---
title: "Ashwagandha — $21K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/ashwagandha"
last_updated: "2026-08-06T19:20:23.139Z"
locale: en
meta:
description: "Niche score 44/100 · $21K/yr market · 9K searches/yr · $26.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $21K/yr market · 9K searches/yr · $26.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ashwagandha — $21K/yr Amazon SG Niche (2026) - Flapen"
---
# **ashwagandha**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 82Competition 27Returns 100Price range 83Avg price 95Brand share 37Review moat 21Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.73–$45.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****11,225.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$21K**
$21K/yr · 9K searches
According to Flapen's Amazon Singapore niche tracking, ashwagandha is a $21K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashwagandha market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **44%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**12%**
- Now Foods39% - PH PROWISE Healthcare14% - Himalaya13% - Swanson11% - NaturaLife Labs7% - Goli5% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
400300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/ashwagandha/trend)
## **Top ashwagandha search terms**
- **ashwagandha**7K/yr+1.5%6.5% conv. - **ashwagandha ksm 66**1K/yr-47.8%7.8% conv. - **ashwagandha supplements**432/yr-81.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/ashwagandha/search-terms)
## **Top ashwagandha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**Now Foods**$27.26**4.7★652 rev](https://www.amazon.sg/dp/B0DHWGVVT2) [2**NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) for Immune Support 90 Veg Capsules**Now Foods**$16.68**4.5★8,759 rev](https://www.amazon.sg/dp/B0013OQIJY) [3**KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise**PH PROWISE Healthcare**$17.83**4.4★831 rev](https://www.amazon.sg/dp/B0DX6ZT2BJ) [4**Himalaya Organic Ashwagandha 2 Month Supply for Stress Relief USDA Certified Organic Non-GMO Gluten-Free Supplement 100% Ashwagandha powder & extract 670 mg 60 Caplets**Himalaya**$35.42**4.6★8,623 rev](https://www.amazon.sg/dp/B0002BBATC) [5**Swanson Full Spectrum Ashwagandha 450 mg 100 Vegan Caps Halal Promote Relaxation Calm Relax Manage Stress Ease Anxiousness**Swanson**$14.03**4.6★1,422 rev](https://www.amazon.sg/dp/B00068UBYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men* - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - 30 Capsules**THORNE**$29.10**530 rev2w ago](https://www.amazon.sg/dp/B0FFQPKH7Z) [**NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**Now Foods**$27.26**652 rev1y ago](https://www.amazon.sg/dp/B0DHWGVVT2) [**KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise**PH PROWISE Healthcare**$17.83**831 rev1y ago](https://www.amazon.sg/dp/B0DX6ZT2BJ) [**Ashwagandha 1500mg 180 Vegan Tablets | 6 Months Supply | Pure High Strength Ashwagandha Root Extract | Made in UK by Prowise Healthcare**PH PROWISE Healthcare**$30.84**1,196 rev2y ago](https://www.amazon.sg/dp/B0CHFDP8KS) [**Goli Nutrition Ashwagandha Gummies Dietary Supplement Mixed Berry Flavour (For Relax Restore & Unwind) 60S**Goli**$25.55**68 rev5y ago](https://www.amazon.sg/dp/B094YK19X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men* - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - 30 Capsules**THORNE**$29.10**4.6★**▲ 238%**](https://www.amazon.sg/dp/B0FFQPKH7Z) [**NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**Now Foods**$27.26**4.7★**▲ 69%**](https://www.amazon.sg/dp/B0DHWGVVT2) [**Organic Ashwagandha 2 100 mg - 100 Vegan Capsules Pure Organic Ashwagandha Powder and Root Extract - Natural Anxiety Relief Mood Enhancer Immune & Thyroid Support Anti Anxiety**NaturaLife Labs**$45.13**4.5★**▲ 33%**](https://www.amazon.sg/dp/B06ZYHJYD5) [**Organic Ashwagandha with Black Pepper - 180 Capsules - 1950mg Maximum Strength for Stress and Mood Support Sleep Thyroid Energy Hair Pure Root Extract Powder - Vegan Supplements for Men and Women**Nature's Branch**$29.45**4.5★**▲ 17%**](https://www.amazon.sg/dp/B07RCZFWZG) [**Swanson Full Spectrum Ashwagandha 450 mg 100 Vegan Caps Halal Promote Relaxation Calm Relax Manage Stress Ease Anxiousness**Swanson**$14.03**4.6★**▲ 11%**](https://www.amazon.sg/dp/B00068UBYQ)
**~~View all trending →~~**
## **What buyers say about ashwagandha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stress/Anxiety**50%
*“Nice for relaxing”*
**Comfort-Overall**50%
*“Nice for relaxing”*
## **Common questions**
- **Is ashwagandha profitable to sell on Amazon Singapore?**
- The niche generates $21K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the ashwagandha niche?**
- 11 brands and 26 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **When does demand for ashwagandha peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ashwagandha niche?**
- Listings span $9.73–$45.13; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 11,226 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)