"feedback":226,"searchTerms":394,"related":404,"lastUpdated":35},"27653022-6138-4ae5-b318-5175e692e71b","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":11,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":31,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":48,"top20BrandShare":48,"primePct":48,"oosRate":49},673,9538,1.4098,-0.3753,0.0088,0.4986,0.8028,4.65,2685,8.02,2.03,22.52,15,2000,0.1333,0.0009,0,"kids toothpaste","kids-toothpaste","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fkids-toothpaste","2026-07-24T06:24:17.36713+00:00",10,12,9,[40],"low_review_barrier",161,1500,100,12030,16040,92,49,1,0.2198,{"score":51,"verdict":52,"components":53},32,"skip",[54,58,61,65,68,71,74,79,81,83],{"key":55,"score":31,"weight":56,"raw":57},"marketSize",0.15,673.15,{"key":59,"score":60,"weight":56,"raw":18},"growth",6,{"key":62,"score":63,"weight":64,"raw":19},"conversion",11,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",59,{"key":69,"score":70,"weight":64,"raw":21},"brandShare",41,{"key":72,"score":73,"weight":64,"raw":22},"qualityGap",22,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",38,0.05,2684.8,{"key":80,"score":43,"weight":64,"raw":30},"returns",{"key":82,"score":73,"weight":77,"raw":24},"avgPrice",{"key":84,"score":85,"weight":77,"raw":86},"priceRange",37,0.36700829673011226,{"avgRating":88,"medianPrice":89,"medianReturnRate":31,"nichesTracked":90},4.47,30,1590,{"points":92,"droppedPartialWeek":225},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,190,192,194,196,198,201,203,206,209,212,214,216,219,222],{"week":94,"volume":95},"2025-08-31",168,{"week":97,"volume":98},"2025-09-07",197,{"week":100,"volume":101},"2025-09-14",174,{"week":103,"volume":104},"2025-09-21",205,{"week":106,"volume":107},"2025-09-28",257,{"week":109,"volume":110},"2025-10-05",263,{"week":112,"volume":113},"2025-10-12",406,{"week":115,"volume":116},"2025-10-19",220,{"week":118,"volume":119},"2025-10-26",122,{"week":121,"volume":122},"2025-11-02",200,{"week":124,"volume":125},"2025-11-09",225,{"week":127,"volume":128},"2025-11-16",247,{"week":130,"volume":131},"2025-11-23",379,{"week":133,"volume":134},"2025-11-30",429,{"week":136,"volume":137},"2025-12-07",222,{"week":139,"volume":140},"2025-12-14",229,{"week":142,"volume":140},"2025-12-21",{"week":144,"volume":145},"2025-12-28",118,{"week":147,"volume":148},"2026-01-04",175,{"week":150,"volume":151},"2026-01-11",201,{"week":153,"volume":154},"2026-01-18",192,{"week":156,"volume":157},"2026-01-25",139,{"week":159,"volume":160},"2026-02-01",230,{"week":162,"volume":163},"2026-02-08",171,{"week":165,"volume":166},"2026-02-15",194,{"week":168,"volume":169},"2026-02-22",183,{"week":171,"volume":172},"2026-03-01",150,{"week":174,"volume":175},"2026-03-08",216,{"week":177,"volume":178},"2026-03-15",212,{"week":180,"volume":181},"2026-03-22",167,{"week":183,"volume":184},"2026-03-29",191,{"week":186,"volume":187},"2026-04-05",261,{"week":189,"volume":178},"2026-04-12",{"week":191,"volume":98},"2026-04-19",{"week":193,"volume":184},"2026-04-26",{"week":195,"volume":157},"2026-05-03",{"week":197,"volume":41},"2026-05-10",{"week":199,"volume":200},"2026-05-17",147,{"week":202,"volume":119},"2026-05-24",{"week":204,"volume":205},"2026-05-31",111,{"week":207,"volume":208},"2026-06-07",113,{"week":210,"volume":211},"2026-06-14",125,{"week":213,"volume":47},"2026-06-21",{"week":215,"volume":95},"2026-06-28",{"week":217,"volume":218},"2026-07-05",46,{"week":220,"volume":221},"2026-07-12",90,{"week":223,"volume":224},"2026-07-19",114,false,null,{"top":228,"otherBrandCount":247,"otherClickShare":248},[229,232,235,238,241,244],{"brand":230,"clickShare":231},"Oral-B",0.2113,{"brand":233,"clickShare":234},"Aquafresh",0.17179999999999998,{"brand":236,"clickShare":237},"Elgydium",0.1605,{"brand":239,"clickShare":240},"Kodomo",0.155,{"brand":242,"clickShare":243},"Pearlie