---
title: "Eczema — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/eczema"
last_updated: "2026-08-08T05:27:55.591Z"
locale: en
meta:
description: "Niche score 37/100 · $9K/yr market · 4K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $9K/yr market · 4K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eczema — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **eczema**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 26Conversion 76Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 22Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.01**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$29.28–$34.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,700.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$9K**
$9K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, eczema is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eczema market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cetaphil40% - Eucerin38% - LMNOOP22%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +0.9% search growth over the last 90 days.
300200Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/eczema/trend)
## **Top eczema products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90620%$2K30%$3K40%$4K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free**Cetaphil**$34.29**4.5★2,840 rev](https://www.amazon.sg/dp/B09Y3WP27V) [2**Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube**Eucerin**$29.46**4.7★22,131 rev](https://www.amazon.sg/dp/B00DEXA0LY) [3**LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin**LMNOOP**$29.28**4.3★1,130 rev](https://www.amazon.sg/dp/B09W8NWHMP)
### **Newest**
by launch date
[**LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin**LMNOOP**$29.28**1,130 rev3y ago](https://www.amazon.sg/dp/B09W8NWHMP) [**CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free**Cetaphil**$34.29**2,840 rev4y ago](https://www.amazon.sg/dp/B09Y3WP27V) [**Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube**Eucerin**$29.46**22,131 rev12y ago](https://www.amazon.sg/dp/B00DEXA0LY)
### **Trending**
90-day click momentum
[**CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free**Cetaphil**$34.29**4.5★**▲ 156%**](https://www.amazon.sg/dp/B09Y3WP27V) [**Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube**Eucerin**$29.46**4.7★**▼ 20%**](https://www.amazon.sg/dp/B00DEXA0LY) [**LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin**LMNOOP**$29.28**4.3★**▼ 41%**](https://www.amazon.sg/dp/B09W8NWHMP)
## **Common questions**
- **Is eczema profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 3 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the eczema niche?**
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for eczema peak?**
- Demand peaks in Jul–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eczema niche?**
- Listings span $29.28–$34.29; the average listing price is $31.01 (sweet spot $15–$100). The average incumbent carries 8,700 reviews — the moat a new listing must climb.
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