---
title: "Electric Toothbrush — $98K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush"
last_updated: "2026-08-06T08:48:00.746Z"
locale: en
meta:
description: "Niche score 47/100 · $98K/yr market · 61K searches/yr · $86.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $98K/yr market · 61K searches/yr · $86.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Toothbrush — $98K/yr Amazon SG Niche (2026) - Flapen"
---
# **electric toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 60Conversion 24Competition 62Returns 97Price range 29Avg price 80Brand share 0Review moat 21Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$86.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+35.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$13.96–$310.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 61K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,793.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, electric toothbrush is a $98K/yr Amazon Singapore market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric toothbrush market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$172K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **25%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**0%**
- Oral-B75% - Philips Sonicare18% - Aquasonic3% - Voguish3% - Waterpik1% - Open — no brand owns it (0%)
## **Top electric toothbrush search terms**
- **electric toothbrush**24K/yr+22.7%1.3% conv. - **oral b electric toothbrush**19K/yr+27.5%1.1% conv. - **oral b**12K/yr+102.8%1.1% conv. - **oral b toothbrush**5K/yr+8.0%0.4% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush/search-terms)
## **Top electric toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro Series 1 Electric Toothbrush Double Pack 2 Replacement Brushes 3 Cleaning Modes and Pressure Sensor for Dental Care Designed by Braun Pink/Black**Oral-B**$65.68**4.3★968 rev](https://www.amazon.sg/dp/B0C6MJC9HJ) [2**Oral-B Pro Crossaction Battery Electric Toothbrush 1 Count**Oral-B**$17.16**4.3★24 rev](https://www.amazon.sg/dp/B09WDHVB9T) [3**Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23**Philips Sonicare**$52.72**4.3★34,252 rev](https://www.amazon.sg/dp/B09LD8T445) [4**Oral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black**Oral-B**$180.64**4.5★2,902 rev](https://www.amazon.sg/dp/B0B5YPHMW8) [5**Oral-B Pro 5000 SmartSeries Power Rechargeable Electric Toothbrush**Oral-B**$103.02**4.6★7,503 rev](https://www.amazon.sg/dp/B00O8ODHOA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Replacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000**Voguish**$13.96**1,714 rev8mo ago](https://www.amazon.sg/dp/B0FJ8JQ1HN) [**Oral-B iO Series 2 Black Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included**Oral-B**$76.62**12 rev10mo ago](https://www.amazon.sg/dp/B0FH6KX3DW) [**Oral-B iO Series 2 White Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included**Oral-B**$77.31**6 rev10mo ago](https://www.amazon.sg/dp/B0FH6YGY9N) [**Oral-B Vitality Pro Electric Toothbrush Black - Deep Clean**Oral-B**$40.58**1 rev10mo ago](https://www.amazon.sg/dp/B0FS1NHZ6G) [**Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue**Oral-B**$76.92**566 rev1y ago](https://www.amazon.sg/dp/B0DP1Q2MKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black**Oral-B**$180.64**4.5★**▲ 380%**](https://www.amazon.sg/dp/B0B5YPHMW8) [**Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 10 Toothbrush Heads Suitable for Mailbox Black**Oral-B**$32.59**4.7★**▲ 370%**](https://www.amazon.sg/dp/B0BWNT8WG5) [**Replacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000**Voguish**$13.96**4.5★**▲ 360%**](https://www.amazon.sg/dp/B0FJ8JQ1HN) [**Oral-B Vitality Precision Clean Handle à Oral-B Vitality Everyday Clean Handle**Oral-B**$23.43**4.3★**▲ 68%**](https://www.amazon.sg/dp/B078VKS4FX) [**Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue**Oral-B**$76.92**4.6★**▲ 55%**](https://www.amazon.sg/dp/B0DP1Q2MKW)
**~~View all trending →~~**
## **What buyers say about electric toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**50%
*“It worked great for the first 1-2 times of replacing batteries”*
**Cleansing**25%
*“Teeth feel cleaner”*
**Advertised Vs Actual Product**25%
*“Works as advertised”*
### **What buyers complain about **
**Battery Life**33%
*“Poor battery life”*
**Charging**26%
*“Charger is not reliable”*
**Durability**13%
*“product failed after a few months”*
**Functionality-Overall**11%
*“Doesnt work properly”*
**Ease Of Use**6%
*“it becomes very difficult to turn on/off”*
**Natural Resource Wastage**4%
*“waste of electricity”*
**Value For Money**4%
*“expensive to make this worthwhile”*
**Quality-Overall**4%
*“Really poor quality”*
### **Top return reasons **
**Charging**24%
**Functionality-Overall**24%
**Product Condition**15%
**Value For Money**6%
**Oral Hygiene**6%
**Vibration/Speed Control**6%
**Compatibility-Overall**6%
**Connectivity-Overall**6%
**Battery Life**3%
**Color**3%
## **Common questions**
- **Is electric toothbrush profitable to sell on Amazon Singapore?**
- The niche generates $98K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the electric toothbrush niche?**
- 5 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in electric toothbrush?**
- Top complaints mined from reviews: Battery Life, Charging, Durability. The return rate is 0.7%.
- **What does it cost to enter the electric toothbrush niche?**
- Listings span $13.96–$310.69; the average listing price is $86.05 (sweet spot $15–$100). The average incumbent carries 11,793 reviews — the moat a new listing must climb.
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