---
title: "Eye Drops — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/eye-drops"
last_updated: "2026-08-08T05:21:46.952Z"
locale: en
meta:
description: "Niche score 37/100 · $9K/yr market · 6K searches/yr · $14.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $9K/yr market · 6K searches/yr · $14.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Drops — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **eye drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 10Conversion 90Competition 17Returns 100Price range 59Avg price 71Brand share 0Review moat 98Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****47.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.15–$26.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 6K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, eye drops is a $9K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye drops market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$11K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Alcon54% - Refresh22% - Bausch + Lomb18% - Rohto6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -29.5% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/eye-drops/trend)
## **Top eye drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90620%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alcon Tears Naturale Free Lubricant Eye Drops (Soothing Protection Against Dryness) 0.8Ml X 32S**Alcon**$23.09**4.6★10 rev](https://www.amazon.sg/dp/B07YVJ5Z92) [2**REFRESH Plus Lubricant Eye Drops Sterile Single Use Container (For Eye Dryness Irritation & Immediate Long Lasting Relief + Protection) 0.4ml x 30s**Refresh**$22.30**4.3★3 rev](https://www.amazon.sg/dp/B00ERK71RO) [3**Naphcon A Eye Drop Sterile Ophthalmic Solution (Relieves Itching & Redness) 15Ml**Alcon**$9.66**5.0★10 rev](https://www.amazon.sg/dp/B00B68E3EE) [4**Bausch & Lomb Desomedine 0.1% Antiseptic Eye Drops 10ml**Bausch + Lomb**$10.76**4.2★3 rev](https://www.amazon.sg/dp/B07HCPZVVR) [5**Bausch + Lomb Moisture Eyes Lubricant Eye Drops (Soothing Dry Eye Relief) 15Ml**Bausch + Lomb**$7.17**5.0★1 rev](https://www.amazon.sg/dp/B07HCTSG22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REFRESH Plus Lubricant Eye Drops Sterile Single Use Container (For Eye Dryness Irritation & Immediate Long Lasting Relief + Protection) 0.4ml x 30s**Refresh**$22.30**3 rev4y ago](https://www.amazon.sg/dp/B00ERK71RO) [**Alcon Tears Naturale Ii Lubricant Eye Drops (For Relief Of Dry Tired Eyes) 15Ml**Alcon**$9.92**1 rev6y ago](https://www.amazon.sg/dp/B0069RWT2A) [**Alcon Tears Naturale Free Lubricant Eye Drops (Soothing Protection Against Dryness) 0.8Ml X 32S**Alcon**$23.09**10 rev6y ago](https://www.amazon.sg/dp/B07YVJ5Z92) [**Bausch + Lomb Moisture Eyes Lubricant Eye Drops (Soothing Dry Eye Relief) 15Ml**Bausch + Lomb**$7.17**1 rev7y ago](https://www.amazon.sg/dp/B07HCTSG22) [**Rohto C Cube Eye Drops 8ml**Rohto**$7.15**0 rev7y ago](https://www.amazon.sg/dp/B0727YCYTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alcon Tears Naturale Ii Lubricant Eye Drops (For Relief Of Dry Tired Eyes) 15Ml**Alcon**$9.92**5.0★**▲ 79%**](https://www.amazon.sg/dp/B0069RWT2A) [**REFRESH Plus Lubricant Eye Drops Sterile Single Use Container (For Eye Dryness Irritation & Immediate Long Lasting Relief + Protection) 0.4ml x 30s**Refresh**$22.30**4.3★**▲ 44%**](https://www.amazon.sg/dp/B00ERK71RO) [**Alcon Tears Naturale Free Lubricant Eye Drops (Soothing Protection Against Dryness) 0.8Ml X 32S**Alcon**$23.09**4.6★**▲ 12%**](https://www.amazon.sg/dp/B07YVJ5Z92) [**Bausch & Lomb Desomedine 0.1% Antiseptic Eye Drops 10ml**Bausch + Lomb**$10.76**4.2★**— 10%**](https://www.amazon.sg/dp/B07HCPZVVR) [**ALCON Systane Ultra UD Eye Drop 0.7ml x 30s**Alcon**$26.31**4.6★**▼ 13%**](https://www.amazon.sg/dp/B004ZPEEL2)
**~~View all trending →~~**
## **Common questions**
- **Is eye drops profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 8 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the eye drops niche?**
- 4 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **When does demand for eye drops peak?**
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eye drops niche?**
- Listings span $7.15–$26.31; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.
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