[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-dr-scholl":3,"research-sidebar-rollups":427},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":88,"seasonality":207,"brandShare":208,"products":216,"feedback":340,"searchTerms":358,"related":395,"lastUpdated":35},"524b40a0-c4b9-49d7-9cce-fda57e47f216","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":11,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":21,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":31,"unitsSoldMin":40,"unitsSoldAvgMin":31,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":31,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":45},6159,13739,1.5666,0.5589,0.0255,0.7045,1,4.37,18879,17.58,4.08,32.4,13,1250,0.5385,0.0031,0,"dr scholl","dr-scholl","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fdr-scholl","2026-07-24T06:24:17.36713+00:00",2,12,[],45,1000,100,17580,21975,74,0.1071,{"score":47,"verdict":48,"components":49},42,"skip",[50,54,57,61,64,66,69,74,77,80],{"key":51,"score":36,"weight":52,"raw":53},"marketSize",0.15,6159.06,{"key":55,"score":56,"weight":52,"raw":18},"growth",72,{"key":58,"score":59,"weight":60,"raw":19},"conversion",32,0.1,{"key":62,"score":63,"weight":52,"raw":20},"competition",25,{"key":65,"score":31,"weight":60,"raw":21},"brandShare",{"key":67,"score":68,"weight":60,"raw":22},"qualityGap",63,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",17,0.05,18879.08,{"key":75,"score":76,"weight":60,"raw":30},"returns",98,{"key":78,"score":79,"weight":72,"raw":24},"avgPrice",81,{"key":81,"score":82,"weight":72,"raw":83},"priceRange",61,0.6144067796610169,{"avgRating":85,"medianPrice":86,"medianReturnRate":31,"nichesTracked":87},4.47,30,1590,{"points":89,"droppedPartialWeek":206},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,167,170,173,175,178,181,184,187,189,192,195,198,200,203],{"week":91,"volume":92},"2025-10-19",278,{"week":94,"volume":95},"2025-10-26",135,{"week":97,"volume":98},"2025-11-02",202,{"week":100,"volume":101},"2025-11-09",244,{"week":103,"volume":104},"2025-11-16",294,{"week":106,"volume":107},"2025-11-23",616,{"week":109,"volume":110},"2025-11-30",597,{"week":112,"volume":113},"2025-12-07",330,{"week":115,"volume":116},"2025-12-14",271,{"week":118,"volume":119},"2025-12-21",276,{"week":121,"volume":122},"2025-12-28",172,{"week":124,"volume":125},"2026-01-04",240,{"week":127,"volume":128},"2026-01-11",246,{"week":130,"volume":131},"2026-01-18",216,{"week":133,"volume":134},"2026-01-25",192,{"week":136,"volume":137},"2026-02-01",163,{"week":139,"volume":140},"2026-02-08",174,{"week":142,"volume":143},"2026-02-15",197,{"week":145,"volume":146},"2026-02-22",200,{"week":148,"volume":149},"2026-03-01",233,{"week":151,"volume":152},"2026-03-08",190,{"week":154,"volume":155},"2026-03-15",171,{"week":157,"volume":158},"2026-03-22",223,{"week":160,"volume":161},"2026-03-29",206,{"week":163,"volume":164},"2026-04-05",249,{"week":166,"volume":98},"2026-04-12",{"week":168,"volume":169},"2026-04-19",164,{"week":171,"volume":172},"2026-04-26",305,{"week":174,"volume":119},"2026-05-03",{"week":176,"volume":177},"2026-05-10",247,{"week":179,"volume":180},"2026-05-17",354,{"week":182,"volume":183},"2026-05-24",230,{"week":185,"volume":186},"2026-05-31",312,{"week":188,"volume":116},"2026-06-07",{"week":190,"volume":191},"2026-06-14",338,{"week":193,"volume":194},"2026-06-21",291,{"week":196,"volume":197},"2026-06-28",574,{"week":199,"volume":149},"2026-07-05",{"week":201,"volume":202},"2026-07-12",252,{"week":204,"volume":205},"2026-07-19",314,false,null,{"top":209,"otherBrandCount":31,"otherClickShare":31},[210,213],{"brand":211,"clickShare":212},"Dr. Scholl's",0.9580000000000001,{"brand":214,"clickShare":215},"Spenco",0.0422,[217,228,239,249,257,267,274,282,293,303,311,321,331],{"asin":218,"title":219,"brand":211,"imageUrl":220,"price":221,"rating":222,"reviews":223,"clickShare90":224,"clickShare360":225,"launchDate":226,"amazonUrl":227},"B01M7VGCTI","Dr.Scholls Comfort & Energy Work Men US Size: 8-14","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UbIxVIszL.jpg",21.9,4.5,69240,0.2403,0.1404,"2017-05-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01M7VGCTI",{"asin":229,"title":230,"brand":211,"imageUrl":231,"price":232,"rating":233,"reviews":234,"clickShare90":235,"clickShare360":236,"launchDate":237,"amazonUrl":238},"B0BVXVCM48","Dr. Scholls Heel & Arch