---
title: "Floss — $11K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/floss"
last_updated: "2026-08-08T05:21:25.667Z"
locale: en
meta:
description: "Niche score 47/100 · $11K/yr market · 13K searches/yr · $13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $11K/yr market · 13K searches/yr · $13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Floss — $11K/yr Amazon SG Niche (2026) - Flapen"
---
# **floss**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 22Conversion 70Competition 78Returns 97Price range 48Avg price 60Brand share 36Review moat 22Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$1.29–$179.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,259.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$11K**
$11K/yr · 13K searches
According to Flapen's Amazon Singapore niche tracking, floss is a $11K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floss market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **32%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**13%**
- Oral-B57% - REACH9% - Pearlie White8% - Grin5% - WATSONS4% - DenTek4% - Open — no brand owns it (8 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -5.5% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/floss/trend)
## **Top floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3186%$6359%$95312%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Essential Floss Waxed 2x50m**Oral-B**$8.19**4.7★913 rev](https://www.amazon.sg/dp/B07J6FSX7K) [2**Oral-B Pro Health Glide Deep Clean Dental Floss Mint 40m**Oral-B**$4.43**4.3★414 rev](https://www.amazon.sg/dp/B071D58YD2) [3**GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick**Grin**$8.55**4.7★2,315 rev](https://www.amazon.sg/dp/B0CJZDXMHP) [4**Oral-B Floss Picks 75ct**Oral-B**$3.30**4.2★20 rev](https://www.amazon.sg/dp/B0BVB3HCFJ) [5**Oral-B Glide Pro-Health Comfort Plus Floss Mint 3 Ct**Oral-B**$11.20**4.4★9,919 rev](https://www.amazon.sg/dp/B07FLBBWJR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Glide Comfort Plus Dental Floss Extra soft gum care 40m**Oral-B**$4.84**2 rev10mo ago](https://www.amazon.sg/dp/B0FCS99FCX) [**WATSONS Super Smooth Mint Dental Floss Picks 50s x 3 Boxes**WATSONS**$5.02**0 rev1y ago](https://www.amazon.sg/dp/B0F99VDWBM) [**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards**GuruNanda**$2.07**2,006 rev2y ago](https://www.amazon.sg/dp/B0CT42FKG3) [**GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick**Grin**$8.55**2,315 rev2y ago](https://www.amazon.sg/dp/B0CJZDXMHP) [**Oral-B Floss Picks 30ct**Oral-B**$1.29**5 rev3y ago](https://www.amazon.sg/dp/B0BWYPG5SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Glide Dental Floss Scope Flavor 40m (Pack of 6)**Oral-B**$25.85**4.5★**▲ 303%**](https://www.amazon.sg/dp/B07WFX1WD2) [**REACH Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 55 yd**REACH**$3.39**4.7★**▲ 146%**](https://www.amazon.sg/dp/B013OKRGWW) [**DenTek Triple Clean Advanced Clean Floss Picks No Break & No Shred Floss 150 Count Pack of 3**DenTek**$15.92**4.7★**▲ 136%**](https://www.amazon.sg/dp/B082QCM12Q) [**GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick**Grin**$8.55**4.7★**▲ 90%**](https://www.amazon.sg/dp/B0CJZDXMHP) [**Pearlie White Floss Pick F 2-In-1 PTFE Mint Flossers 36ct**Pearlie White**$3.79**3.9★**▲ 82%**](https://www.amazon.sg/dp/B018GCDEGA)
**~~View all trending →~~**
## **What buyers say about floss**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Advertised Vs Actual Product**36%
**Quality-Overall**27%
**Thickness**20%
**Functionality-Overall**7%
**Ease Of Use**5%
**Charging**5%
## **Common questions**
- **Is floss profitable to sell on Amazon Singapore?**
- The niche generates $11K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the floss niche?**
- 14 brands and 19 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- **What does it cost to enter the floss niche?**
- Listings span $1.29–$179.36; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.
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