---
title: "Essential Oil — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/essential-oil"
last_updated: "2026-08-08T05:21:57.791Z"
locale: en
meta:
description: "Niche score 33/100 · $0/yr market · 10K searches/yr · $14.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $0/yr market · 10K searches/yr · $14.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Essential Oil — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **essential oil**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 10Conversion 0Competition 46Returns 100Price range 64Avg price 68Brand share 30Review moat 19Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.71–$26.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****14,399.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, essential oil is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **essential oil market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$7K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**7%**
- Gya Labs44% - Handcraft Blends14% - Now Foods12% - Essences Bulgaria9% - Majestic Pure8% - Pure Aroma7% - Open — no brand owns it (1 brand, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/essential-oil/trend)
## **Top essential oil search terms**
- **essential oil**8K/yr-33.8%1.1% conv. - **aromatherapy**1K/yr-2.0%0.5% conv. - **essential oils**755/yr-18.0%2.3% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/essential-oil/search-terms)
## **Top essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)**Gya Labs**$8.78**4.3★217 rev](https://www.amazon.sg/dp/B09JNKFV7T) [2**Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)**Gya Labs**$9.04**4.5★1,500 rev](https://www.amazon.sg/dp/B07RC3BWJC) [3**Gya Labs Lavender Essential Oil for Diffuser - 100% Natural Lavender Oil for Skin Hair Massage & Candle Making - 10ml**Gya Labs**$9.69**4.4★8,631 rev](https://www.amazon.sg/dp/B0751BWMNZ) [4**Majestic Pure Essential Oil with Glass Dropper - Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Eucalyptus Essential Oil Eucalyptus Oil 4 Fl Oz White**Majestic Pure**$19.71**4.4★27,188 rev](https://www.amazon.sg/dp/B01N1856R7) [5**Now Foods Essential Oils Lavender and Tea Tree 30ml**Now Foods**$16.16**4.7★1,107 rev](https://www.amazon.sg/dp/B0019LVG52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essences Bulgaria Organic Bergamot Essential Oil 15ml | Citrus bergamia | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$11.59**133 rev1y ago](https://www.amazon.sg/dp/B0CFLVKK2R) [**Essences Bulgaria Organic Orange Essential Oil 15ml | Citrus sinensis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$10.92**38 rev1y ago](https://www.amazon.sg/dp/B0CFLSKCFB) [**Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)**Gya Labs**$8.78**217 rev4y ago](https://www.amazon.sg/dp/B09JNKFV7T) [**Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)**Gya Labs**$9.04**1,500 rev6y ago](https://www.amazon.sg/dp/B07RC3BWJC) [**Now Foods Essential Oils Lemon 30ml**Now Foods**$9.06**154 rev7y ago](https://www.amazon.sg/dp/B014PMMYNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gya Labs Bergamot Essential Oil for Diffuser - Bergamot Essential Oil - Bergamot Oil for Hair Shampoo Skin Aromatherapy & Candle Making - Zesty & Refreshing Scent - 100% Natural (10ml)**Gya Labs**$8.71**4.5★**▲ 226%**](https://www.amazon.sg/dp/B076C8N3T1) [**NaturoBliss Lavender Essential Oil 100% Pure Therapeutic Grade Premium Quality Lavender Oil 4 fl. Oz - Perfect for Aromatherapy and Relaxation**NaturoBliss**$22.02**4.6★**▲ 94%**](https://www.amazon.sg/dp/B07G9SSHSW) [**Essences Bulgaria Organic Bergamot Essential Oil 15ml | Citrus bergamia | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$11.59**4.3★**▲ 85%**](https://www.amazon.sg/dp/B0CFLVKK2R) [**Now Foods Essential Oils Lavender and Tea Tree 30ml**Now Foods**$16.16**4.7★**▲ 63%**](https://www.amazon.sg/dp/B0019LVG52) [**Pure Aroma Essential Oils Pure Therapeutic Grade Oils Kit- Top 6 Aromatherapy Oils Gift Set-6 Pack 10Ml(Eucalyptus Lavender Lemon Grass Orange Peppermint Tea Tree)**Pure Aroma**$26.23**4.4★**▲ 61%**](https://www.amazon.sg/dp/B01KWIKUU4)
**~~View all trending →~~**
## **What buyers say about essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Excellent Quality 100% Pure Aromatherapy Oil”*
## **Common questions**
- **Is essential oil profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 14 tracked products. 90-day search growth is -30.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the essential oil niche?**
- 7 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **When does demand for essential oil peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the essential oil niche?**
- Listings span $8.71–$26.23; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 14,400 reviews — the moat a new listing must climb.
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