Pain Relief Orthotics for Men","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hYJ9B+8iL.jpg",15.94,4.4,2637,0.1526,0.1211,"2023-02-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BVXVCM48",{"asin":240,"title":241,"brand":211,"imageUrl":242,"price":243,"rating":244,"reviews":245,"clickShare90":246,"clickShare360":247,"launchDate":226,"amazonUrl":248},"B01MQ2K1IA","Dr.Scholls Comfort Double Air Pillo Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Q7JGDz3ML.jpg",7.93,4.3,29242,0.0942,0.1618,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01MQ2K1IA",{"asin":250,"title":251,"brand":211,"imageUrl":252,"price":26,"rating":222,"reviews":253,"clickShare90":246,"clickShare360":254,"launchDate":255,"amazonUrl":256},"B0FBX87NHP","Dr. Scholls Plantar Fasciitis Pain Relief Orthotic Insoles Immediately Relieves Pain: Heel Spurs Arch Support Distributes Foot Pressure Trim to Fit Shoe Inserts: Womens Size 6-10 2 Pairs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TxHakmYzL.jpg",269,0.104,"2025-06-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FBX87NHP",{"asin":258,"title":259,"brand":211,"imageUrl":260,"price":261,"rating":233,"reviews":262,"clickShare90":263,"clickShare360":264,"launchDate":265,"amazonUrl":266},"B08GDCKQDD","Dr.Scholls Pain Relief Extra Support Women US Size: 6-11","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eexOdNFkL.jpg",18.27,103121,0.0617,0.0579,"2020-08-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08GDCKQDD",{"asin":268,"title":269,"brand":211,"imageUrl":270,"price":271,"rating":233,"reviews":234,"clickShare90":263,"clickShare360":272,"launchDate":237,"amazonUrl":273},"B0BVXK7BGD","Dr. Scholls Heel & Arch Pain Relief Orthotics for Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-lo5s7BdL.jpg",16.52,0.089,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BVXK7BGD",{"asin":275,"title":276,"brand":211,"imageUrl":277,"price":278,"rating":222,"reviews":253,"clickShare90":279,"clickShare360":280,"launchDate":255,"amazonUrl":281},"B0FBX48DKF","Dr. Scholls Plantar Fasciitis Pain Relief Orthotic Insoles Immediately Relieves Pain: Heel Spurs Arch Support Distributes Foot Pressure Trim to Fit Shoe Inserts: Mens Size 8-13 2 Pairs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rD4rtdk0L.jpg",27.77,0.0552,0.1168,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FBX48DKF",{"asin":283,"title":284,"brand":211,"imageUrl":285,"price":286,"rating":287,"reviews":288,"clickShare90":289,"clickShare360":290,"launchDate":291,"amazonUrl":292},"B000E7RYAS","Dr. Scholls Flight Compression In Socks (Large) - 1 pair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415h9Dcac5L.jpg",17.12,4.2,835,0.0519,0.0397,"2019-11-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB000E7RYAS",{"asin":294,"title":295,"brand":214,"imageUrl":296,"price":297,"rating":298,"reviews":299,"clickShare90":215,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B07DTFRYMD","Spenco 7202504 Total Support Insoles Max Unisex Firm Arch and Heel Replacement Type Size 3 (25.5-27.0 cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JnEhJv59L.jpg",28.34,4,55,0.0418,"2022-05-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07DTFRYMD",{"asin":304,"title":305,"brand":211,"imageUrl":306,"price":25,"rating":244,"reviews":307,"clickShare90":215,"clickShare360":308,"launchDate":309,"amazonUrl":310},"B016I2JGXA","Dr.Scholls DuraGel Bunion Cushion 5ct","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qD36Ak5DL.jpg",6383,0.015,"2015-10-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB016I2JGXA",{"asin":312,"title":313,"brand":211,"imageUrl":314,"price":315,"rating":222,"reviews":316,"clickShare90":317,"clickShare360":318,"launchDate":319,"amazonUrl":320},"B0009EIMX4","Dr. Scholls OdorX Ultra Odor Fighting Spray Powder 4.7oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w4AO1ysoL.jpg",10.92,26469,0.039,0.0589,"2012-08-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0009EIMX4",{"asin":322,"title":323,"brand":211,"imageUrl":324,"price":325,"rating":244,"reviews":326,"clickShare90":327,"clickShare360":328,"launchDate":329,"amazonUrl":330},"B000E7RB8S","Dr. Scholls Flight Compression In Socks (Medium) - 1 