---
title: "Collagen — $26K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/collagen"
last_updated: "2026-08-06T16:47:51.956Z"
locale: en
meta:
description: "Niche score 48/100 · $26K/yr market · 23K searches/yr · $38.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $26K/yr market · 23K searches/yr · $38.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Collagen — $26K/yr Amazon SG Niche (2026) - Flapen"
---
# **collagen**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 36Competition 63Returns 100Price range 86Avg price 95Brand share 75Review moat 14Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.08–$85.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****24,759.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$26K**
$26K/yr · 23K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, collagen is a $26K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$48K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **26%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**32%**
- Vital Proteins17% - Orgain13% - Sports Research12% - Garden of Life10% - Youtheory8% - Now Foods8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/collagen/trend)
## **Top collagen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Hydrolyzed Collagen Powder 20g Grass Fed Collagen Peptides Unflavored - Hair Skin Nail & Joint Support Supplement Paleo & Keto Non GMO Type 1 and 3 Collagen - 1lb (Packaging May Vary)**Orgain**$35.21**4.5★36,750 rev](https://www.amazon.sg/dp/B07BL69CD2) [2**Collagen Peptides Powder (16oz) | Grass-Fed Certified Paleo Friendly Non-GMO and Gluten Free - Unflavored**Sports Research**$47.68**4.6★104,209 rev](https://www.amazon.sg/dp/B00XQ2XGAA) [3**Garden of Life Grass Fed Collagen Peptides Powder for Hair Skin Nails & Joints Unflavored 28 Servings**Garden of Life**$39.96**4.5★16,555 rev](https://www.amazon.sg/dp/B07K4SK9SY) [4**Youtheory Advanced Collagen - 6 000 mg Collagen - with Vitamin C - for Hair Skin & Nails* - Collagen Supplements for Women and Men - 290 Tablets**Youtheory**$25.86**4.6★35,991 rev](https://www.amazon.sg/dp/B006VAZYNG) [5**Vital Proteins Unflavored Collagen Peptides 567g (P40207)**Vital Proteins**$58.95**4.5★2,911 rev](https://www.amazon.sg/dp/B07YLKCQZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz**It's Just!**$32.92**388 rev1y ago](https://www.amazon.sg/dp/B0DFRX299Q) [**NeoCell Super Collagen With Vitamin C and Biotin Skin Hair and Nails Supplement Includes Antioxidants Tablet 270 Count 1 Bottle**NeoCell**$30.04**10,050 rev3y ago](https://www.amazon.sg/dp/B09HR9QW3H) [**Nano Collagen 5+ Drink 6500mg - 30ml 6-in-1 Multi-dimensional Collagen Complex plus White Tomato Ginseng Biotin & Vitamin C | 15 sachets**Nano Singapore**$28.90**14 rev3y ago](https://www.amazon.sg/dp/B0BX4LRFD4) [**Vital Proteins Unflavored Collagen Peptides 567g (P40207)**Vital Proteins**$58.95**2,911 rev3y ago](https://www.amazon.sg/dp/B07YLKCQZT) [**1chi-yo Superior Chicken Collagen Broth 250g - Frozen**1chi-yo**$6.08**6 rev4y ago](https://www.amazon.sg/dp/B09KGNW3D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marine Collagen with Hyaluronic Acid 1100mg | 90 Collagen Capsules High Strength for Women & Men | Vitamins C E B2 Biotin Copper Zinc & Iodine | Collagen Supplements Made in The UK by Prowise**PH PROWISE Healthcare**$38.51**4.5★**▲ 249%**](https://www.amazon.sg/dp/B01LB356WQ) [**Vital Proteins Collagen Peptides Powder 9.33 oz Pack of 1 Unflavored with Hyaluronic Acid and Vitamin C**Vital Proteins**$53.87**4.5★**▲ 76%**](https://www.amazon.sg/dp/B00NLR1PX0) [**Swanson Type I Hydrolyzed Marine Collagen Peptides 400 mg 60 Caps Support Healthy Skin Tendons Arteries Joint Bones Fast Absorption**Swanson**$12.49**4.7★**▲ 64%**](https://www.amazon.sg/dp/B07CJWMXWQ) [**Multi Collagen Protein Powder 32 oz | Type I II III V X | Hydrolyzed Collagen Peptides | Keto & Paleo Friendly | Unflavored & Gluten Free | by Horbaach**Horbäach**$48.22**4.4★**▲ 61%**](https://www.amazon.sg/dp/B087775RX7) [**Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz**It's Just!**$32.92**4.6★**▲ 52%**](https://www.amazon.sg/dp/B0DFRX299Q)
**~~View all trending →~~**
## **What buyers say about collagen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**50%
*“Clean and good as usual”*
**Value For Money**50%
*“Good value for money”*
## **Common questions**
- **Is collagen profitable to sell on Amazon Singapore?**
- The niche generates $26K/yr across 35 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the collagen niche?**
- 23 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- **When does demand for collagen peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the collagen niche?**
- Listings span $6.08–$85.28; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 24,760 reviews — the moat a new listing must climb.
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