[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-kids-toothbrush":3,"research-sidebar-rollups":417},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":85,"demand":89,"seasonality":225,"brandShare":226,"products":248,"feedback":225,"searchTerms":376,"related":386,"lastUpdated":35},"7681e741-14ce-41b6-921d-78ee3c90280b","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":11,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":31,"unitsSoldMin":41,"unitsSoldAvgMin":31,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":47,"top20BrandShare":47,"primePct":47,"oosRate":29},1367,6657,1.5408,-0.1837,0.0282,0.5381,0.8644,4.69,1652,7.28,3.46,11.56,13,750,0.1538,0.0045,0,"kids toothbrush","kids-toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fkids-toothbrush","2026-07-24T06:24:17.36713+00:00",8,10,11,[],47,500,100,3640,5460,71,49,1,{"score":49,"verdict":50,"components":51},32,"skip",[52,56,59,63,66,69,72,77,80,83],{"key":53,"score":31,"weight":54,"raw":55},"marketSize",0.15,1366.66,{"key":57,"score":58,"weight":54,"raw":18},"growth",16,{"key":60,"score":61,"weight":62,"raw":19},"conversion",35,0.1,{"key":64,"score":65,"weight":54,"raw":20},"competition",52,{"key":67,"score":68,"weight":62,"raw":21},"brandShare",31,{"key":70,"score":71,"weight":62,"raw":22},"qualityGap",19,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",48,0.05,1651.69,{"key":78,"score":79,"weight":62,"raw":30},"returns",98,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",20,{"key":84,"score":31,"weight":75,"raw":31},"priceRange",{"avgRating":86,"medianPrice":87,"medianReturnRate":31,"nichesTracked":88},4.47,30,1590,{"points":90,"droppedPartialWeek":224},[91,94,97,100,102,105,108,111,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,157,159,162,165,168,171,174,177,180,183,185,188,191,194,197,200,203,206,209,212,214,217,220,222],{"week":92,"volume":93},"2025-08-31",87,{"week":95,"volume":96},"2025-09-07",122,{"week":98,"volume":99},"2025-09-14",111,{"week":101,"volume":79},"2025-09-21",{"week":103,"volume":104},"2025-09-28",125,{"week":106,"volume":107},"2025-10-05",181,{"week":109,"volume":110},"2025-10-12",353,{"week":112,"volume":42},"2025-10-19",{"week":114,"volume":115},"2025-10-26",91,{"week":117,"volume":118},"2025-11-02",104,{"week":120,"volume":121},"2025-11-09",117,{"week":123,"volume":124},"2025-11-16",113,{"week":126,"volume":127},"2025-11-23",186,{"week":129,"volume":130},"2025-11-30",265,{"week":132,"volume":133},"2025-12-07",156,{"week":135,"volume":136},"2025-12-14",115,{"week":138,"volume":139},"2025-12-21",175,{"week":141,"volume":142},"2025-12-28",69,{"week":144,"volume":145},"2026-01-04",78,{"week":147,"volume":148},"2026-01-11",133,{"week":150,"volume":151},"2026-01-18",106,{"week":153,"volume":154},"2026-01-25",79,{"week":156,"volume":148},"2026-02-01",{"week":158,"volume":124},"2026-02-08",{"week":160,"volume":161},"2026-02-15",137,{"week":163,"volume":164},"2026-02-22",126,{"week":166,"volume":167},"2026-03-01",168,{"week":169,"volume":170},"2026-03-08",124,{"week":172,"volume":173},"2026-03-15",114,{"week":175,"volume":176},"2026-03-22",147,{"week":178,"volume":179},"2026-03-29",178,{"week":181,"volume":182},"2026-04-05",169,{"week":184,"volume":133},"2026-04-12",{"week":186,"volume":187},"2026-04-19",109,{"week":189,"volume":190},"2026-04-26",152,{"week":192,"volume":193},"2026-05-03",134,{"week":195,"volume":196},"2026-05-10",102,{"week":198,"volume":199},"2026-05-17",95,{"week":201,"volume":202},"2026-05-24",128,{"week":204,"volume":205},"2026-05-31",119,{"week":207,"volume":208},"2026-06-07",141,{"week":210,"volume":211},"2026-06-14",112,{"week":213,"volume":49},"2026-06-21",{"week":215,"volume":216},"2026-06-28",245,{"week":218,"volume":219},"2026-07-05",65,{"week":221,"volume":61},"2026-07-12",{"week":223,"volume":45},"2026-07-19",false,null,{"top":227,"otherBrandCount":246,"otherClickShare":247},[228,231,234,237,240,243],{"brand":229,"clickShare":230},"Colgate",0.25429999999999997,{"brand":232,"clickShare":233},"GuruNanda",0.2373,{"brand":235,"clickShare":236},"Oral-B",0.1568,{"brand":238,"clickShare":239},"SKATER",0.1356,{"brand":241,"clickShare":242},"Dr. Brown's",0.0805,{"brand":244,"clickShare":245},"Pearlie