---
title: "Astaxanthin — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/astaxanthin"
last_updated: "2026-08-08T05:27:58.029Z"
locale: en
meta:
description: "Niche score 42/100 · $5K/yr market · 4K searches/yr · $36.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $5K/yr market · 4K searches/yr · $36.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astaxanthin — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **astaxanthin**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 26Conversion 38Competition 26Returns 100Price range 95Avg price 95Brand share 55Review moat 49Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.46**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.33–$75.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,613.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$5K**
$5K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, astaxanthin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astaxanthin market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$18K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **14%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**23%**
- Now Foods33% - NatureBell16% - Micro Ingredients8% - Horbäach7% - Doctor's Best7% - Swanson5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/astaxanthin/trend)
## **Top astaxanthin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49320%$98730%$1K40%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels**Now Foods**$24.66**4.6★1,069 rev](https://www.amazon.sg/dp/B0058AB0AQ) [2**Maximum Strength Astaxanthin Softgel Supplements Astaxanthin 12mg 120 Softgels 4 Month Supply Strongly Promotes Skin & Joint Health Hear Function and Immune Support Non-GMO**NatureBell**$42.61**4.6★1,749 rev](https://www.amazon.sg/dp/B0923B4XLX) [3**NOW Supplements Astaxanthin 4 mg derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 90 Softgels**Now Foods**$22.38**4.6★1,614 rev](https://www.amazon.sg/dp/B004PGSZZC) [4**Natural Astaxanthin 12mg 90 Softgels 3 Month Supply Premium Astaxanthin Supplements (MicroAlgae) Supports Eye Joint Internal Circulation Health and Antioxidant Easy to Swallow**Micro Ingredients**$48.35**4.5★4,678 rev](https://www.amazon.sg/dp/B08MWZQ4S6) [5**Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach**Horbäach**$16.33**4.6★549 rev](https://www.amazon.sg/dp/B09JCQ73VF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection**BioFinest**$29.82**0 rev5mo ago](https://www.amazon.sg/dp/B0GLPPHHQG) [**Astaxanthin 12mg Max Strength (AstaReal: Natural Patented Astaxanthin with 70+ Human Clinical Trials - Worlds Most Studied Brand) Grown Harvested and Made in The USA by Double Wood Supplements**Double Wood Supplements**$31.97**2,542 rev4y ago](https://www.amazon.sg/dp/B09ZBL2LP2) [**Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach**Horbäach**$16.33**549 rev4y ago](https://www.amazon.sg/dp/B09JCQ73VF) [**Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)**Nutricost**$28.48**590 rev4y ago](https://www.amazon.sg/dp/B09FRXK5B2) [**Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)**Naturalis**$75.65**367 rev5y ago](https://www.amazon.sg/dp/B097Z5G3J3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection**BioFinest**$29.82**0.0★**▲ 78%**](https://www.amazon.sg/dp/B0GLPPHHQG) [**Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)**Naturalis**$75.65**4.6★**▲ 66%**](https://www.amazon.sg/dp/B097Z5G3J3) [**NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels**Now Foods**$24.66**4.6★**▲ 56%**](https://www.amazon.sg/dp/B0058AB0AQ) [**Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)**Nutricost**$28.48**4.6★**▲ 40%**](https://www.amazon.sg/dp/B09FRXK5B2) [**NOW Foods Astaxanthin 10mg 60 SoftGels (2 Pack)**Now Foods**$62.16**4.9★**▲ 30%**](https://www.amazon.sg/dp/B07WSX8CXN)
**~~View all trending →~~**
## **Common questions**
- **Is astaxanthin profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the astaxanthin niche?**
- 12 brands and 37 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
- **When does demand for astaxanthin peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the astaxanthin niche?**
- Listings span $16.33–$75.65; the average listing price is $36.46 (sweet spot $15–$100). The average incumbent carries 1,614 reviews — the moat a new listing must climb.
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