---
title: "Bathroom Cleaner — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/bathroom-cleaner"
last_updated: "2026-08-08T05:27:55.167Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 72K searches/yr · $5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 72K searches/yr · $5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathroom Cleaner — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **bathroom cleaner**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 21Conversion 20Competition 84Returns 100Price range 10Avg price 16Brand share 7Review moat 51Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****1,467.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$5.88**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.56–$16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$7K**
$7K/yr · 72K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, bathroom cleaner is a $7K/yr Amazon Singapore market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathroom cleaner market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$118K–$147K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **38%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 70%
**Open market**
**1%**
- Clorox39% - MAGICLEAN38% - Mr Muscle10% - Harpic7% - Bref4% - Cloversoft1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/bathroom-cleaner/trend)
## **Top bathroom cleaner search terms**
- **magiclean**18K/yr+13.8%4.3% conv. - **toilet cleaner**16K/yr-2.6%11.8% conv. - **clorox**11K/yr-17.2%14.5% conv. - **toilet bowl cleaner**9K/yr-28.4%16.2% conv. - **toilet**5K/yr+44.9%2.4% conv. - **magic clean**7K/yr-22.6%8.7% conv. - **magiclean toilet**2K/yr-12.0%15.8% conv. - **clorox bleach**3K/yr-57.8%20.6% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/bathroom-cleaner/search-terms)
## **Top bathroom cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2026%$4059%$60712%$8101101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox Toilet Bowl Cleaner with Clinging Bleach Gel Twin Pack 709ml x 2 C-HH447**Clorox**$8.00**4.8★43,216 rev](https://www.amazon.sg/dp/B00W5D1MDE) [2**Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)**Clorox**$7.34**4.8★2,728 rev](https://www.amazon.sg/dp/B00KXHREUO) [3**MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)**MAGICLEAN**$7.72**4.8★38 rev](https://www.amazon.sg/dp/B0791TJWZC) [4**Clorox Clean-Up All Purpose with Bleach Lemon Scent 2L Yellow (C-HH426)**Clorox**$5.57**4.9★13 rev](https://www.amazon.sg/dp/B071S3FVW7) [5**Harpic Active Cleaning Gel Value Pack 500ml Lavender (Pack of 3)**Harpic**$6.76**4.8★46 rev](https://www.amazon.sg/dp/B0722LF55S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harpic Powerplus Citrus Toilet Bowl Cleaner Disinfectant Liquid 450ml Value Pack 3s**Harpic**$7.08**2 rev3y ago](https://www.amazon.sg/dp/B0C5H95V8B) [**MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)**MAGICLEAN**$7.72**38 rev6y ago](https://www.amazon.sg/dp/B0791TJWZC) [**Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)**Mr Muscle**$7.19**27 rev7y ago](https://www.amazon.sg/dp/B07H87DN45) [**Magiclean Toilet Dual Power Ocean Fresh 650ml**MAGICLEAN**$3.28**36 rev7y ago](https://www.amazon.sg/dp/B0711YCFRR) [**Mr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)**Mr Muscle**$7.12**8 rev7y ago](https://www.amazon.sg/dp/B07H87GP5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)**Mr Muscle**$7.12**4.7★**▲ 240%**](https://www.amazon.sg/dp/B07H87GP5Y) [**Mr Muscle Toilet Cleaner Pine 500ml (Pack of 3)**Mr Muscle**$6.97**5.0★**▲ 83%**](https://www.amazon.sg/dp/B07H8DYRHK) [**Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)**Mr Muscle**$7.19**4.3★**▲ 75%**](https://www.amazon.sg/dp/B07H87DN45) [**Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)**Clorox**$7.34**4.8★**▲ 69%**](https://www.amazon.sg/dp/B00KXHREUO) [**Bref Power Active Toilet Bowl Cleaner 50g - Packaging may vary**Bref**$3.66**4.6★**▲ 34%**](https://www.amazon.sg/dp/B079K4H8N4)
**~~View all trending →~~**
## **What buyers say about bathroom cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**25%
*“works well”*
**Quality-Overall**25%
*“Good quality”*
**Smell**21%
*“Leaves a nice scent after using”*
**Ease Of Cleaning**21%
*“Effective cleaning”*
**Ease Of Use**8%
*“Easy to use”*
### **What buyers complain about **
**Smell**100%
*“Not a good smell”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is bathroom cleaner profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 48 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the bathroom cleaner niche?**
- 8 brands and 10 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bathroom cleaner?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **When does demand for bathroom cleaner peak?**
- Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bathroom cleaner niche?**
- Listings span $2.56–$16.34; the average listing price is $5.88 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)