---
title: "Crest Whitening Strips — $21K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/crest-whitening-strips"
last_updated: "2026-08-06T11:52:28.505Z"
locale: en
meta:
description: "Niche score 40/100 · $21K/yr market · 11K searches/yr · $52.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $21K/yr market · 11K searches/yr · $52.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crest Whitening Strips — $21K/yr Amazon SG Niche (2026) - Flapen"
---
# **crest whitening strips**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 40Conversion 47Competition 13Returns 100Price range 88Avg price 92Brand share 7Review moat 21Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$52.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$17.73–$107.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,329.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$21K**
$21K/yr · 11K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, crest whitening strips is a $21K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crest whitening strips market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$39K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **11%**
- **Out of stock**
- **26.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Crest73% - Zenyum8% - Clark Pharma7% - Oral-B5% - Lumineux4% - Opalescence3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — +12.2% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/crest-whitening-strips/trend)
## **Top crest whitening strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$10K60%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count**Crest**$67.97**4.5★553 rev](https://www.amazon.sg/dp/B0BRHW1F8Z) [2**ZenyumBright Invisible Whitening Strips (14 Pieces)**Zenyum**$39.64**4.4★5 rev](https://www.amazon.sg/dp/B0BF52NLS3) [3**Crest 3D Whitestrips 40 + 20 Strips**Crest**$78.22**4.9★28 rev](https://www.amazon.sg/dp/B0F8J2V31Y) [4**Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit**Clark Pharma**$17.73**3.8★23 rev](https://www.amazon.sg/dp/B0DC6T4HY8) [5**Oral-B 3D White Whitestrips 14 Treatments**Oral-B**$43.42**4.4★1,263 rev](https://www.amazon.sg/dp/B076FVF1TY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit**Clark Pharma**$17.73**23 rev1y ago](https://www.amazon.sg/dp/B0DC6T4HY8) [**Crest 3D Whitestrips 40 + 20 Strips**Crest**$78.22**28 rev1y ago](https://www.amazon.sg/dp/B0F8J2V31Y) [**Crest 3DWhite Easy-to-Use Teeth Whitening Pen**Crest**$32.37**952 rev2y ago](https://www.amazon.sg/dp/B0CNQJ1TS1) [**Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count**Crest**$67.97**553 rev3y ago](https://www.amazon.sg/dp/B0BRHW1F8Z) [**ZenyumBright Invisible Whitening Strips (14 Pieces)**Zenyum**$39.64**5 rev3y ago](https://www.amazon.sg/dp/B0BF52NLS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count**Crest**$67.97**4.5★**▲ 188%**](https://www.amazon.sg/dp/B0BRHW1F8Z) [**Opalescence Go 15%**Opalescence**$107.34**4.4★**▲ 23%**](https://www.amazon.sg/dp/B00ER5NN3K) [**Crest 3D Whitestrips 40 + 20 Strips**Crest**$78.22**4.9★**— 3%**](https://www.amazon.sg/dp/B0F8J2V31Y) [**Crest 3DWhite Easy-to-Use Teeth Whitening Pen**Crest**$32.37**4.3★**— 6%**](https://www.amazon.sg/dp/B0CNQJ1TS1) [**Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit**Clark Pharma**$17.73**3.8★**▼ 40%**](https://www.amazon.sg/dp/B0DC6T4HY8)
**~~View all trending →~~**
## **Common questions**
- **Is crest whitening strips profitable to sell on Amazon Singapore?**
- The niche generates $21K/yr across 9 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the crest whitening strips niche?**
- 6 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What does it cost to enter the crest whitening strips niche?**
- Listings span $17.73–$107.34; the average listing price is $52.45 (sweet spot $15–$100). The average incumbent carries 11,329 reviews — the moat a new listing must climb.
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