White",0.1042,{"brand":245,"clickShare":246},"Crest",0.062,4,0.1352,[250,261,271,282,292,302,312,321,331,339,348,357,366,375,383],{"asin":251,"title":252,"brand":230,"imageUrl":253,"price":254,"rating":255,"reviews":256,"clickShare90":257,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B07TKKF1FS","Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bQbxJb8PL.jpg",2.8,4.4,110,0.1183,0.1839,"2020-08-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07TKKF1FS",{"asin":262,"title":263,"brand":242,"imageUrl":264,"price":265,"rating":266,"reviews":267,"clickShare90":243,"clickShare360":268,"launchDate":269,"amazonUrl":270},"B0747PKSX6","Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lENshvtxL.jpg",6.68,4.2,50,0.0783,"2018-03-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0747PKSX6",{"asin":272,"title":273,"brand":239,"imageUrl":274,"price":275,"rating":276,"reviews":277,"clickShare90":278,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B08755HXSR","Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CiCbbm6yS.jpg",3.38,5,8,0.0958,0.074,"2020-06-22","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08755HXSR",{"asin":283,"title":284,"brand":230,"imageUrl":285,"price":286,"rating":287,"reviews":288,"clickShare90":289,"clickShare360":290,"launchDate":259,"amazonUrl":291},"B07S98LNQN","Oral-B Starwars Junior 6+ Years Toothpaste 92g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41G68ekleSL.jpg",2.83,4.5,117,0.093,0.1248,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07S98LNQN",{"asin":293,"title":294,"brand":236,"imageUrl":295,"price":296,"rating":297,"reviews":63,"clickShare90":298,"clickShare360":299,"launchDate":300,"amazonUrl":301},"B0052EBO2C","Elgydium Junior Bubble Gum Toothpaste 50Ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qEY-v31ES.jpg",8.73,4.9,0.0873,0.1005,"2012-09-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0052EBO2C",{"asin":303,"title":304,"brand":233,"imageUrl":305,"price":306,"rating":307,"reviews":37,"clickShare90":308,"clickShare360":309,"launchDate":310,"amazonUrl":311},"B006JSEMQA","Aquafresh Kids Toothpaste Big Teeth Toothpaste for 6+ year olds 50ml (2 pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZQFxqMIBS.jpg",9.8,4.8,0.0789,0.0762,"2019-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB006JSEMQA",{"asin":313,"title":314,"brand":236,"imageUrl":315,"price":316,"rating":276,"reviews":60,"clickShare90":317,"clickShare360":318,"launchDate":319,"amazonUrl":320},"B0072M4EHO","Elgydium Kids Red Berries Toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AXoFoLuES.jpg",9.15,0.0732,0.1132,"2012-08-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0072M4EHO",{"asin":322,"title":323,"brand":245,"imageUrl":324,"price":325,"rating":326,"reviews":327,"clickShare90":246,"clickShare360":328,"launchDate":329,"amazonUrl":330},"B0BP5ZQ879","Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wOqzFPDFL.jpg",17.52,4.7,3334,0.0258,"2022-12-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BP5ZQ879",{"asin":332,"title":333,"brand":239,"imageUrl":334,"price":335,"rating":326,"reviews":276,"clickShare90":336,"clickShare360":337,"launchDate":280,"amazonUrl":338},"B08755VXNL","Kodomo Anti-Cavity Childrens Toothpaste-Strawberry 80 grams","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yNMaaSZNS.jpg",3.03,0.0592,0.0464,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08755VXNL",{"asin":340,"title":341,"brand":233,"imageUrl":342,"price":343,"rating":247,"reviews":63,"clickShare90":344,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B0017KIWSE","Aquafresh Kids Toothpaste Little Teeth Toothpaste for 3 - 5 year olds 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51YiuolMr8L.jpg",7.15,0.0563,0.037,"2012-08-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0017KIWSE",{"asin":349,"title":350,"brand":351,"imageUrl":352,"price":296,"rating":307,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":346,"amazonUrl":356},"B0013HOU28","Orajel Kids Elmo Training Toothpaste Fluoride-Free 1 Pediatrician Recommended Fluoride-Free Toothpaste 1.5oz Tube","Orajel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IT+HGq57L.jpg",17196,0.0366,0.0058,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0013HOU28",{"asin":358,"title":359,"brand":233,"imageUrl":360,"price":361,"rating":362,"reviews":363,"clickShare90":354,"clickShare360":364,"launchDate":346,"amazonUrl":365},"B0017KIWRA","Aquafresh Kids Toothpaste Big Teeth Toothpaste for 6+ year olds 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UypVFTzTL.jpg",7.51,4.6,1819,0.0374,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0017KIWRA",{"asin":367,"title":368,"brand":369,"imageUrl":370,"price":26,"rating":362,"reviews":371,"clickShare90":354,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B082VL6SH9","Toms