[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-cif":3,"research-sidebar-rollups":308},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":45,"baselines":80,"demand":83,"seasonality":187,"brandShare":188,"products":202,"feedback":187,"searchTerms":266,"related":276,"lastUpdated":30},"2e7d0404-f287-40db-9451-3b6dedbf155f","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":15,"returnRate":15,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":28,"slug":28,"href":29,"leafCategoryName":11,"scrapedAt":30,"brandCount":31,"brandCountYearAgo":32,"sellerCount":26,"signals":33,"avgBsr":36,"pageQuality":15,"unitsSoldMin":37,"unitsSoldAvgMin":38,"unitsSoldAvgMax":39,"revenueMin":40,"revenueMax":41,"avgBrandAgeMonths":42,"avgSellerAgeDays":15,"top20ClickShare":20,"top20BrandShare":20,"primePct":43,"oosRate":44},0,15107,0.707,-0.2117,0.9463,1,4.57,56,5.45,1.39,19.51,7,8000,"cif","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcif","2026-07-24T06:24:17.36713+00:00",4,2,[34,35],"out_of_stock","low_review_barrier",28,6000,1500,2000,32700,43600,102,0.5714,0.3654,{"score":46,"verdict":47,"components":48},23,"skip",[49,52,55,58,60,62,65,70,73,76],{"key":50,"score":15,"weight":51,"raw":15},"marketSize",0.15,{"key":53,"score":54,"weight":51,"raw":18},"growth",14,{"key":56,"score":15,"weight":57,"raw":15},"conversion",0.1,{"key":59,"score":31,"weight":51,"raw":19},"competition",{"key":61,"score":15,"weight":57,"raw":20},"brandShare",{"key":63,"score":64,"weight":57,"raw":21},"qualityGap",30,{"key":66,"score":67,"weight":68,"raw":69},"reviewMoat",97,0.05,56.43,{"key":71,"score":72,"weight":57,"raw":15},"returns",100,{"key":74,"score":75,"weight":68,"raw":23},"avgPrice",15,{"key":77,"score":78,"weight":68,"raw":79},"priceRange",25,0.24889624724061818,{"avgRating":81,"medianPrice":64,"medianReturnRate":15,"nichesTracked":82},4.47,1590,{"points":84,"droppedPartialWeek":186},[85,88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,132,135,138,141,144,146,149,152,154,157,160,163,166,169,172,175,177,180,183],{"week":86,"volume":87},"2025-11-16",232,{"week":89,"volume":90},"2025-11-23",346,{"week":92,"volume":93},"2025-11-30",422,{"week":95,"volume":96},"2025-12-07",321,{"week":98,"volume":99},"2025-12-14",249,{"week":101,"volume":102},"2025-12-21",251,{"week":104,"volume":105},"2025-12-28",166,{"week":107,"volume":108},"2026-01-04",231,{"week":110,"volume":111},"2026-01-11",334,{"week":113,"volume":114},"2026-01-18",350,{"week":116,"volume":117},"2026-01-25",331,{"week":119,"volume":120},"2026-02-01",335,{"week":122,"volume":123},"2026-02-08",285,{"week":125,"volume":126},"2026-02-15",307,{"week":128,"volume":129},"2026-02-22",276,{"week":131,"volume":90},"2026-03-01",{"week":133,"volume":134},"2026-03-08",210,{"week":136,"volume":137},"2026-03-15",254,{"week":139,"volume":140},"2026-03-22",214,{"week":142,"volume":143},"2026-03-29",295,{"week":145,"volume":108},"2026-04-05",{"week":147,"volume":148},"2026-04-12",211,{"week":150,"volume":151},"2026-04-19",281,{"week":153,"volume":111},"2026-04-26",{"week":155,"volume":156},"2026-05-03",394,{"week":158,"volume":159},"2026-05-10",339,{"week":161,"volume":162},"2026-05-17",357,{"week":164,"volume":165},"2026-05-24",327,{"week":167,"volume":168},"2026-05-31",288,{"week":170,"volume":171},"2026-06-07",256,{"week":173,"volume":174},"2026-06-14",225,{"week":176,"volume":67},"2026-06-28",{"week":178,"volume":179},"2026-07-05",53,{"week":181,"volume":182},"2026-07-12",27,{"week":184,"volume":185},"2026-07-19",21,false,null,{"top":189,"otherBrandCount":15,"otherClickShare":15},[190,193,196,199],{"brand":191,"clickShare":192},"Cif",0.5388000000000001,{"brand":194,"clickShare":195},"Sofscrub",0.4018,{"brand":197,"clickShare":198},"CIF",0.0354,{"brand":200,"clickShare":201},"MAGICLEAN",0.024,[203,214,223,231,240,248,256],{"asin":204,"title":205,"brand":191,"imageUrl":206,"price":207,"rating":208,"reviews":209,"clickShare90":210,"clickShare360":211,"launchDate":212,"amazonUrl":213},"B06ZYWJFYG","Cif Surface Cleaner Cream 660g Lemon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rRhVTgCQL.jpg",2.11,4.4,52,0.4258,0.184,"2019-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06ZYWJFYG",{"asin":215,"title":216,"brand":194,"imageUrl":217,"price":24,"rating":218,"reviews":219,"clickShare90":220,"clickShare360":221,"launchDate":212,"amazonUrl":222},"B071KXFTKR","Sofscrub Deep Action Cream Cleanser Lemon Fresh 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ol9zwvh9L.jpg",4.7,44,0.3721,0.3214,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071KXFTKR",{"asin":224,"title":225,"brand":191,"imageUrl":226,"price":227,"rating":208,"reviews":78,"clickShare90":228,"clickShare360":229,"launchDate":212,"amazonUrl":230},"B071CDMWDB","Cif Original 100% tough dirt removal Cream Cleaner multipurpose cleaner 