---
title: "Trend — diffuser - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/diffuser/trend"
last_updated: "2026-08-08T08:51:04.916Z"
locale: en
meta:
  description: "Niche score 40/100 · $3K/yr market · 14K searches/yr · $29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $3K/yr market · 14K searches/yr · $29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — diffuser - Flapen"
---

# **diffuser**

**Skip it**

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 17Conversion 9Competition 20Returns 98Price range 87Avg price 95Brand share 49Review moat 19Quality gap 84

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.75–$74.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****15,924.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$3K**

$3K/yr · 14K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")

## Trend