---
title: "Dr Scholl — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/dr-scholl"
last_updated: "2026-08-06T00:52:16.364Z"
locale: en
meta:
description: "Niche score 42/100 · $6K/yr market · 14K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $6K/yr market · 14K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dr Scholl — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **dr scholl**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 72Conversion 32Competition 25Returns 98Price range 61Avg price 81Brand share 0Review moat 17Quality gap 63
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.58**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+55.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.08–$32.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,879.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$6K**
$6K/yr · 14K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, dr scholl is a $6K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr scholl market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Dr. Scholl's96% - Spenco4%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +55.9% search growth over the last 90 days.
600400Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/dr-scholl/trend)
## **Top dr scholl search terms**
- **dr scholl**4K/yr+89.2%1.1% conv. - **insole**2K/yr+78.6%0.3% conv. - **scholl**2K/yr+59.0%0.8% conv. - **insoles for men**2K/yr+21.0%0.0% conv. - **dr scholl insole**1K/yr+42.5%0.0% conv. - **insoles**1K/yr-1.3%0.7% conv. - **scholl insole**917/yr+37.7%0.4% conv. - **dr scholls**527/yr+118.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/dr-scholl/search-terms)
## **Top dr scholl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61620%$1K30%$2K40%$2K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr.Scholls Comfort & Energy Work Men US Size: 8-14**Dr. Scholl's**$21.90**4.5★69,240 rev](https://www.amazon.sg/dp/B01M7VGCTI) [2**Dr. Scholls Heel & Arch Pain Relief Orthotics for Men**Dr. Scholl's**$15.94**4.4★2,637 rev](https://www.amazon.sg/dp/B0BVXVCM48) [3**Dr.Scholls Comfort Double Air Pillo Blue**Dr. Scholl's**$7.93**4.3★29,242 rev](https://www.amazon.sg/dp/B01MQ2K1IA) [4**Dr. Scholls Plantar Fasciitis Pain Relief Orthotic Insoles Immediately Relieves Pain: Heel Spurs Arch Support Distributes Foot Pressure Trim to Fit Shoe Inserts: Womens Size 6-10 2 Pairs**Dr. Scholl's**$32.40**4.5★269 rev](https://www.amazon.sg/dp/B0FBX87NHP) [5**Dr.Scholls Pain Relief Extra Support Women US Size: 6-11**Dr. Scholl's**$18.27**4.4★103,121 rev](https://www.amazon.sg/dp/B08GDCKQDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Scholls Plantar Fasciitis Pain Relief Orthotic Insoles Immediately Relieves Pain: Heel Spurs Arch Support Distributes Foot Pressure Trim to Fit Shoe Inserts: Womens Size 6-10 2 Pairs**Dr. Scholl's**$32.40**269 rev1y ago](https://www.amazon.sg/dp/B0FBX87NHP) [**Dr. Scholls Plantar Fasciitis Pain Relief Orthotic Insoles Immediately Relieves Pain: Heel Spurs Arch Support Distributes Foot Pressure Trim to Fit Shoe Inserts: Mens Size 8-13 2 Pairs**Dr. Scholl's**$27.77**269 rev1y ago](https://www.amazon.sg/dp/B0FBX48DKF) [**Dr. Scholls Heel & Arch Pain Relief Orthotics for Men**Dr. Scholl's**$15.94**2,637 rev3y ago](https://www.amazon.sg/dp/B0BVXVCM48) [**Dr. Scholls Heel & Arch Pain Relief Orthotics for Women**Dr. Scholl's**$16.52**2,637 rev3y ago](https://www.amazon.sg/dp/B0BVXK7BGD) [**Spenco 7202504 Total Support Insoles Max Unisex Firm Arch and Heel Replacement Type Size 3 (25.5-27.0 cm)**Spenco**$28.34**55 rev4y ago](https://www.amazon.sg/dp/B07DTFRYMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Scholls DuraGel Bunion Cushion 5ct**Dr. Scholl's**$4.08**4.3★**▲ 181%**](https://www.amazon.sg/dp/B016I2JGXA) [**Dr.Scholls Comfort & Energy Work Men US Size: 8-14**Dr. Scholl's**$21.90**4.5★**▲ 71%**](https://www.amazon.sg/dp/B01M7VGCTI) [**Dr. Scholls Flight Compression In Socks (Medium) - 1 pair**Dr. Scholl's**$18.78**4.3★**▲ 32%**](https://www.amazon.sg/dp/B000E7RB8S) [**Dr. Scholls Flight Compression In Socks (Large) - 1 pair**Dr. Scholl's**$17.12**4.2★**▲ 31%**](https://www.amazon.sg/dp/B000E7RYAS) [**Dr. Scholls Heel & Arch Pain Relief Orthotics for Men**Dr. Scholl's**$15.94**4.4★**▲ 26%**](https://www.amazon.sg/dp/B0BVXVCM48)
**~~View all trending →~~**
## **What buyers say about dr scholl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**100%
*“Comfort”*
### **Top return reasons **
**Thickness**33%
**Soft Feel**33%
**Size-Overall**17%
**Quality-Overall**17%
## **Common questions**
- **Is dr scholl profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 13 tracked products. 90-day search growth is +55.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dr scholl niche?**
- 2 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the dr scholl niche?**
- Listings span $4.08–$32.40; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 18,879 reviews — the moat a new listing must climb.
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