---
title: "Downy Beads — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/downy-beads"
last_updated: "2026-08-06T00:28:29.473Z"
locale: en
meta:
description: "Niche score 32/100 · $5K/yr market · 5K searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $5K/yr market · 5K searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Downy Beads — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **downy beads**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 49Competition 14Returns 100Price range 88Avg price 93Brand share 0Review moat 25Quality gap 15
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.66–$49.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,704.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, downy beads is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **downy beads market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$11K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **16.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Downy91% - Arm & Hammer9%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -14.5% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/downy-beads/trend)
## **Top downy beads search terms**
- **downy beads**2K/yr-14.7%4.9% conv. - **laundry beads**1K/yr-7.8%0.8% conv. - **scent booster**1K/yr-26.9%2.2% conv. - **downy scent booster**447/yr+19.4%1.3% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/downy-beads/search-terms)
## **Top downy beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$47620%$95230%$1K40%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$25.90**4.8★3,219 rev](https://www.amazon.sg/dp/B0FGDT2PWW) [2**Downy Downy Unstopables in-wash Scent Booster Beads Fresh (37.5 Oz.)**Downy**$49.05**4.8★18,776 rev](https://www.amazon.sg/dp/B08MDLBCQD) [3**Downy Light Laundry Scent Booster Beads White Lavender Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes**Downy**$12.99**4.8★485 rev](https://www.amazon.sg/dp/B0CKKQ6F12) [4**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$23.80**4.6★537 rev](https://www.amazon.sg/dp/B0FGDTSC8Y) [5**Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz**Downy**$29.69**4.9★1,810 rev](https://www.amazon.sg/dp/B0D5P9FWNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$25.90**3,219 rev1y ago](https://www.amazon.sg/dp/B0FGDT2PWW) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$23.80**537 rev1y ago](https://www.amazon.sg/dp/B0FGDTSC8Y) [**Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz**Downy**$29.69**1,810 rev2y ago](https://www.amazon.sg/dp/B0D5P9FWNV) [**Downy Light Laundry Scent Booster Beads White Lavender Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes**Downy**$12.99**485 rev2y ago](https://www.amazon.sg/dp/B0CKKQ6F12) [**Downy Light Laundry Scent Booster Beads Ocean Mist Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes**Downy**$12.71**703 rev2y ago](https://www.amazon.sg/dp/B0CKKB7ZR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Downy Downy Unstopables in-wash Scent Booster Beads Fresh (37.5 Oz.)**Downy**$49.05**4.8★**▲ 112%**](https://www.amazon.sg/dp/B08MDLBCQD) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$25.90**4.8★**▲ 59%**](https://www.amazon.sg/dp/B0FGDT2PWW) [**Arm & Hammer Clean Scentsations in-Wash Scent Booster - Clean Meadow 24 oz**Arm & Hammer**$11.66**4.7★**▲ 51%**](https://www.amazon.sg/dp/B07Z8MC8Q6) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness**Downy**$23.80**4.6★**▲ 19%**](https://www.amazon.sg/dp/B0FGDTSC8Y) [**Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz**Downy**$29.69**4.9★**— 2%**](https://www.amazon.sg/dp/B0D5P9FWNV)
**~~View all trending →~~**
## **What buyers say about downy beads**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Certifications**50%
## **Common questions**
- **Is downy beads profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 8 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the downy beads niche?**
- 2 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **When does demand for downy beads peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the downy beads niche?**
- Listings span $11.66–$49.05; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 4,704 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)