White",0.0466,2,0.08889999999999998,[249,260,271,281,290,300,310,320,331,339,349,357,365],{"asin":250,"title":251,"brand":232,"imageUrl":252,"price":253,"rating":254,"reviews":255,"clickShare90":256,"clickShare360":257,"launchDate":258,"amazonUrl":259},"B0C4VXPKGL","GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RlJ+GbBbL.jpg",8.14,4.7,3646,0.161,0.0981,"2023-05-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C4VXPKGL",{"asin":261,"title":262,"brand":229,"imageUrl":263,"price":264,"rating":265,"reviews":266,"clickShare90":267,"clickShare360":268,"launchDate":269,"amazonUrl":270},"B0722QX44Q","Colgate Kids Toothbrush Minion (2-5 Years) 1ct","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411uu5yyejL.jpg",3.68,4.9,12,0.1102,0.0998,"2019-05-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0722QX44Q",{"asin":272,"title":273,"brand":229,"imageUrl":274,"price":275,"rating":276,"reviews":277,"clickShare90":278,"clickShare360":279,"launchDate":269,"amazonUrl":280},"B0713YQFSN","Colgate T\u002FBrush 5-9 Years Ultra s Minions","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qjBlqkhuL.jpg",3.52,5,3,0.0975,0.1419,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0713YQFSN",{"asin":282,"title":283,"brand":235,"imageUrl":284,"price":285,"rating":276,"reviews":276,"clickShare90":286,"clickShare360":287,"launchDate":288,"amazonUrl":289},"B08KJ7D6LM","Oral-B Stages 3 Disney Frozen Toothbrush 2 count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Wc+NtKwuL.jpg",4.09,0.089,0.0587,"2020-08-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08KJ7D6LM",{"asin":291,"title":292,"brand":241,"imageUrl":293,"price":294,"rating":295,"reviews":296,"clickShare90":242,"clickShare360":297,"launchDate":298,"amazonUrl":299},"B09M4BKYK2","Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zn1XEWFrL.jpg",9.57,4.8,5382,0.0832,"2021-11-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09M4BKYK2",{"asin":301,"title":302,"brand":232,"imageUrl":303,"price":304,"rating":254,"reviews":305,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0CSTC2V3M","GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xa2NnBS-L.jpg",10.62,1602,0.0763,0.0368,"2024-01-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CSTC2V3M",{"asin":311,"title":312,"brand":238,"imageUrl":313,"price":314,"rating":315,"reviews":316,"clickShare90":306,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0CCRV1X6H","Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41askPk+dBL.jpg",9.4,4.5,38,0.0727,"2023-07-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CCRV1X6H",{"asin":321,"title":322,"brand":235,"imageUrl":323,"price":324,"rating":325,"reviews":326,"clickShare90":327,"clickShare360":328,"launchDate":329,"amazonUrl":330},"B088L541Y3","Oral-B Stages 4 Disney Frozen Toothbrush 2 Count (design\u002Fcharacters may vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4164V5+12CL.jpg",4.63,4.3,7,0.0678,0.1366,"2020-05-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB088L541Y3",{"asin":332,"title":333,"brand":238,"imageUrl":334,"price":26,"rating":295,"reviews":37,"clickShare90":335,"clickShare360":336,"launchDate":337,"amazonUrl":338},"B0DSJ2PQRW","Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NcstEwBdL.jpg",0.0593,0.0149,"2025-01-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DSJ2PQRW",{"asin":340,"title":341,"brand":244,"imageUrl":342,"price":343,"rating":344,"reviews":345,"clickShare90":245,"clickShare360":346,"launchDate":347,"amazonUrl":348},"B07B2VTJBG","Pearlie White Triple Pack - BrushCare Enamel Protect KIDS Extra Soft