---
title: "Fish Oil — $40K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/fish-oil"
last_updated: "2026-08-06T09:07:12.409Z"
locale: en
meta:
description: "Niche score 46/100 · $40K/yr market · 37K searches/yr · $37.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $40K/yr market · 37K searches/yr · $37.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish Oil — $40K/yr Amazon SG Niche (2026) - Flapen"
---
# **fish oil**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 35Conversion 36Competition 55Returns 100Price range 95Avg price 95Brand share 44Review moat 20Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.32–$92.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,044.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$40K**
$40K/yr · 37K searches
According to Flapen's Amazon Singapore niche tracking, fish oil is a $40K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish oil market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$93K–$112K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **23%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **113 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**13%**
- Now Foods34% - Sports Research13% - Blackmores12% - Nature Made11% - Nature's Bounty8% - Carlson8% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +8.0% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/fish-oil/trend)
## **Top fish oil search terms**
- **fish oil**15K/yr+29.7%4.0% conv. - **omega 3**9K/yr+13.0%3.9% conv. - **omega 3 fish oil**11K/yr-24.0%3.9% conv. - **omega**2K/yr+37.9%3.2% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/fish-oil/search-terms)
## **Top fish oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Supplements Omega-3 180 EPA / 120 DHA Molecularly Distilled Cardiovascular Support* 200 Softgels (1652)**Now Foods**$21.40**4.7★16,395 rev](https://www.amazon.sg/dp/B001GCU6KA) [2**Omega-3 Fish Oil from Wild Alaska Pollock (1250mg per Capsule) with Triglyceride EPA & DHA Fatty Acids | Heart Brain & Joint Support | IFOS 5-Star Certified Non-GMO & Gluten Free (90ct)**Sports Research**$43.47**4.7★56,009 rev](https://www.amazon.sg/dp/B07DX89ZHN) [3**Blackmores Odourless Fish Oil 400 Count**Blackmores**$32.30**4.7★85 rev](https://www.amazon.sg/dp/B00UBMVS1M) [4**Now Foods Ultra Omega 3-D Fish Oil 180 Fish Softgels**Now Foods**$36.41**4.7★761 rev](https://www.amazon.sg/dp/B004CW5YUI) [5**Now Foods Ultra Omega 3-D 600 EPA/300 DHA Softgels 90ct**Now Foods**$24.43**4.6★736 rev](https://www.amazon.sg/dp/B004F1LPOK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swisse Ub Odrls Wild Fish Oil 1000Mg 400 Cap 0.6120 kilograms**Swisse**$25.19**155 rev4y ago](https://www.amazon.sg/dp/B078RRKHF4) [**Omega 3 Fish Oil Gummies with Ultra Concentrated EPA + DHA | Heart Brain & Vision Support Fitness Supplement Edible Healthcare | 60 CT**Nano Singapore**$16.32**3 rev6y ago](https://www.amazon.sg/dp/B0DP73VZVH) [**Carlson - Elite Omega-3 Gems 1600 mg Omega-3 Fatty Acids Including EPA and DHA Norwegian Wild-Caught Fish Oil Supplement Sustainably Sourced Omega 3 Fish Oil Capsules Lemon 130 Softgels**Carlson**$57.11**3,206 rev6y ago](https://www.amazon.sg/dp/B081VWWGCZ) [**NOW Supplements Omega-3 180 EPA / 120 DHA Molecularly Distilled Cardiovascular Support* 200-Fish Gelatin Softgels**Now Foods**$18.78**3,735 rev6y ago](https://www.amazon.sg/dp/B07XRF319J) [**Omega 3 Fish Oil Extreme (1000mg per Capsules) Highest EPA + DHA | Heart Brain & Vision Support | 250 softgels**Nano Singapore**$24.64**17 rev6y ago](https://www.amazon.sg/dp/B07V9D7PH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carlson Labs Super Omega-3 Gems Softgels 100ct + 30ct**Carlson**$31.04**4.7★**▲ 197%**](https://www.amazon.sg/dp/B001LF39QA) [**Carlson - Elite EPA Gems 1000 mg EPA Fish Oil Wild-Caught Norwegian Fish Oil Sustainably Sourced Helps Maintain Healthy Triglyceride Levels 120 Softgels**Carlson**$91.40**4.7★**▲ 106%**](https://www.amazon.sg/dp/B06XSD83PC) [**Carlson - Elite Omega-3 Gems 1600 mg Omega-3 Fatty Acids Including EPA and DHA Norwegian Wild-Caught Fish Oil Supplement Sustainably Sourced Omega 3 Fish Oil Capsules Lemon 130 Softgels**Carlson**$57.11**4.8★**▲ 94%**](https://www.amazon.sg/dp/B081VWWGCZ) [**Nature Made Fish Oil 1200mg 230 Softgels Mega Size Fish Oil Omega 3 Supplement For Heart Health**Nature Made**$30.07**4.7★**▲ 67%**](https://www.amazon.sg/dp/B071VT9J98) [**Omega 3 Fish Oil Gummies with Ultra Concentrated EPA + DHA | Heart Brain & Vision Support Fitness Supplement Edible Healthcare | 60 CT**Nano Singapore**$16.32**3.6★**▲ 52%**](https://www.amazon.sg/dp/B0DP73VZVH)
**~~View all trending →~~**
## **What buyers say about fish oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**40%
*“Value for money”*
**Strength**20%
*“Keep your body strong and healthy”*
**Ease Of Chewing/Swallowing**10%
*“Can chew anytime of the day”*
**Taste-Overall**10%
*“Taste is really nice”*
**Nutritional Content**7%
*“a good supplement for those who do not consume seafood often enough”*
**Smell**7%
*“Does not contain weird smell”*
**Quality-Overall**7%
*“Reliable”*
### **What buyers complain about **
**Focus Enhancement**100%
*“Super low concentration”*
## **Common questions**
- **Is fish oil profitable to sell on Amazon Singapore?**
- The niche generates $40K/yr across 26 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fish oil niche?**
- 11 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in fish oil?**
- Top complaints mined from reviews: Focus Enhancement. The return rate is 0.0%.
- **What does it cost to enter the fish oil niche?**
- Listings span $16.32–$92.40; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 13,044 reviews — the moat a new listing must climb.
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