---
title: "Dishwashing Liquid — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/dishwashing-liquid"
last_updated: "2026-08-07T06:43:37.174Z"
locale: en
meta:
description: "Niche score 38/100 · $14K/yr market · 42K searches/yr · $10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $14K/yr market · 42K searches/yr · $10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwashing Liquid — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **dishwashing liquid**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 18Conversion 41Competition 57Returns 100Price range 67Avg price 37Brand share 22Review moat 46Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$1.47–$42.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,877.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$14K**
$14K/yr · 42K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, dishwashing liquid is a $14K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwashing liquid market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$131K–$157K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **19%**
- **Out of stock**
- **27.1%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**7%**
- Mama Lemon32% - bio-home27% - TP70612% - JOY10% - Seventh Generation9% - Method2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/dishwashing-liquid/trend)
## **Top dishwashing liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5758%$1K12%$2K16%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mama Lemon Dishwashing Liquid Lemon Gold 1L Banded with 1L Refill**Mama Lemon**$5.27**4.7★72 rev](https://www.amazon.sg/dp/B07419LBDS) [2**bio-home Dishwashing Liquid Lemongrass and Green Tea 500ml**bio-home**$3.55**4.6★46 rev](https://www.amazon.sg/dp/B07FN7S2WT) [3**TP706 Dishwashing Liquid Lemon 5 liters**TP706**$3.97**4.3★32 rev](https://www.amazon.sg/dp/B0822JXL37) [4**bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml**bio-home**$2.89**4.8★7 rev](https://www.amazon.sg/dp/B0D3HXR56G) [5**Mama Lemon Dishwashing Liquid Refill Lemon Gold 600ml (Pack of 3)**Mama Lemon**$3.80**4.8★88 rev](https://www.amazon.sg/dp/B078SCWLJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml**bio-home**$2.89**7 rev2y ago](https://www.amazon.sg/dp/B0D3HXR56G) [**bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml**bio-home**$2.86**5 rev2y ago](https://www.amazon.sg/dp/B0D3J6ZBP2) [**bio-home Lemongrass & Green Tea Dishwashing Liquid 900ml**bio-home**$5.97**3 rev2y ago](https://www.amazon.sg/dp/B0D3HWNGQJ) [**Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional**JOY**$28.99**1,984 rev3y ago](https://www.amazon.sg/dp/B08663VSQD) [**Ecover Zero Washing Up Liquid 5L**ECOVER**$36.96**2,257 rev4y ago](https://www.amazon.sg/dp/B07XDMM7RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional**JOY**$28.99**4.5★**▲ 255%**](https://www.amazon.sg/dp/B08663VSQD) [**Mrs. Meyers Liquid Dish Soap Biodegradable Formula Lemon Verbena 16 fl. oz - Pack of 3**Mrs. MEYER'S**$26.81**4.8★**▲ 155%**](https://www.amazon.sg/dp/B01MG2BJF0) [**Seventh Generation Lavender Flower & Mint Dishwashing Liquid 561ml**Seventh Generation**$5.22**4.7★**▲ 74%**](https://www.amazon.sg/dp/B08MVNVJYW) [**Method Dish Soap - Clementine 1.59L - Refill**Method**$19.69**4.8★**▲ 53%**](https://www.amazon.sg/dp/B092RDQHDZ) [**bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml**bio-home**$2.86**4.7★**▲ 51%**](https://www.amazon.sg/dp/B0D3J6ZBP2)
**~~View all trending →~~**
## **What buyers say about dishwashing liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**De-Grease**29%
*“Two star for effective grease removal”*
**Efficiency**17%
*“Work well”*
**Ease Of Use**17%
*“Good to use”*
**Quality-Overall**14%
*“Good product”*
**Smell**6%
*“Works well and like the fragrance”*
### **What buyers complain about **
**Value For Money**17%
*“Fast delivery although pricey compared to other brands”*
**Residue**13%
*“Soap leaves residue & irritates hands”*
**Allergies**13%
*“Soap leaves residue & irritates hands”*
**Skin Health**13%
*“However this detergent causes breakout on our skin despite its claims for sensitive skin”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is dishwashing liquid profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 31 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dishwashing liquid niche?**
- 11 brands and 9 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in dishwashing liquid?**
- Top complaints mined from reviews: Value For Money, Residue, Allergies. The return rate is 0.0%.
- **When does demand for dishwashing liquid peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dishwashing liquid niche?**
- Listings span $1.47–$42.11; the average listing price is $10.47 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)