Toothbrush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BJFY3pyiL.jpg",6.46,4.1,18,0.0893,"2018-03-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07B2VTJBG",{"asin":350,"title":351,"brand":352,"imageUrl":353,"price":25,"rating":31,"reviews":31,"clickShare90":245,"clickShare360":354,"launchDate":355,"amazonUrl":356},"B0D2M8SFNB","KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)","KODOMO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31REmQvUyAL.jpg",0.0622,"2024-04-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D2M8SFNB",{"asin":358,"title":359,"brand":229,"imageUrl":360,"price":314,"rating":295,"reviews":361,"clickShare90":245,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0CGR1HWH3","Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416v64MfxsL.jpg",3502,0.0315,"2023-08-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CGR1HWH3",{"asin":366,"title":367,"brand":368,"imageUrl":369,"price":370,"rating":254,"reviews":371,"clickShare90":372,"clickShare360":373,"launchDate":374,"amazonUrl":375},"B0895BHXQ2","Brush Buddies 6-Pack Hot Wheels Kids Toothbrushes Soft Bristle Toothbrushes for Kids Toddler Toothbrush Ages 2-4 Multicolor","Brush Buddies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-fvt1-suL.jpg",10.06,7247,0.0424,0.0744,"2020-05-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0895BHXQ2",[377,381],{"term":32,"volume":378,"growthQoq":379,"conversionRate":380},4785,-0.1724,0.0279,{"term":382,"volume":383,"growthQoq":384,"conversionRate":385},"toothbrush kids",1872,-0.2159,0.0253,[387,392,397,402,407,412],{"title":388,"href":389,"score":40,"verdict":50,"marketSize":390,"growth90":391},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",17093.22,0.4048,{"title":393,"href":394,"score":40,"verdict":50,"marketSize":395,"growth90":396},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":398,"href":399,"score":40,"verdict":50,"marketSize":400,"growth90":401},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":403,"href":404,"score":40,"verdict":50,"marketSize":405,"growth90":406},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":408,"href":409,"score":40,"verdict":50,"marketSize":410,"growth90":411},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":413,"href":414,"score":40,"verdict":50,"marketSize":415,"growth90":416},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[418,425,428,435,442,449,455,461,468,475,482,489,495,502,508,514,520],{"nodeId":419,"label":420,"slug":421,"href":422,"nichesTracked":423,"marketSizeTotal":424},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":426,"marketSizeTotal":427},198,1732647,{"nodeId":429,"label":430,"slug":431,"href":432,"nichesTracked":433,"marketSizeTotal":434},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":436,"label":437,"slug":438,"href":439,"nichesTracked":440,"marketSizeTotal":441},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":443,"label":444,"slug":445,"href":446,"nichesTracked":447,"marketSizeTotal":448},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":450,"label":451,"slug":452,"href":453,"nichesTracked":99,"marketSizeTotal":454},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",350309,{"nodeId":456,"label":457,"slug":458,"href":459,"nichesTracked":151,"marketSizeTotal":460},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",336014,{"nodeId":462,"label":463,"slug":464,"href":465,"nichesTracked":466,"marketSizeTotal":467},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":469,"label":470,"slug":471,"href":472,"nichesTracked":473,"marketSizeTotal":474},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":476,"label":477,"slug":478,"href":479,"nichesTracked":480,"marketSizeTotal":481},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":38,"marketSizeTotal":494},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":326,"marketSizeTotal":507},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":509,"label":510,"slug":511,"href":512,"nichesTracked":276,"marketSizeTotal":513},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":515,"label":516,"slug":517,"href":518,"nichesTracked":246,"marketSizeTotal":519},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":521,"label":522,"slug":523,"href":524,"nichesTracked":47,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]