[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-clif-bar":3,"research-sidebar-rollups":289},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":41,"baselines":74,"demand":78,"seasonality":208,"brandShare":209,"products":213,"feedback":208,"searchTerms":242,"related":257,"lastUpdated":32},"aa052676-12f8-4aad-8679-ae626c633980","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":28,"successfulLaunches360":28,"newProducts360":20,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":20,"brandCountYearAgo":33,"sellerCount":26,"signals":34,"avgBsr":35,"pageQuality":28,"unitsSoldMin":36,"unitsSoldAvgMin":28,"unitsSoldAvgMax":36,"revenueMin":37,"revenueMax":38,"avgBrandAgeMonths":39,"avgSellerAgeDays":28,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":40},15417,2207,0.7684,-0.1152,0.2632,1,4.6,1352,26.54,17.7,41.66,3,250,0,"clif bar","clif-bar","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fclif-bar","2026-07-24T06:24:17.36713+00:00",2,[],38,100,2654,6635,140,0.0096,{"score":35,"verdict":42,"components":43},"skip",[44,49,52,55,57,59,62,67,69,72],{"key":45,"score":46,"weight":47,"raw":48},"marketSize",4,0.15,15416.62,{"key":50,"score":51,"weight":47,"raw":18},"growth",19,{"key":53,"score":36,"weight":54,"raw":19},"conversion",0.1,{"key":56,"score":28,"weight":47,"raw":20},"competition",{"key":58,"score":28,"weight":54,"raw":20},"brandShare",{"key":60,"score":61,"weight":54,"raw":21},"qualityGap",25,{"key":63,"score":64,"weight":65,"raw":66},"reviewMoat",54,0.05,1351.67,{"key":68,"score":36,"weight":54,"raw":28},"returns",{"key":70,"score":71,"weight":65,"raw":23},"avgPrice",95,{"key":73,"score":71,"weight":65,"raw":20},"priceRange",{"avgRating":75,"medianPrice":76,"medianReturnRate":28,"nichesTracked":77},4.47,30,1590,{"points":79,"droppedPartialWeek":207},[80,83,86,89,92,94,97,100,103,106,109,112,115,117,120,123,126,128,131,134,136,139,142,145,148,150,153,156,159,162,165,167,170,173,175,178,180,183,186,188,191,194,197,200,203,205],{"week":81,"volume":82},"2025-09-07",36,{"week":84,"volume":85},"2025-09-14",55,{"week":87,"volume":88},"2025-09-21",29,{"week":90,"volume":91},"2025-09-28",46,{"week":93,"volume":35},"2025-10-05",{"week":95,"volume":96},"2025-10-12",77,{"week":98,"volume":99},"2025-10-19",50,{"week":101,"volume":102},"2025-10-26",59,{"week":104,"volume":105},"2025-11-02",39,{"week":107,"volume":108},"2025-11-09",64,{"week":110,"volume":111},"2025-11-16",53,{"week":113,"volume":114},"2025-11-23",112,{"week":116,"volume":108},"2025-11-30",{"week":118,"volume":119},"2025-12-07",56,{"week":121,"volume":122},"2025-12-14",18,{"week":124,"volume":125},"2025-12-21",21,{"week":127,"volume":88},"2025-12-28",{"week":129,"volume":130},"2026-01-04",20,{"week":132,"volume":133},"2026-01-11",97,{"week":135,"volume":99},"2026-01-18",{"week":137,"volume":138},"2026-01-25",72,{"week":140,"volume":141},"2026-02-01",23,{"week":143,"volume":144},"2026-02-08",26,{"week":146,"volume":147},"2026-02-15",32,{"week":149,"volume":82},"2026-02-22",{"week":151,"volume":152},"2026-03-01",37,{"week":154,"volume":155},"2026-03-08",14,{"week":157,"volume":158},"2026-03-15",22,{"week":160,"volume":161},"2026-03-22",34,{"week":163,"volume":164},"2026-03-29",49,{"week":166,"volume":152},"2026-04-05",{"week":168,"volume":169},"2026-04-12",24,{"week":171,"volume":172},"2026-04-19",28,{"week":174,"volume":76},"2026-04-26",{"week":176,"volume":177},"2026-05-03",42,{"week":179,"volume":147},"2026-05-10",{"week":181,"volume":182},"2026-05-17",41,{"week":184,"volume":185},"2026-05-24",35,{"week":187,"volume":185},"2026-05-31",{"week":189,"volume":190},"2026-06-07",8,{"week":192,"volume":193},"2026-06-14",11,{"week":195,"volume":196},"2026-06-21",15,{"week":198,"volume":199},"2026-06-28",85,{"week":201,"volume":202},"2026-07-05",13,{"week":204,"volume":122},"2026-07-12",{"week":206,"volume":51},"2026-07-19",false,null,{"top":210,"otherBrandCount":28,"otherClickShare":28},[211],{"brand":212,"clickShare":20},"CLIF Bar",[214,223,233],{"asin":215,"title":216,"brand":212,"imageUrl":217,"price":24,"rating":21,"reviews":218,"clickShare90":219,"clickShare360":220,"launchDate":221,"amazonUrl":222},"B0CXQ4ZC1Y","CLIF BAR - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - Plant Based Protein Bars (10 