---
title: "Ear Plug — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/ear-plug"
last_updated: "2026-08-08T05:21:28.373Z"
locale: en
meta:
description: "Niche score 37/100 · $1K/yr market · 3K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $1K/yr market · 3K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ear Plug — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **ear plug**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 36Conversion 42Competition 13Returns 100Price range 68Avg price 78Brand share 0Review moat 18Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.00–$23.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,060.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$1K**
$1K/yr · 3K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, ear plug is a $1K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Oct. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ear plug market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **0%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Mack's79% - MUTEpodz11% - 3M10%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +8.6% search growth over the last 90 days.
12575Spike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/ear-plug/trend)
## **Top ear plug search terms**
- **ear plug**919/yr+32.7%0.5% conv. - **macks earplugs**611/yr+18.8%5.7% conv. - **earplug**709/yr-17.3%2.7% conv. - **earplugs for sleeping**486/yr+4.4%4.2% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/ear-plug/search-terms)
## **Top ear plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22230%$44545%$66760%$8901001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Macks Ultra Soft Foam Earplugs 50 Pair - 32dB Highest NRR Comfortable Ear Plugs for Sleeping Snoring Work Travel and Loud Events**Mack's**$13.46**4.5★48,447 rev](https://www.amazon.sg/dp/B0051U7W32) [2**Macks Dreamgirl Soft Foam Earplugs 50 Pair Pink - Small Ear Plugs for Sleeping Snoring Studying Loud Events Traveling and Concerts**Mack's**$12.94**4.3★14,765 rev](https://www.amazon.sg/dp/B0051U7R0A) [3**Ear Plugs for Sleeping Noise Cancelling 45dB Hearing Protection Reusable Super Soft Silicon Earplugs for Concerts Swimming Block Snoring & Motorcycles 4 Tip Size Ear Plugs for Noise Reduction**MUTEpodz**$20.43**3.9★316 rev](https://www.amazon.sg/dp/B0D99DKKM7) [4**3M Disposable Earplugs for Quiet Studying & Sleep Light Blue 32 NRR 80 Pairs in a Resealable Bag Hearing Protection**3M**$17.07**4.4★746 rev](https://www.amazon.sg/dp/B087D5LMB6) [5**Macks Pillow Soft Silicone Earplugs - 12 Pair The Original Moldable Silicone Putty Ear Plugs for Sleeping Snoring Swimming Travel Concerts and Studying**Mack's**$23.61**4.5★6,478 rev](https://www.amazon.sg/dp/B07G1MWHNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ear Plugs for Sleeping Noise Cancelling 45dB Hearing Protection Reusable Super Soft Silicon Earplugs for Concerts Swimming Block Snoring & Motorcycles 4 Tip Size Ear Plugs for Noise Reduction**MUTEpodz**$20.43**316 rev1y ago](https://www.amazon.sg/dp/B0D99DKKM7) [**3M Disposable Earplugs for Quiet Studying & Sleep Light Blue 32 NRR 80 Pairs in a Resealable Bag Hearing Protection**3M**$17.07**746 rev6y ago](https://www.amazon.sg/dp/B087D5LMB6) [**Macks Pillow Soft Silicone Earplugs - 12 Pair The Original Moldable Silicone Putty Ear Plugs for Sleeping Snoring Swimming Travel Concerts and Studying**Mack's**$23.61**6,478 rev7y ago](https://www.amazon.sg/dp/B07G1MWHNR) [**Macks Pillow Soft Silicone Earplugs - 6 Pair Value Pack The Original Moldable Silicone Putty Ear Plugs for Sleeping Snoring Swimming Travel Concerts and Studying**Mack's**$11.00**37,161 rev13y ago](https://www.amazon.sg/dp/B003LZQGN6) [**Macks Slim Fit Soft Foam Earplugs 50 Pair**Mack's**$13.84**11,510 rev13y ago](https://www.amazon.sg/dp/B005YUW7A2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Macks Pillow Soft Silicone Earplugs - 6 Pair Value Pack The Original Moldable Silicone Putty Ear Plugs for Sleeping Snoring Swimming Travel Concerts and Studying**Mack's**$11.00**4.2★**▲ 137%**](https://www.amazon.sg/dp/B003LZQGN6) [**3M Disposable Earplugs for Quiet Studying & Sleep Light Blue 32 NRR 80 Pairs in a Resealable Bag Hearing Protection**3M**$17.07**4.4★**▲ 17%**](https://www.amazon.sg/dp/B087D5LMB6) [**Ear Plugs for Sleeping Noise Cancelling 45dB Hearing Protection Reusable Super Soft Silicon Earplugs for Concerts Swimming Block Snoring & Motorcycles 4 Tip Size Ear Plugs for Noise Reduction**MUTEpodz**$20.43**3.9★**▲ 16%**](https://www.amazon.sg/dp/B0D99DKKM7) [**Macks Pillow Soft Silicone Earplugs - 12 Pair The Original Moldable Silicone Putty Ear Plugs for Sleeping Snoring Swimming Travel Concerts and Studying**Mack's**$23.61**4.5★**— 2%**](https://www.amazon.sg/dp/B07G1MWHNR) [**Macks Ultra Soft Foam Earplugs 50 Pair - 32dB Highest NRR Comfortable Ear Plugs for Sleeping Snoring Work Travel and Loud Events**Mack's**$13.46**4.5★**— 3%**](https://www.amazon.sg/dp/B0051U7W32)
**~~View all trending →~~**
## **What buyers say about ear plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**50%
*“as they are slimmer in design”*
**Comfort-Overall**50%
*“these are much more comfortable than the others”*
## **Common questions**
- **Is ear plug profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 7 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the ear plug niche?**
- 3 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **When does demand for ear plug peak?**
- Demand peaks in Jun–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ear plug niche?**
- Listings span $11.00–$23.61; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 17,060 reviews — the moat a new listing must climb.
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