---
title: "Baby Toothbrush — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/baby-toothbrush"
last_updated: "2026-08-08T07:02:36.727Z"
locale: en
meta:
description: "Niche score 26/100 · $2K/yr market · 2K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $2K/yr market · 2K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Toothbrush — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **baby toothbrush**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 83Competition 0Returns 100Price range 0Avg price 27Brand share 0Review moat 24Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,632.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$2K**
$2K/yr · 2K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.75–$11.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, baby toothbrush is a $2K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby toothbrush market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$926–$2K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dr. Brown's75% - Pigeon25% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/baby-toothbrush/trend)
## **Top baby toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20420%$40930%$61340%$8181001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack**Dr. Brown's**$9.57**4.8★5,382 rev](https://www.amazon.sg/dp/B09M4BKYK2) [2**Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack**Dr. Brown's**$11.34**4.8★695 rev](https://www.amazon.sg/dp/B0F1W3Y17S) [3**Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack**Dr. Brown's**$8.81**4.8★20,991 rev](https://www.amazon.sg/dp/B07WCBD6YC) [4**Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink**Pigeon**$6.75**4.5★147 rev](https://www.amazon.sg/dp/B084JCTT2L) [5**Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892**Pigeon**$9.82**4.5★947 rev](https://www.amazon.sg/dp/B001IXS2XA)
### **Newest**
by launch date
[**Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack**Dr. Brown's**$11.34**695 rev1y ago](https://www.amazon.sg/dp/B0F1W3Y17S) [**Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink**Pigeon**$6.75**147 rev4y ago](https://www.amazon.sg/dp/B084JCTT2L) [**Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack**Dr. Brown's**$9.57**5,382 rev4y ago](https://www.amazon.sg/dp/B09M4BKYK2) [**Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack**Dr. Brown's**$8.81**20,991 rev7y ago](https://www.amazon.sg/dp/B07WCBD6YC) [**Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892**Pigeon**$9.82**947 rev13y ago](https://www.amazon.sg/dp/B001IXS2XA)
### **Trending**
90-day click momentum
[**Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink**Pigeon**$6.75**4.5★**▲ 108%**](https://www.amazon.sg/dp/B084JCTT2L) [**Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack**Dr. Brown's**$11.34**4.8★**▲ 74%**](https://www.amazon.sg/dp/B0F1W3Y17S) [**Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack**Dr. Brown's**$9.57**4.8★**— 10%**](https://www.amazon.sg/dp/B09M4BKYK2) [**Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack**Dr. Brown's**$8.81**4.8★**▼ 13%**](https://www.amazon.sg/dp/B07WCBD6YC) [**Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892**Pigeon**$9.82**4.5★**▼ 56%**](https://www.amazon.sg/dp/B001IXS2XA)
## **Common questions**
- **Is baby toothbrush profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 5 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (26/100).
- **How competitive is the baby toothbrush niche?**
- 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for baby toothbrush peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the baby toothbrush niche?**
- Listings span $6.75–$11.34; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.
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