---
title: "Dettol Spray — $659/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/dettol-spray"
last_updated: "2026-08-05T23:30:13.492Z"
locale: en
meta:
description: "Niche score 27/100 · $659/yr market · 4K searches/yr · $7.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $659/yr market · 4K searches/yr · $7.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dettol Spray — $659/yr Amazon SG Niche (2026) - Flapen"
---
# **dettol spray**
**Skip it**
A small market ($659/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 28Competition 15Returns 100Price range 0Avg price 20Brand share 0Review moat 96Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****76.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.15**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$659**
$659/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.99–$8.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, dettol spray is a $659/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dettol spray market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$11K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Dettol100%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -5.5% search growth over the last 90 days.
12575Spike '25Spike '26Aug '25Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/dettol-spray/trend)
## **Top dettol spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6620%$13230%$19840%$2641101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dettol Multi-Surface Cleaner Trigger Spray Cleans & Removes Dirt Kills 99.9% of Bacteria & Viruses 500Ml**Dettol**$5.30**4.6★74 rev](https://www.amazon.sg/dp/B00VR9SPFU) [2**Dettol Disinfectant Spray 450ml (Crisp Breeze)**Dettol**$7.94**4.6★410 rev](https://www.amazon.sg/dp/B0719BDJJ4) [3**Dettol Disinfectant Spray 450ml (Morning Dew)**Dettol**$7.71**4.4★36 rev](https://www.amazon.sg/dp/B0711KBYR4) [4**Dettol Disinfectant Spray 450ml (Lemon Breeze)**Dettol**$7.66**4.1★6 rev](https://www.amazon.sg/dp/B0B3DKVJ5J) [5**Dettol Disinfectant Spray 450ml (Lavender)**Dettol**$8.05**5.0★3 rev](https://www.amazon.sg/dp/B0B3DMFKTM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dettol Antibacterial Multi-Surface Cleaner Trigger Spray Suitable For Use On Food Areas 24hr Antibacterial Protection Kills 99.9% of Bacteria & Viruses 500Ml**Dettol**$4.99**6 rev3y ago](https://www.amazon.sg/dp/B0C249Q9DP) [**Dettol Multi-Surface Baby Blossom Disinfectant Spray 450ML**Dettol**$8.42**0 rev4y ago](https://www.amazon.sg/dp/B0B97QQCJY) [**Dettol Disinfectant Spray 450ml (Lavender)**Dettol**$8.05**3 rev4y ago](https://www.amazon.sg/dp/B0B3DMFKTM) [**Dettol Disinfectant Spray 450ml (Lemon Breeze)**Dettol**$7.66**6 rev4y ago](https://www.amazon.sg/dp/B0B3DKVJ5J) [**Dettol Disinfectant Spray 450ml (Crisp Breeze)**Dettol**$7.94**410 rev9y ago](https://www.amazon.sg/dp/B0719BDJJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dettol Disinfectant Spray 450ml (Lemon Breeze)**Dettol**$7.66**4.1★**▲ 48%**](https://www.amazon.sg/dp/B0B3DKVJ5J) [**Dettol Multi-Surface Baby Blossom Disinfectant Spray 450ML**Dettol**$8.42**0.0★**▲ 21%**](https://www.amazon.sg/dp/B0B97QQCJY) [**Dettol Disinfectant Spray 450ml (Crisp Breeze)**Dettol**$7.94**4.6★**▲ 17%**](https://www.amazon.sg/dp/B0719BDJJ4) [**Dettol Disinfectant Spray 450ml (Lavender)**Dettol**$8.05**5.0★**▲ 14%**](https://www.amazon.sg/dp/B0B3DMFKTM) [**Dettol Multi-Surface Cleaner Trigger Spray Cleans & Removes Dirt Kills 99.9% of Bacteria & Viruses 500Ml**Dettol**$5.30**4.6★**▲ 13%**](https://www.amazon.sg/dp/B00VR9SPFU)
**~~View all trending →~~**
## **Common questions**
- **Is dettol spray profitable to sell on Amazon Singapore?**
- The niche generates $659/yr across 7 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (27/100).
- **How competitive is the dettol spray niche?**
- 1 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the dettol spray niche?**
- Listings span $4.99–$8.42; the average listing price is $7.15 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.
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