---
title: "Baby Detergent — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/baby-detergent"
last_updated: "2026-08-08T05:22:16.864Z"
locale: en
meta:
description: "Niche score 41/100 · $9K/yr market · 4K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $9K/yr market · 4K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Detergent — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **baby detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 94Competition 31Returns 100Price range 78Avg price 82Brand share 0Review moat 38Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.40–$50.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,660.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, baby detergent is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby detergent market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$13K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **0%**
- **Out of stock**
- **32.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Pigeon40% - Kodomo26% - Dreft24% - Tollyjoy10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
225175Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/baby-detergent/trend)
## **Top baby detergent search terms**
- **baby detergent**2K/yr+13.1%4.7% conv. - **baby laundry detergent**1K/yr-14.0%3.3% conv. - **baby laundry**850/yr-28.6%5.6% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/baby-detergent/search-terms)
## **Top baby detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3548%$70812%$1K16%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dreft Stage 2: Baby Liquid Laundry Detergent Soap Natural for Newborn or Infant HE 64 Total Loads (Pack of 2) - Unscented and Hypoallergenic for Sensitive Skin**Dreft**$46.58**4.8★19,290 rev](https://www.amazon.sg/dp/B00TB7422U) [2**Kodomo Baby Laundry Detergent Nature Care 2L**Kodomo**$15.27**4.4★11 rev](https://www.amazon.sg/dp/B07417WT87) [3**Pigeon Baby Laundry Detergent Pure 720ML Refill (JP)**Pigeon**$5.40**4.3★57 rev](https://www.amazon.sg/dp/B01AJ5WSOG) [4**Kodomo Baby Laundry Detergent Refill Nature Care 1L**Kodomo**$6.48**4.6★13 rev](https://www.amazon.sg/dp/B07417NLFZ) [5**Pigeon Baby Laundry Detergent Pure Bottle 800ml**Pigeon**$8.47**4.2★39 rev](https://www.amazon.sg/dp/B01MRFLRC4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pigeon Pure Baby Laundry Detergent Refill 2 Servings 4.9 gal (1.44 L) White Unscented**Pigeon**$11.68**538 rev3y ago](https://www.amazon.sg/dp/B09BC59BSM) [**Dreft Stage 2 Active Baby Liquid Laundry Detergent Helps Remove 99% of Baby Food Stains Hypoallergenic 114 loads**Dreft**$50.53**3,259 rev3y ago](https://www.amazon.sg/dp/B0BNWFG5ZD) [**Pigeon Baby Laundry Detergent Pure Bottle 800ml**Pigeon**$8.47**39 rev7y ago](https://www.amazon.sg/dp/B01MRFLRC4) [**Kodomo Baby Laundry Detergent Nature Care 2L**Kodomo**$15.27**11 rev7y ago](https://www.amazon.sg/dp/B07417WT87) [**Kodomo Baby Laundry Detergent Refill Nature Care 1L**Kodomo**$6.48**13 rev7y ago](https://www.amazon.sg/dp/B07417NLFZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dreft Stage 2 Active Baby Liquid Laundry Detergent Helps Remove 99% of Baby Food Stains Hypoallergenic 114 loads**Dreft**$50.53**4.8★**▲ 202%**](https://www.amazon.sg/dp/B0BNWFG5ZD) [**Dreft Stage 2: Baby Liquid Laundry Detergent Soap Natural for Newborn or Infant HE 64 Total Loads (Pack of 2) - Unscented and Hypoallergenic for Sensitive Skin**Dreft**$46.58**4.8★**▲ 158%**](https://www.amazon.sg/dp/B00TB7422U) [**Pigeon Pure Baby Laundry Detergent Refill 2 Servings 4.9 gal (1.44 L) White Unscented**Pigeon**$11.68**4.6★**▲ 143%**](https://www.amazon.sg/dp/B09BC59BSM) [**Tollyjoy Baby Laundry Detergent Refill 1L**Tollyjoy**$6.69**4.9★**▲ 24%**](https://www.amazon.sg/dp/B00ANLC5CM) [**Pigeon Baby Laundry Detergent Pure 720ML Refill (JP)**Pigeon**$5.40**4.3★**— 7%**](https://www.amazon.sg/dp/B01AJ5WSOG)
**~~View all trending →~~**
## **What buyers say about baby detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Smell**50%
*“doesnt have any smell”*
**Washability**50%
*“doesnt wash clothes very well”*
### **Top return reasons **
**Moist/Dry**100%
## **Common questions**
- **Is baby detergent profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 9 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baby detergent niche?**
- 4 brands and 7 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baby detergent?**
- Top complaints mined from reviews: Smell, Washability. The return rate is 0.0%.
- **When does demand for baby detergent peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the baby detergent niche?**
- Listings span $5.40–$50.53; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.
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