660g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414NaDWyOgL.jpg",1.97,0.0776,0.4183,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071CDMWDB",{"asin":232,"title":233,"brand":191,"imageUrl":234,"price":25,"rating":235,"reviews":236,"clickShare90":198,"clickShare360":237,"launchDate":238,"amazonUrl":239},"B0BDY43N37","Jiff Lemon Cream Cleanser 9.1 fl oz (270 ml) x 6 Packs with Bonus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-hddnVopL.jpg",4.3,194,0.0169,"2023-01-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BDY43N37",{"asin":241,"title":242,"brand":197,"imageUrl":243,"price":244,"rating":15,"reviews":15,"clickShare90":198,"clickShare360":245,"launchDate":246,"amazonUrl":247},"B0FPGG7V63","CIF Cream Multi-Surface Lemon Cleaner With Natural Micro Crystals Pack Set 660g x 3s","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eU+0rsNEL.jpg",7.09,0.0251,"2025-05-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FPGG7V63",{"asin":249,"title":250,"brand":194,"imageUrl":251,"price":252,"rating":218,"reviews":219,"clickShare90":253,"clickShare360":254,"launchDate":212,"amazonUrl":255},"B072BCNBSV","Sofscrub Deep Action Cream Cleanser Anti-Bacterial 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rCTYVWxML.jpg",1.4,0.0297,0.0182,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB072BCNBSV",{"asin":257,"title":258,"brand":200,"imageUrl":259,"price":260,"rating":261,"reviews":262,"clickShare90":201,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B071VZCKV9","MAGICLEAN Stain and Mold Trigger 400ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hFsq7EiiL.jpg",4.73,4.9,36,0.0161,"2019-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071VZCKV9",[267,271],{"term":28,"volume":268,"growthQoq":269,"conversionRate":270},10841,-0.1695,0.149,{"term":272,"volume":273,"growthQoq":274,"conversionRate":275},"cif cream cleaner",4266,-0.2961,0.1335,[277,283,288,293,298,303],{"title":278,"href":279,"score":280,"verdict":47,"marketSize":281,"growth90":282},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":284,"href":285,"score":280,"verdict":47,"marketSize":286,"growth90":287},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":289,"href":290,"score":280,"verdict":47,"marketSize":291,"growth90":292},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":294,"href":295,"score":280,"verdict":47,"marketSize":296,"growth90":297},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":299,"href":300,"score":280,"verdict":47,"marketSize":301,"growth90":302},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":304,"href":305,"score":280,"verdict":47,"marketSize":306,"growth90":307},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[309,316,319,326,332,339,346,353,359,366,373,380,387,393,399,406,412],{"nodeId":310,"label":311,"slug":312,"href":313,"nichesTracked":314,"marketSizeTotal":315},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":317,"marketSizeTotal":318},198,1732647,{"nodeId":320,"label":321,"slug":322,"href":323,"nichesTracked":324,"marketSizeTotal":325},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":327,"label":328,"slug":329,"href":330,"nichesTracked":140,"marketSizeTotal":331},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",1253894,{"nodeId":333,"label":334,"slug":335,"href":336,"nichesTracked":337,"marketSizeTotal":338},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":340,"label":341,"slug":342,"href":343,"nichesTracked":344,"marketSizeTotal":345},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":347,"label":348,"slug":349,"href":350,"nichesTracked":351,"marketSizeTotal":352},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":354,"label":355,"slug":356,"href":357,"nichesTracked":179,"marketSizeTotal":358},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":360,"label":361,"slug":362,"href":363,"nichesTracked":364,"marketSizeTotal":365},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":367,"label":368,"slug":369,"href":370,"nichesTracked":371,"marketSizeTotal":372},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":374,"label":375,"slug":376,"href":377,"nichesTracked":378,"marketSizeTotal":379},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":381,"label":382,"slug":383,"href":384,"nichesTracked":385,"marketSizeTotal":386},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":388,"label":389,"slug":390,"href":391,"nichesTracked":185,"marketSizeTotal":392},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":394,"label":395,"slug":396,"href":397,"nichesTracked":26,"marketSizeTotal":398},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":400,"label":401,"slug":402,"href":403,"nichesTracked":404,"marketSizeTotal":405},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":407,"label":408,"slug":409,"href":410,"nichesTracked":32,"marketSizeTotal":411},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":413,"label":414,"slug":415,"href":416,"nichesTracked":20,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]