---
title: "Calcium — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/calcium"
last_updated: "2026-08-07T14:46:03.111Z"
locale: en
meta:
description: "Niche score 48/100 · $7K/yr market · 6K searches/yr · $21.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $7K/yr market · 6K searches/yr · $21.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calcium — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **calcium**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 41Conversion 58Competition 59Returns 100Price range 79Avg price 92Brand share 37Review moat 21Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.89–$35.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,306.19**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$7K**
$7K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, calcium is a $7K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calcium market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **19%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **114 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**17%**
- Nature's Bounty27% - Caltrate19% - Nature Made13% - Nano Singapore12% - 21ST CENTURY6% - Now Foods6% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/calcium/trend)
## **Top calcium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2688%$53612%$80416%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Calcium & Vitamin D by Immune Support & Bone Health 1200mg Calcium & 1000IU Vitamin D3 120 Softgels (2-Pack)**Nature's Bounty**$24.26**4.6★23,269 rev](https://www.amazon.sg/dp/B009IMJOO4) [2**Caltrate 600+D3 Calcium and Vitamin D Supplement Tablet for maximum calcium absorption 600 mg -200 Count (Pack of 1)**Caltrate**$23.86**4.7★18,770 rev](https://www.amazon.sg/dp/B0013TMWIK) [3**Nature Made Calcium 600 mg with Vitamin D3 for Immune Support Tablets 60 Count helps support Bone Strength**Nature Made**$15.34**4.7★26,187 rev](https://www.amazon.sg/dp/B0000DJASB) [4**Calcium Complex 1200mg with Vitamin D - Max Calcium Supplement Vitamin D3 for Bone Health**Nano Singapore**$13.93**4.3★13 rev](https://www.amazon.sg/dp/B09PYRZ1DS) [5**Calcium Carbonate & Vitamin D by Natures Bounty Supports Immune Health & Bone Health 600mg Calcium & 800IU Vitamin D3 250 Tablets**Nature's Bounty**$18.50**4.7★8,098 rev](https://www.amazon.sg/dp/B0012D38G2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calcium Magnesium Zinc + D3 1565mg Time-Release Formula | All-in-One Bone Muscle & Immunity Booster 120 CT**Nano Singapore**$13.94**2 rev1y ago](https://www.amazon.sg/dp/B0DZWSG9QD) [**Calcium Complex 1200mg with Vitamin D - Max Calcium Supplement Vitamin D3 for Bone Health**Nano Singapore**$13.93**13 rev4y ago](https://www.amazon.sg/dp/B09PYRZ1DS) [**Citracal Slow Release 1200 1200 mg Calcium Citrate and Calcium Carbonate Blend with 1000 IU Vitamin D3 Bone Health Supplement for Adults Once Daily Caplets 185 Count**CITRACAL**$28.65**11,051 rev7y ago](https://www.amazon.sg/dp/B07RF1QQ4H) [**Citracal Petites Highly Soluble Easily Digested 400 mg Calcium Citrate with 500 IU Vitamin D3 Bone Health Supplement for Adults Relatively Small Easy-to-Swallow Caplets 375 Count**CITRACAL**$24.29**15,348 rev7y ago](https://www.amazon.sg/dp/B07RCJY6WD) [**Calcium with Vitamin D3 | 1200 mg | 240 Softgels | 5000 IU Vitamin D3 | Absorbable Calcium Supplement | Non-GMO Gluten Free Calcium Supplement | by Horbaach**Horbäach**$26.78**6,881 rev7y ago](https://www.amazon.sg/dp/B07RL3KYD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Calcium 600 mg with Vitamin D3 for Immune Support Tablets 60 Count helps support Bone Strength**Nature Made**$15.34**4.7★**▲ 163%**](https://www.amazon.sg/dp/B0000DJASB) [**21st Century Calcium Supplement 600 mg 400 Count**21ST CENTURY**$19.22**4.7★**▲ 73%**](https://www.amazon.sg/dp/B00M5TZ1F8) [**Caltrate 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 165 Count**Caltrate**$26.75**4.7★**▲ 47%**](https://www.amazon.sg/dp/B0013TFL1U) [**Calcium Magnesium Zinc + D3 1565mg Time-Release Formula | All-in-One Bone Muscle & Immunity Booster 120 CT**Nano Singapore**$13.94**3.6★**▲ 43%**](https://www.amazon.sg/dp/B0DZWSG9QD) [**Natures Bounty Calcium & Vitamin D by Immune Support & Bone Health 1200mg Calcium & 1000IU Vitamin D3 120 Softgels (2-Pack)**Nature's Bounty**$24.26**4.6★**▲ 35%**](https://www.amazon.sg/dp/B009IMJOO4)
**~~View all trending →~~**
## **Common questions**
- **Is calcium profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 16 tracked products. 90-day search growth is +13.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the calcium niche?**
- 10 brands and 15 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.
- **When does demand for calcium peak?**
- Demand peaks in Jul–Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the calcium niche?**
- Listings span $9.89–$35.78; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 11,306 reviews — the moat a new listing must climb.
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