of Maine ADA Approved Fluoride Childrens Toothpaste Natural Toothpaste Dye Free No Artificial Preservatives Silly Strawberry 5.1 oz. 3-Pack (Packaging May Vary)","Tom's of Maine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ekzWudqgL.jpg",17055,0.0392,"2019-12-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB082VL6SH9",{"asin":376,"title":377,"brand":378,"imageUrl":379,"price":25,"rating":276,"reviews":48,"clickShare90":380,"clickShare360":381,"launchDate":310,"amazonUrl":382},"B071952ZL3","Colgate Kids Toothpaste Barbie 40g","Colgate","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-9NYhBDQL.jpg",0.0338,0.033,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071952ZL3",{"asin":384,"title":385,"brand":386,"imageUrl":387,"price":388,"rating":287,"reviews":389,"clickShare90":390,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B09PDD4JC5","Clinica Jr. Toothpaste Gentle Mint 60 g x 3 Medicated Product","クリニカ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HtUhi1dnL.jpg",8.37,537,0.0282,0.0247,"2022-04-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09PDD4JC5",[395,399],{"term":32,"volume":396,"growthQoq":397,"conversionRate":398},6707,-0.3692,0.0899,{"term":400,"volume":401,"growthQoq":402,"conversionRate":403},"toothpaste kids",2831,-0.39,0.0708,[405,411,416,421,426,431],{"title":406,"href":407,"score":408,"verdict":52,"marketSize":409,"growth90":410},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":412,"href":413,"score":408,"verdict":52,"marketSize":414,"growth90":415},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":417,"href":418,"score":408,"verdict":52,"marketSize":419,"growth90":420},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":422,"href":423,"score":408,"verdict":52,"marketSize":424,"growth90":425},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":427,"href":428,"score":408,"verdict":52,"marketSize":429,"growth90":430},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":432,"href":433,"score":408,"verdict":52,"marketSize":434,"growth90":435},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[437,444,447,454,461,467,473,480,487,493,500,507,513,520,527,533,540],{"nodeId":438,"label":439,"slug":440,"href":441,"nichesTracked":442,"marketSizeTotal":443},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":445,"marketSizeTotal":446},198,1732647,{"nodeId":448,"label":449,"slug":450,"href":451,"nichesTracked":452,"marketSizeTotal":453},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":455,"label":456,"slug":457,"href":458,"nichesTracked":459,"marketSizeTotal":460},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":462,"label":463,"slug":464,"href":465,"nichesTracked":145,"marketSizeTotal":466},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":468,"label":469,"slug":470,"href":471,"nichesTracked":205,"marketSizeTotal":472},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",350309,{"nodeId":474,"label":475,"slug":476,"href":477,"nichesTracked":478,"marketSizeTotal":479},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":481,"label":482,"slug":483,"href":484,"nichesTracked":485,"marketSizeTotal":486},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":488,"label":489,"slug":490,"href":491,"nichesTracked":218,"marketSizeTotal":492},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":494,"label":495,"slug":496,"href":497,"nichesTracked":498,"marketSizeTotal":499},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":508,"label":509,"slug":510,"href":511,"nichesTracked":63,"marketSizeTotal":512},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":514,"label":515,"slug":516,"href":517,"nichesTracked":518,"marketSizeTotal":519},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":521,"label":522,"slug":523,"href":524,"nichesTracked":525,"marketSizeTotal":526},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":528,"label":529,"slug":530,"href":531,"nichesTracked":276,"marketSizeTotal":532},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":534,"label":535,"slug":536,"href":537,"nichesTracked":538,"marketSizeTotal":539},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":541,"label":542,"slug":543,"href":544,"nichesTracked":48,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]