---
title: "Dawn — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/dawn"
last_updated: "2026-08-08T05:21:22.338Z"
locale: en
meta:
description: "Niche score 31/100 · $5K/yr market · 6K searches/yr · $32.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $5K/yr market · 6K searches/yr · $32.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dawn — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **dawn**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 29Conversion 36Competition 4Returns 100Price range 79Avg price 95Brand share 0Review moat 22Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.72–$65.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,106**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 6K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, dawn is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$25K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Dawn96% - Marigold4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
350250Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/dawn/trend)
## **Top dawn search terms**
- **dawn**2K/yr+17.2%4.6% conv. - **dawn dish soap**2K/yr+1.4%1.9% conv. - **dawn powerwash**1K/yr-14.7%3.8% conv. - **dawn dishwashing liquid**522/yr+15.4%1.5% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/dawn/search-terms)
## **Top dawn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$81830%$2K45%$2K60%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle**Dawn**$64.47**4.9★1,567 rev](https://www.amazon.sg/dp/B0DFKKTK2T) [2**Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz**Dawn**$13.40**4.8★2,254 rev](https://www.amazon.sg/dp/B0CZB74C6Z) [3**Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)**Dawn**$14.34**4.7★6,333 rev](https://www.amazon.sg/dp/B00M0GKDFY) [4**Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)**Dawn**$36.25**4.7★43,582 rev](https://www.amazon.sg/dp/B082DLGV3F) [5**Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)**Dawn**$65.62**4.8★881 rev](https://www.amazon.sg/dp/B000BYPFQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle**Dawn**$64.47**1,567 rev1y ago](https://www.amazon.sg/dp/B0DFKKTK2T) [**Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz**Dawn**$13.40**2,254 rev2y ago](https://www.amazon.sg/dp/B0CZB74C6Z) [**Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)**Dawn**$14.34**6,333 rev5y ago](https://www.amazon.sg/dp/B00M0GKDFY) [**Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)**Dawn**$36.25**43,582 rev6y ago](https://www.amazon.sg/dp/B082DLGV3F) [**Marigold Dawn Sweetened Beverage Creamer 1kg**Marigold**$2.72**19 rev7y ago](https://www.amazon.sg/dp/B06XT1LSP7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)**Dawn**$36.25**4.7★**▲ 34%**](https://www.amazon.sg/dp/B082DLGV3F) [**Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle**Dawn**$64.47**4.9★**▲ 26%**](https://www.amazon.sg/dp/B0DFKKTK2T) [**Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)**Dawn**$65.62**4.8★**— 5%**](https://www.amazon.sg/dp/B000BYPFQY) [**Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)**Dawn**$14.34**4.7★**— 9%**](https://www.amazon.sg/dp/B00M0GKDFY) [**Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz**Dawn**$13.40**4.8★**▼ 13%**](https://www.amazon.sg/dp/B0CZB74C6Z)
**~~View all trending →~~**
## **What buyers say about dawn**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Smell**100%
*“smells awful”*
## **Common questions**
- **Is dawn profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 6 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the dawn niche?**
- 2 brands and 9 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dawn?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **When does demand for dawn peak?**
- Demand peaks in Jul–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dawn niche?**
- Listings span $2.72–$65.62; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 9,106 reviews — the moat a new listing must climb.
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