---
title: "Kids Toothbrush — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/kids-toothbrush"
last_updated: "2026-08-08T06:09:23.022Z"
locale: en
meta:
description: "Niche score 32/100 · $1K/yr market · 7K searches/yr · $7.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $1K/yr market · 7K searches/yr · $7.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Toothbrush — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **kids toothbrush**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 16Conversion 35Competition 52Returns 98Price range 0Avg price 20Brand share 31Review moat 48Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,651.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$7.28**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$1K**
$1K/yr · 7K searches
**Price range**
**Bad****$3.46–$11.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, kids toothbrush is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids toothbrush market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$5K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**9%**
- Colgate25% - GuruNanda24% - Oral-B16% - SKATER14% - Dr. Brown's8% - Pearlie White5% - Open — no brand owns it (2 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -18.4% search growth over the last 90 days.
350250Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/kids-toothbrush/trend)
## **Top kids toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6810%$13715%$20520%$2731101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count**GuruNanda**$8.14**4.7★3,646 rev](https://www.amazon.sg/dp/B0C4VXPKGL) [2**Colgate Kids Toothbrush Minion (2-5 Years) 1ct**Colgate**$3.68**4.9★12 rev](https://www.amazon.sg/dp/B0722QX44Q) [3**Colgate T/Brush 5-9 Years Ultra s Minions**Colgate**$3.52**5.0★3 rev](https://www.amazon.sg/dp/B0713YQFSN) [4**Oral-B Stages 3 Disney Frozen Toothbrush 2 count**Oral-B**$4.09**5.0★5 rev](https://www.amazon.sg/dp/B08KJ7D6LM) [5**Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack**Dr. Brown's**$9.57**4.8★5,382 rev](https://www.amazon.sg/dp/B09M4BKYK2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon**SKATER**$11.56**10 rev1y ago](https://www.amazon.sg/dp/B0DSJ2PQRW) [**KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)**KODOMO**$3.46**0 rev2y ago](https://www.amazon.sg/dp/B0D2M8SFNB) [**GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)**GuruNanda**$10.62**1,602 rev2y ago](https://www.amazon.sg/dp/B0CSTC2V3M) [**Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack**Colgate**$9.40**3,502 rev2y ago](https://www.amazon.sg/dp/B0CGR1HWH3) [**Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm**SKATER**$9.40**38 rev2y ago](https://www.amazon.sg/dp/B0CCRV1X6H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon**SKATER**$11.56**4.8★**▲ 298%**](https://www.amazon.sg/dp/B0DSJ2PQRW) [**GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)**GuruNanda**$10.62**4.7★**▲ 107%**](https://www.amazon.sg/dp/B0CSTC2V3M) [**GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count**GuruNanda**$8.14**4.7★**▲ 64%**](https://www.amazon.sg/dp/B0C4VXPKGL) [**Oral-B Stages 3 Disney Frozen Toothbrush 2 count**Oral-B**$4.09**5.0★**▲ 52%**](https://www.amazon.sg/dp/B08KJ7D6LM) [**Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack**Colgate**$9.40**4.8★**▲ 48%**](https://www.amazon.sg/dp/B0CGR1HWH3)
**~~View all trending →~~**
## **Common questions**
- **Is kids toothbrush profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 13 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (32/100).
- **How competitive is the kids toothbrush niche?**
- 8 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- **What does it cost to enter the kids toothbrush niche?**
- Listings span $3.46–$11.56; the average listing price is $7.28 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.
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