---
title: "Eye Mask — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/eye-mask"
last_updated: "2026-08-08T05:28:26.329Z"
locale: en
meta:
description: "Niche score 48/100 · $5K/yr market · 13K searches/yr · $21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $5K/yr market · 13K searches/yr · $21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Mask — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **eye mask**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 47Conversion 24Competition 52Returns 88Price range 80Avg price 92Brand share 71Review moat 20Quality gap 48
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.32–$55.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,723.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$5K**
$5K/yr · 13K searches
According to Flapen's Amazon Singapore niche tracking, eye mask is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye mask market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$16K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **44%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**38%**
- myhalos22% - ALASKA BEAR13% - BeeVines11% - Fistech5% - mavogel5% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/eye-mask/trend)
## **Top eye mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$53020%$1K30%$2K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch**myhalos**$25.72**4.6★21,445 rev](https://www.amazon.sg/dp/B09CZ68WV3) [2**Alaska Bear Natural Silk Sleep Mask Blindfold Super Smooth Eye Mask (One Strap)**ALASKA BEAR**$33.16**4.5★57,069 rev](https://www.amazon.sg/dp/B00GSO1D9O) [3**Silk Sleep Mask 2 Pack 100% Real Natural Pure Silk Eye Mask with Adjustable Strap Eye Mask for Sleeping BeeVines Eye Sleep Shade Cover Blocks Light Reduces Puffy Eyes Gifts**BeeVines**$10.21**4.6★24,257 rev](https://www.amazon.sg/dp/B08817H6HS) [4**Fistech Sleep Mask for Men Women 100% Cotton with Fully Adjustable Strap Light Blocking Eye Mask for Sleeping Night Companion Eyeshade for Women Men Kid**Fistech**$17.77**3.8★9 rev](https://www.amazon.sg/dp/B0CFTDJRNG) [5**Mavogel Cotton Sleep Eye Mask - Updated Design Light Blocking Sleep Mask Soft and Comfortable Night Eye Mask for Men Women Eye Blinder for Travel/Sleeping/Shift Work Includes Travel Pouch Grey**mavogel**$16.30**4.4★48,447 rev](https://www.amazon.sg/dp/B07D3M5TTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home**arboleaf**$30.67**429 rev1y ago](https://www.amazon.sg/dp/B0DLWLN2WT) [**MyHalos Sleep Mask - Eye Masks for Sleep - 100% Blackout Sleeping Mask for Women Men & Side Sleepers - 3D Sleeping Eye Mask for Zero Pressure - Award Winning Design Eyelash Friendly & Breathable**myhalos**$33.03**21,445 rev1y ago](https://www.amazon.sg/dp/B0F24GVH3C) [**Silk Sleep Mask for Side Sleeper 100% Light Blocking 3D Sleeping Eye Mask for Travel Soft Breathable Eye Cover for Women Men Relaxing Zero Pressure Night Blindfold**Ayvicco**$9.70**2 rev1y ago](https://www.amazon.sg/dp/B0DJ21LH1W) [**100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Pink)**Generic**$22.34**2 rev1y ago](https://www.amazon.sg/dp/B0DMLRQ94B) [**100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Black)**Generic**$22.58**2 rev1y ago](https://www.amazon.sg/dp/B0DMLSXDBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sleep Mask 100% Blackout 3D Contoured Sleep Eye Mask Comfortable & Super Soft Sleeping Mask with Adjustable Straps for Women Men Concave Molded Night Eye Mask for Sleeping for Travel Yoga Naps**NEWVANGA**$9.60**4.4★**▲ 256%**](https://www.amazon.sg/dp/B07842XNVH) [**arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home**arboleaf**$30.67**4.2★**▲ 147%**](https://www.amazon.sg/dp/B0DLWLN2WT) [**Sleep Mask 3D Deep Contoured Eye Covers for Sleeping 99% Block Out Light Eye Mask Zero Eye Pressure Cup Blindfold for Men Women with Adjustable Strap for Sleeping Yoga Traveling (Black)**FengXinZi**$11.11**4.5★**▲ 85%**](https://www.amazon.sg/dp/B09YRXGW3X) [**MegRhythm Steam Eye Mask Yuzu 5ct**MegRhythm**$5.55**3.7★**▲ 73%**](https://www.amazon.sg/dp/B0096HXWIA) [**Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch**myhalos**$25.72**4.6★**▲ 72%**](https://www.amazon.sg/dp/B09CZ68WV3)
**~~View all trending →~~**
## **What buyers say about eye mask**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Comfort-Overall**50%
*“not comfortable at all”*
**Hard Feel**25%
*“seems very stiff”*
**Stiffness**25%
*“due to it being so stiff”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**18%
**Material Quality**9%
**Advertised Vs Actual Product**9%
**Comfort-Overall**9%
**Adhesion/Stickiness**6%
**Stiffness**6%
**Value For Money**6%
**Product Condition**6%
**Flexibility**3%
## **Common questions**
- **Is eye mask profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 25 tracked products. 90-day search growth is +18.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eye mask niche?**
- 21 brands and 51 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in eye mask?**
- Top complaints mined from reviews: Comfort-Overall, Hard Feel, Stiffness. The return rate is 1.4%.
- **When does demand for eye mask peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the eye mask niche?**
- Listings span $5.32–$55.34; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 13,724 reviews — the moat a new listing must climb.
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