---
title: "Fairlife — $12K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/fairlife"
last_updated: "2026-08-06T11:30:12.121Z"
locale: en
meta:
description: "Niche score 34/100 · $12K/yr market · 3K searches/yr · $100.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $12K/yr market · 3K searches/yr · $100.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fairlife — $12K/yr Amazon SG Niche (2026) - Flapen"
---
# **fairlife**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 17Conversion 51Competition 0Returns 100Price range 43Avg price 75Brand share 0Review moat 25Quality gap 88
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$100.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$63.43–$148.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,059.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$12K**
$12K/yr · 3K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, fairlife is a $12K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fairlife market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$25K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **0%**
- **Out of stock**
- **35.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Generic69% - Niro16% - Core Power15%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
225175Spike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/fairlife/trend)
## **Top fairlife search terms**
- **fairlife**2K/yr-17.2%1.4% conv. - **fairlife protein shake**586/yr-34.9%6.1% conv. - **fairlife milk**365/yr+1.2%0.0% conv. - **fairlife protein**244/yr+30.4%10.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/fairlife/search-terms)
## **Top fairlife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$2K40%$5K60%$7K80%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)**Generic**$91.34**3.0★1 rev](https://www.amazon.sg/dp/B0DZW9PD42) [2**Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve**Niro**$63.43**4.6★305 rev](https://www.amazon.sg/dp/B0CVMJYSZD) [3**Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)**Core Power**$148.02**4.7★11,873 rev](https://www.amazon.sg/dp/B01DDIRE2W)
### **Newest**
by launch date
[**FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)**Generic**$91.34**1 rev1y ago](https://www.amazon.sg/dp/B0DZW9PD42) [**Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve**Niro**$63.43**305 rev2y ago](https://www.amazon.sg/dp/B0CVMJYSZD) [**Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)**Core Power**$148.02**11,873 rev3y ago](https://www.amazon.sg/dp/B01DDIRE2W)
### **Trending**
90-day click momentum
[**FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)**Generic**$91.34**3.0★**▲ 11%**](https://www.amazon.sg/dp/B0DZW9PD42) [**Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)**Core Power**$148.02**4.7★**— 7%**](https://www.amazon.sg/dp/B01DDIRE2W) [**Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve**Niro**$63.43**4.6★**▼ 34%**](https://www.amazon.sg/dp/B0CVMJYSZD)
## **What buyers say about fairlife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great product -”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“beware of the deceptive listing”*
## **Common questions**
- **Is fairlife profitable to sell on Amazon Singapore?**
- The niche generates $12K/yr across 3 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the fairlife niche?**
- 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fairlife?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for fairlife peak?**
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fairlife niche?**
- Listings span $63.43–$148.02; the average listing price is $100.93 (sweet spot $15–$100). The average incumbent carries 4,060 reviews — the moat a new listing must climb.
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