---
title: "Biotin — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/biotin"
last_updated: "2026-08-07T10:45:48.099Z"
locale: en
meta:
description: "Niche score 48/100 · $5K/yr market · 4K searches/yr · $23.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $5K/yr market · 4K searches/yr · $23.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biotin — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **biotin**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 40Conversion 56Competition 55Returns 100Price range 80Avg price 95Brand share 57Review moat 22Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.52–$42.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,764.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$5K**
$5K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, biotin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$12K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#453**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **21%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**18**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**22%**
- Now Foods24% - Swanson17% - Carlyle13% - Natrol9% - Sports Research8% - Nature's Bounty7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.
200150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/biotin/trend)
## **Top biotin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22510%$45015%$67620%$9011001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Biotin Extra Strength 10mg Veg Capsules 120ct**Now Foods**$20.05**4.7★5,657 rev](https://www.amazon.sg/dp/B00CYA4RIK) [2**Swanson Biotin 5 000 mcg 100 Vegan Caps Nourish Hair Skin Nails Energy Production Easy-to Swallow**Swanson**$9.08**4.5★297 rev](https://www.amazon.sg/dp/B0026C77TM) [3**Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by**Carlyle**$28.15**4.7★15,132 rev](https://www.amazon.sg/dp/B09CZB8B9T) [4**Biotin (10 000mcg) with Organic Coconut Oil | May Help Support Healthy Hair Skin & Nails | Non-GMO Verified & Vegan Certified (120 Veggie-Softgels)**Sports Research**$35.10**4.6★39,405 rev](https://www.amazon.sg/dp/B00T56FQAE) [5**Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels**Swanson**$14.45**4.6★130 rev](https://www.amazon.sg/dp/B01LX1EZRI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by**Carlyle**$28.15**15,132 rev4y ago](https://www.amazon.sg/dp/B09CZB8B9T) [**Carlyle Biotin 10000mcg | 300 Softgels | Max Strength | Non-GMO Gluten Free Supplement | by**Carlyle**$24.12**15,132 rev5y ago](https://www.amazon.sg/dp/B08N5D2K39) [**Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Helps Support Energy Metabolism Helps Convert Food Into Energy Maximum Strength 10 000mcg 200Count**Natrol**$25.67**13,572 rev7y ago](https://www.amazon.sg/dp/B07S4D8458) [**Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels**Swanson**$14.45**130 rev10y ago](https://www.amazon.sg/dp/B01LX1EZRI) [**Natures Bounty Natures Bounty Biotin 10 000mcg Supports Healthy Hair Skin and Nails Rapid Release Softgels 120 Count (Pack of 3)**Nature's Bounty**$39.20**5,273 rev10y ago](https://www.amazon.sg/dp/B01GNBMAMU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vitafusion Extra Strength Biotin Gummy Vitamins Blueberry Flavored Biotin Vitamins for Hair Skin and Nails 100 Count**VITAFUSION**$21.05**4.7★**▲ 112%**](https://www.amazon.sg/dp/B00OJOFX2S) [**Swanson Biotin 5 000 mcg 100 Vegan Caps Nourish Hair Skin Nails Energy Production Easy-to Swallow**Swanson**$9.08**4.5★**▲ 70%**](https://www.amazon.sg/dp/B0026C77TM) [**Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels**Swanson**$14.45**4.6★**▲ 64%**](https://www.amazon.sg/dp/B01LX1EZRI) [**Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Helps Support Energy Metabolism Helps Convert Food Into Energy Maximum Strength 10 000mcg 200Count**Natrol**$25.67**4.5★**▲ 57%**](https://www.amazon.sg/dp/B07S4D8458) [**Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by**Carlyle**$28.15**4.7★**▲ 49%**](https://www.amazon.sg/dp/B09CZB8B9T)
**~~View all trending →~~**
## **What buyers say about biotin**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Ingredients-Overall**100%
## **Common questions**
- **Is biotin profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 14 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the biotin niche?**
- 10 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **When does demand for biotin peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the biotin niche?**
- Listings span $8.52–$42.76; the average listing price is $23.15 (sweet spot $15–$100). The average incumbent carries 9,765 reviews — the moat a new listing must climb.
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