---
title: "Kids Toothpaste — $673/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/kids-toothpaste"
last_updated: "2026-08-05T23:55:17.086Z"
locale: en
meta:
description: "Niche score 32/100 · $673/yr market · 10K searches/yr · $8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $673/yr market · 10K searches/yr · $8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Toothpaste — $673/yr Amazon SG Niche (2026) - Flapen"
---
# **kids toothpaste**
**Skip it**
A small market ($673/yr) — this niche doesn't clear our bar today.
Market size 0Growth 6Conversion 11Competition 59Returns 100Price range 37Avg price 22Brand share 41Review moat 38Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,684.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.03–$22.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$673**
$673/yr · 10K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, kids toothpaste is a $673/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids toothpaste market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$16K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**14%**
- Oral-B21% - Aquafresh17% - Elgydium16% - Kodomo16% - Pearlie White10% - Crest6% - Open — no brand owns it (4 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -37.5% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/kids-toothpaste/trend)
## **Top kids toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$206%$409%$6112%$811101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g**Oral-B**$2.80**4.4★110 rev](https://www.amazon.sg/dp/B07TKKF1FS) [2**Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g**Pearlie White**$6.68**4.2★50 rev](https://www.amazon.sg/dp/B0747PKSX6) [3**Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams**Kodomo**$3.38**5.0★8 rev](https://www.amazon.sg/dp/B08755HXSR) [4**Oral-B Starwars Junior 6+ Years Toothpaste 92g**Oral-B**$2.83**4.5★117 rev](https://www.amazon.sg/dp/B07S98LNQN) [5**Elgydium Junior Bubble Gum Toothpaste 50Ml**Elgydium**$8.73**4.9★11 rev](https://www.amazon.sg/dp/B0052EBO2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste**Crest**$17.52**3,334 rev3y ago](https://www.amazon.sg/dp/B0BP5ZQ879) [**Clinica Jr. Toothpaste Gentle Mint 60 g x 3 Medicated Product**クリニカ**$8.37**537 rev4y ago](https://www.amazon.sg/dp/B09PDD4JC5) [**Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g**Oral-B**$2.80**110 rev5y ago](https://www.amazon.sg/dp/B07TKKF1FS) [**Oral-B Starwars Junior 6+ Years Toothpaste 92g**Oral-B**$2.83**117 rev5y ago](https://www.amazon.sg/dp/B07S98LNQN) [**Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams**Kodomo**$3.38**8 rev6y ago](https://www.amazon.sg/dp/B08755HXSR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Orajel Kids Elmo Training Toothpaste Fluoride-Free 1 Pediatrician Recommended Fluoride-Free Toothpaste 1.5oz Tube**Orajel**$8.73**4.8★**▲ 531%**](https://www.amazon.sg/dp/B0013HOU28) [**Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste**Crest**$17.52**4.7★**▲ 140%**](https://www.amazon.sg/dp/B0BP5ZQ879) [**Aquafresh Kids Toothpaste Little Teeth Toothpaste for 3 - 5 year olds 50ml**Aquafresh**$7.15**4.0★**▲ 52%**](https://www.amazon.sg/dp/B0017KIWSE) [**Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g**Pearlie White**$6.68**4.2★**▲ 33%**](https://www.amazon.sg/dp/B0747PKSX6) [**Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams**Kodomo**$3.38**5.0★**▲ 29%**](https://www.amazon.sg/dp/B08755HXSR)
**~~View all trending →~~**
## **Common questions**
- **Is kids toothpaste profitable to sell on Amazon Singapore?**
- The niche generates $673/yr across 15 tracked products. 90-day search growth is -37.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the kids toothpaste niche?**
- 10 brands and 9 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- **What does it cost to enter the kids toothpaste niche?**
- Listings span $2.03–$22.52; the average listing price is $8.02 (sweet spot $15–$100). The average incumbent carries 2,685 reviews — the moat a new listing must climb.
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