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fM4vLgnaL.jpg",1128,0.4507,0.309,"2024-03-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CXQ4ZC1Y",{"asin":224,"title":225,"brand":212,"imageUrl":226,"price":227,"rating":21,"reviews":228,"clickShare90":229,"clickShare360":230,"launchDate":231,"amazonUrl":232},"B0CXQ6LP2L","CLIF BAR - Oatmeal Raisin Walnut - Made with Organic Oats - Energy Bars - Non-GMO - Plant Based Protein Bars (10 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51sQMzqhqBL.jpg",20.28,1086,0.338,0.5028,"2025-03-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CXQ6LP2L",{"asin":234,"title":235,"brand":212,"imageUrl":236,"price":25,"rating":21,"reviews":237,"clickShare90":238,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B00NUFTCNI","Clif Bar Variety Energy Bar 12 x 68 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516180Ehs9S.jpg",1841,0.2113,0.1882,"2025-07-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00NUFTCNI",[243,247,252],{"term":29,"volume":244,"growthQoq":245,"conversionRate":246},1154,-0.1715,0.0606,{"term":248,"volume":249,"growthQoq":250,"conversionRate":251},"clif",315,2.1515,0.0481,{"term":253,"volume":254,"growthQoq":255,"conversionRate":256},"cliff bar",738,-0.4938,0.0122,[258,264,269,274,279,284],{"title":259,"href":260,"score":261,"verdict":42,"marketSize":262,"growth90":263},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":265,"href":266,"score":261,"verdict":42,"marketSize":267,"growth90":268},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":270,"href":271,"score":261,"verdict":42,"marketSize":272,"growth90":273},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,{"title":275,"href":276,"score":261,"verdict":42,"marketSize":277,"growth90":278},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":280,"href":281,"score":261,"verdict":42,"marketSize":282,"growth90":283},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":285,"href":286,"score":261,"verdict":42,"marketSize":287,"growth90":288},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,[290,297,300,307,314,321,328,335,341,347,353,360,366,372,379,386,392],{"nodeId":291,"label":292,"slug":293,"href":294,"nichesTracked":295,"marketSizeTotal":296},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":298,"marketSizeTotal":299},198,1732647,{"nodeId":301,"label":302,"slug":303,"href":304,"nichesTracked":305,"marketSizeTotal":306},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":308,"label":309,"slug":310,"href":311,"nichesTracked":312,"marketSizeTotal":313},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":315,"label":316,"slug":317,"href":318,"nichesTracked":319,"marketSizeTotal":320},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":322,"label":323,"slug":324,"href":325,"nichesTracked":326,"marketSizeTotal":327},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":329,"label":330,"slug":331,"href":332,"nichesTracked":333,"marketSizeTotal":334},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":336,"label":337,"slug":338,"href":339,"nichesTracked":111,"marketSizeTotal":340},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":342,"label":343,"slug":344,"href":345,"nichesTracked":91,"marketSizeTotal":346},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":348,"label":349,"slug":350,"href":351,"nichesTracked":64,"marketSizeTotal":352},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",163274,{"nodeId":354,"label":355,"slug":356,"href":357,"nichesTracked":358,"marketSizeTotal":359},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":361,"label":362,"slug":363,"href":364,"nichesTracked":193,"marketSizeTotal":365},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":367,"label":368,"slug":369,"href":370,"nichesTracked":125,"marketSizeTotal":371},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":373,"label":374,"slug":375,"href":376,"nichesTracked":377,"marketSizeTotal":378},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":380,"label":381,"slug":382,"href":383,"nichesTracked":384,"marketSizeTotal":385},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":387,"label":388,"slug":389,"href":390,"nichesTracked":33,"marketSizeTotal":391},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":393,"label":394,"slug":395,"href":396,"nichesTracked":20,"marketSizeTotal":28},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]