---
title: "Floor Cleaner — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/floor-cleaner"
last_updated: "2026-08-06T00:30:38.597Z"
locale: en
meta:
description: "Niche score 36/100 · $3K/yr market · 26K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $3K/yr market · 26K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Floor Cleaner — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **floor cleaner**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 20Conversion 21Competition 75Returns 100Price range 21Avg price 19Brand share 18Review moat 75Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****516.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.83–$17.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.98**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$3K**
$3K/yr · 26K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, floor cleaner is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floor cleaner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **25%**
- **Out of stock**
- **43.9%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 89%
**Open market**
**4%**
- MAGICLEAN41% - bio-home18% - Mr Muscle15% - Dettol15% - Sofix3% - Method3% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -9.7% search growth over the last 90 days.
800600Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/floor-cleaner/trend)
## **Top floor cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1178%$23412%$35016%$4671101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**bio-home Floor Cleaner Lemongrass and Green Tea 1.5L**bio-home**$6.70**4.4★32 rev](https://www.amazon.sg/dp/B071S6LFY2) [2**Dettol Multi Surface Cleaner Lavender 2.5L**Dettol**$7.14**4.6★27 rev](https://www.amazon.sg/dp/B071RP57CG) [3**MAGICLEAN Floor Lemon 2L**MAGICLEAN**$5.07**4.7★80 rev](https://www.amazon.sg/dp/B072FP156D) [4**Magiclean Floor Lavender 2L**MAGICLEAN**$4.83**4.7★80 rev](https://www.amazon.sg/dp/B071ZFKRG4) [5**bio-home Lavender & Bergamot Floor Cleaner 1.5L**bio-home**$6.65**4.7★5 rev](https://www.amazon.sg/dp/B0D3HY5HWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magiclean Floor Cleaner - Botanical Fresh (Baby & Pet Friendly) 1800ml**MAGICLEAN**$5.93**2 rev11mo ago](https://www.amazon.sg/dp/B0FNCP2M17) [**Magiclean Floor Cleaner Fresh Floral 2.8L**MAGICLEAN**$5.24**5 rev1y ago](https://www.amazon.sg/dp/B0DC6TCGDS) [**bio-home Lavender & Bergamot Floor Cleaner 1.5L**bio-home**$6.65**5 rev2y ago](https://www.amazon.sg/dp/B0D3HY5HWD) [**Magiclean Floor Cleaner Natural Essence Calming Serenity 1.8L**MAGICLEAN**$5.01**10 rev4y ago](https://www.amazon.sg/dp/B09VG6QRFS) [**Magiclean Floor Cleaner Natural Essence Soothing Zen 1.8L**MAGICLEAN**$5.05**5 rev4y ago](https://www.amazon.sg/dp/B09VG6Y1QW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr Muscle Multi Purpose Cleaner Lemon 2L**Mr Muscle**$5.60**4.0★**▲ 400%**](https://www.amazon.sg/dp/B0711F5N2P) [**Leifheit L41418 Power Floor Cleaner 1L**Leifheit**$17.75**4.4★**▲ 230%**](https://www.amazon.sg/dp/B004UATYMQ) [**Mr Muscle Multi Purpose Cleaner Morning Freshness 2L**Mr Muscle**$5.67**4.8★**▲ 224%**](https://www.amazon.sg/dp/B07J5HQP69) [**Mr Muscle Multi Purpose Cleaner Ocean Escape 2L**Mr Muscle**$5.60**5.0★**▲ 224%**](https://www.amazon.sg/dp/B071HJ1X3M) [**Mr Muscle Multi-Purpose Cleaner Ocean Escape Ocean Escape 3.7 liters**Mr Muscle**$7.66**5.0★**▲ 161%**](https://www.amazon.sg/dp/B098XNVJHQ)
**~~View all trending →~~**
## **What buyers say about floor cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Nice pleasant fragrance”*
**Quality-Overall**19%
*“Good product”*
**Ease Of Cleaning**11%
*“Leaves the floor clean”*
**Lather**8%
*“Lather well, fast delivery too”*
**Ease Of Use**8%
*“Ease of use”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is floor cleaner profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the floor cleaner niche?**
- 9 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the floor cleaner niche?**
- Listings span $4.83–$17.75; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.
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