---
title: "Chicken Essence — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/chicken-essence"
last_updated: "2026-08-08T05:28:25.353Z"
locale: en
meta:
description: "Niche score 37/100 · $3K/yr market · 3K searches/yr · $20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $3K/yr market · 3K searches/yr · $20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Essence — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **chicken essence**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 21Conversion 56Competition 18Returns 100Price range 92Avg price 89Brand share 0Review moat 100Quality gap 17
**Review moat**
**Incredible****5.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.07–$36.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$20.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$3K**
$3K/yr · 3K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chicken essence is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken essence market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#1,155**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **38%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- BRAND'S58% - New Moon34% - Kinohimitsu8%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -8.8% search growth over the last 90 days.
12575Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/chicken-essence/trend)
## **Top chicken essence search terms**
- **chicken essence**2K/yr-4.3%3.1% conv. - **brands**653/yr-12.9%4.0% conv. - **brands essence of chicken**752/yr-18.0%3.5% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/chicken-essence/search-terms)
## **Top chicken essence products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31920%$63730%$95640%$1K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BRANDS Essence of Chicken (12 Bottles) 816 milliliters**BRAND'S**$32.04**4.4★11 rev](https://www.amazon.sg/dp/B08PW212VW) [2**New Moon Essence Of Chicken 68ml (Pack of 8)**New Moon**$15.78**4.6★13 rev](https://www.amazon.sg/dp/B071F4YX5R) [3**Brands Essence Of Chicken 12S X 68Ml**BRAND'S**$36.00**5.0★1 rev](https://www.amazon.sg/dp/B006VJLFB2) [4**New Moon Essence of Chicken with Wolfberries Red Dates & Gingko 68ml (Pack of 8)**New Moon**$15.04**5.0★2 rev](https://www.amazon.sg/dp/B08CVQK18P) [5**BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters**BRAND'S**$18.42**5.0★3 rev](https://www.amazon.sg/dp/B08PVZCXTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kinohimitsu Essence of Chicken with Ling Zhi 50 ml x 6 Btls**Kinohimitsu**$14.07**1 rev4y ago](https://www.amazon.sg/dp/B09BCGDGWR) [**Brands Essence Of Chicken 12S X 68Ml**BRAND'S**$36.00**1 rev4y ago](https://www.amazon.sg/dp/B006VJLFB2) [**BRANDS Essence of Chicken (12 Bottles) 816 milliliters**BRAND'S**$32.04**11 rev5y ago](https://www.amazon.sg/dp/B08PW212VW) [**BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters**BRAND'S**$18.42**3 rev5y ago](https://www.amazon.sg/dp/B08PVZCXTK) [**BRANDS Essence of Chicken (6 Bottles) 408 milliliters**BRAND'S**$17.26**1 rev5y ago](https://www.amazon.sg/dp/B08PVWGQQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brands Essence Of Chicken 12S X 68Ml**BRAND'S**$36.00**5.0★**▲ 100%**](https://www.amazon.sg/dp/B006VJLFB2) [**Kinohimitsu Essence of Chicken with Ling Zhi 50 ml x 6 Btls**Kinohimitsu**$14.07**5.0★**▲ 60%**](https://www.amazon.sg/dp/B09BCGDGWR) [**New Moon Essence Of Chicken 68ml (Pack of 8)**New Moon**$15.78**4.6★**▲ 26%**](https://www.amazon.sg/dp/B071F4YX5R) [**BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters**BRAND'S**$18.42**5.0★**— 3%**](https://www.amazon.sg/dp/B08PVZCXTK) [**New Moon Essence of Chicken with Wolfberries Red Dates & Gingko 68ml (Pack of 8)**New Moon**$15.04**5.0★**— 1%**](https://www.amazon.sg/dp/B08CVQK18P)
**~~View all trending →~~**
## **Common questions**
- **Is chicken essence profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 8 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the chicken essence niche?**
- 3 brands and 5 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the chicken essence niche?**
- Listings span $14.07–$36.00; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 5 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)