pair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41D3O0yoaQL.jpg",18.78,661,0.0325,0.0247,"2012-08-22","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB000E7RB8S",{"asin":332,"title":333,"brand":211,"imageUrl":334,"price":335,"rating":222,"reviews":336,"clickShare90":327,"clickShare360":337,"launchDate":338,"amazonUrl":339},"B08W74GSQW","Dr. Scholls Dry Flaky Skin Remover Ultra Exfoliating Foot Lotion","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-asgIOsiL.jpg",8.6,3610,0.0289,"2021-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08W74GSQW",{"love":341,"hate":346,"returnReasons":347},[342],{"topic":343,"percentOfMentions":21,"verbatims":344},"Comfort-Overall",[345],"Comfort",[],[348,351,353,356],{"reason":349,"pct":350},"Thickness",0.3333,{"reason":352,"pct":350},"Soft Feel",{"reason":354,"pct":355},"Size-Overall",0.16670000000000001,{"reason":357,"pct":355},"Quality-Overall",[359,363,368,373,377,381,386,391],{"term":32,"volume":360,"growthQoq":361,"conversionRate":362},4290,0.8916,0.0106,{"term":364,"volume":365,"growthQoq":366,"conversionRate":367},"insole",2413,0.7857,0.003,{"term":369,"volume":370,"growthQoq":371,"conversionRate":372},"scholl",1650,0.5903,0.0081,{"term":374,"volume":375,"growthQoq":376,"conversionRate":31},"insoles for men",1526,0.2098,{"term":378,"volume":379,"growthQoq":380,"conversionRate":31},"dr scholl insole",1032,0.4248,{"term":382,"volume":383,"growthQoq":384,"conversionRate":385},"insoles",1384,-0.0128,0.0065,{"term":387,"volume":388,"growthQoq":389,"conversionRate":390},"scholl insole",917,0.3769,0.0036,{"term":392,"volume":393,"growthQoq":394,"conversionRate":31},"dr scholls",527,1.1831,[396,402,407,412,417,422],{"title":397,"href":398,"score":399,"verdict":48,"marketSize":400,"growth90":401},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",47,10588.36,-0.0553,{"title":403,"href":404,"score":399,"verdict":48,"marketSize":405,"growth90":406},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":408,"href":409,"score":399,"verdict":48,"marketSize":410,"growth90":411},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":413,"href":414,"score":399,"verdict":48,"marketSize":415,"growth90":416},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":418,"href":419,"score":399,"verdict":48,"marketSize":420,"growth90":421},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,{"title":423,"href":424,"score":399,"verdict":48,"marketSize":425,"growth90":426},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",17093.22,0.4048,[428,435,438,445,452,459,466,473,480,487,494,501,508,515,522,529,535],{"nodeId":429,"label":430,"slug":431,"href":432,"nichesTracked":433,"marketSizeTotal":434},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":436,"marketSizeTotal":437},198,1732647,{"nodeId":439,"label":440,"slug":441,"href":442,"nichesTracked":443,"marketSizeTotal":444},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":446,"label":447,"slug":448,"href":449,"nichesTracked":450,"marketSizeTotal":451},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":453,"label":454,"slug":455,"href":456,"nichesTracked":457,"marketSizeTotal":458},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":460,"label":461,"slug":462,"href":463,"nichesTracked":464,"marketSizeTotal":465},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":467,"label":468,"slug":469,"href":470,"nichesTracked":471,"marketSizeTotal":472},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":474,"label":475,"slug":476,"href":477,"nichesTracked":478,"marketSizeTotal":479},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":481,"label":482,"slug":483,"href":484,"nichesTracked":485,"marketSizeTotal":486},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":488,"label":489,"slug":490,"href":491,"nichesTracked":492,"marketSizeTotal":493},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":495,"label":496,"slug":497,"href":498,"nichesTracked":499,"marketSizeTotal":500},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":502,"label":503,"slug":504,"href":505,"nichesTracked":506,"marketSizeTotal":507},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":509,"label":510,"slug":511,"href":512,"nichesTracked":513,"marketSizeTotal":514},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":520,"marketSizeTotal":521},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":36,"marketSizeTotal":534},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":536,"label":537,"slug":538,"href":539,"nichesTracked":21,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]