---
title: "Floor Wipes — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/floor-wipes"
last_updated: "2026-08-08T05:21:56.410Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 5K searches/yr · $7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 5K searches/yr · $7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Floor Wipes — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **floor wipes**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 14Conversion 0Competition 36Returns 100Price range 51Avg price 21Brand share 0Review moat 24Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.09–$27.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,977.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.57**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, floor wipes is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floor wipes market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$15K–$19K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **35.6%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- MAGICLEAN63% - KLEEN-UP30% - Clorox4% - Swiffer3%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -21.1% search growth over the last 90 days.
150100Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/floor-wipes/trend)
## **Top floor wipes search terms**
- **floor wipes**3K/yr-31.5%9.5% conv. - **magiclean wipes**1K/yr+13.5%13.8% conv. - **wet floor wipes**539/yr-38.5%8.6% conv. - **floor wipe**466/yr-20.2%4.9% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/floor-wipes/search-terms)
## **Top floor wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAGICLEAN Wiper Dry Sheets 20ct (Pack of 3) Pink & Yellow**MAGICLEAN**$10.92**4.5★99 rev](https://www.amazon.sg/dp/B0791STFT4) [2**Kleen-Up Wet Floor Wipes Lemonfresh 15ct**KLEEN-UP**$3.10**4.4★22 rev](https://www.amazon.sg/dp/B07KXFT8S8) [3**Magiclean Wiper Wet Sheet Lemongrass & Bergamot 16ct**MAGICLEAN**$7.46**4.5★74 rev](https://www.amazon.sg/dp/B07G2SG5GK) [4**Magiclean Wiper Wet Sheet Fresh Mint 16ct**MAGICLEAN**$7.63**4.4★797 rev](https://www.amazon.sg/dp/B01GTEEY6G) [5**MAGICLEAN Wiper Dry Sheets 40ct**MAGICLEAN**$8.40**4.5★99 rev](https://www.amazon.sg/dp/B072LVCXC5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magiclean Multi-purpose Disinfecting Wet Wipes 80s Refill**MAGICLEAN**$6.03**8 rev4y ago](https://www.amazon.sg/dp/B09VG6KVW6) [**Magiclean Multi-purpose Disinfecting Wet Wipes 80s**MAGICLEAN**$6.22**27 rev4y ago](https://www.amazon.sg/dp/B09VG6C7JM) [**KLEEN-UP Rose Scent Wet Floor Wipes (15 Wipes) Rose**KLEEN-UP**$3.11**1 rev5y ago](https://www.amazon.sg/dp/B094SJ36PG) [**MAGICLEAN Wiper Dry Sheets 20ct (Pack of 3) Pink & Yellow**MAGICLEAN**$10.92**99 rev7y ago](https://www.amazon.sg/dp/B0791STFT4) [**Kleen-Up Wet Floor Wipes Lemonfresh 15ct**KLEEN-UP**$3.10**22 rev7y ago](https://www.amazon.sg/dp/B07KXFT8S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magiclean Multi-purpose Disinfecting Wet Wipes 80s Refill**MAGICLEAN**$6.03**4.7★**▲ 90%**](https://www.amazon.sg/dp/B09VG6KVW6) [**MAGICLEAN Wiper Dry Sheets 20ct (Pack of 3) Pink & Yellow**MAGICLEAN**$10.92**4.5★**▲ 89%**](https://www.amazon.sg/dp/B0791STFT4) [**Magiclean Wiper Wet Sheet Happy Rose 16ct**MAGICLEAN**$7.60**4.5★**▲ 76%**](https://www.amazon.sg/dp/B01GTEEYC0) [**Swiffer Sweeper Wet Mopping Pad Refills for Floor Mop with Febreze Lavender Vanilla & Comfort Scent 36 Count**Swiffer**$27.33**4.8★**▲ 71%**](https://www.amazon.sg/dp/B012CFJFOW) [**Clorox Disinfecting Cleaning Wipes Citrus Scent 35ct**Clorox**$4.34**4.7★**▲ 35%**](https://www.amazon.sg/dp/B0009P68TI)
**~~View all trending →~~**
## **What buyers say about floor wipes**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is floor wipes profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 13 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (26/100).
- **How competitive is the floor wipes niche?**
- 4 brands and 5 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the floor wipes niche?**
- Listings span $3.09–$27.33; the average listing price is $7.57 (sweet spot $15–$100). The average incumbent carries 4,978 reviews — the moat a new listing must climb.
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