[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-air-freshener":3,"research-sidebar-rollups":396},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":80,"demand":84,"seasonality":194,"brandShare":195,"products":208,"feedback":194,"searchTerms":355,"related":365,"lastUpdated":33},"019f97c3-1c48-495f-ba87-292a10a5dad4","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":11,"scrapedAt":33,"brandCount":34,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":40,"pageQuality":15,"unitsSoldMin":41,"unitsSoldAvgMin":15,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":15,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":46},0,9393,1.9715,-0.2486,0.4691,1,4.63,10,5.09,3.22,11.69,16,3000,0.1875,0.0004,"air freshener","air-freshener","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fair-freshener","2026-07-24T06:24:17.36713+00:00",4,3,2,[38,39],"out_of_stock","low_review_barrier",109,2500,100,12725,15270,59,0.2051,{"score":48,"verdict":49,"components":50},29,"skip",[51,54,57,60,63,65,68,73,75,78],{"key":52,"score":15,"weight":53,"raw":15},"marketSize",0.15,{"key":55,"score":56,"weight":53,"raw":18},"growth",13,{"key":58,"score":15,"weight":59,"raw":15},"conversion",0.1,{"key":61,"score":62,"weight":53,"raw":19},"competition",63,{"key":64,"score":15,"weight":59,"raw":20},"brandShare",{"key":66,"score":67,"weight":59,"raw":21},"qualityGap",23,{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",99,0.05,10.13,{"key":74,"score":42,"weight":59,"raw":29},"returns",{"key":76,"score":77,"weight":71,"raw":23},"avgPrice",14,{"key":79,"score":15,"weight":71,"raw":15},"priceRange",{"avgRating":81,"medianPrice":82,"medianReturnRate":15,"nichesTracked":83},4.47,30,1590,{"points":85,"droppedPartialWeek":193},[86,89,92,95,98,101,104,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,153,156,159,162,165,168,171,174,176,179,182,184,187,190],{"week":87,"volume":88},"2025-11-02",204,{"week":90,"volume":91},"2025-11-09",238,{"week":93,"volume":94},"2025-11-16",176,{"week":96,"volume":97},"2025-11-23",257,{"week":99,"volume":100},"2025-11-30",278,{"week":102,"volume":103},"2025-12-07",208,{"week":105,"volume":103},"2025-12-14",{"week":107,"volume":108},"2025-12-21",136,{"week":110,"volume":111},"2025-12-28",117,{"week":113,"volume":114},"2026-01-04",140,{"week":116,"volume":117},"2026-01-11",143,{"week":119,"volume":120},"2026-01-18",221,{"week":122,"volume":123},"2026-01-25",205,{"week":125,"volume":126},"2026-02-01",170,{"week":128,"volume":129},"2026-02-08",175,{"week":131,"volume":132},"2026-02-15",127,{"week":134,"volume":135},"2026-02-22",152,{"week":137,"volume":138},"2026-03-01",161,{"week":140,"volume":141},"2026-03-08",183,{"week":143,"volume":144},"2026-03-15",266,{"week":146,"volume":147},"2026-03-22",236,{"week":149,"volume":150},"2026-03-29",210,{"week":152,"volume":147},"2026-04-05",{"week":154,"volume":155},"2026-04-12",154,{"week":157,"volume":158},"2026-04-19",223,{"week":160,"volume":161},"2026-04-26",185,{"week":163,"volume":164},"2026-05-03",233,{"week":166,"volume":167},"2026-05-10",214,{"week":169,"volume":170},"2026-05-17",186,{"week":172,"volume":173},"2026-05-24",166,{"week":175,"volume":161},"2026-05-31",{"week":177,"volume":178},"2026-06-07",129,{"week":180,"volume":181},"2026-06-14",137,{"week":183,"volume":181},"2026-06-21",{"week":185,"volume":186},"2026-06-28",128,{"week":188,"volume":189},"2026-07-05",69,{"week":191,"volume":192},"2026-07-12",58,false,null,{"top":196,"otherBrandCount":15,"otherClickShare":15},[197,200,203,206],{"brand":198,"clickShare":199},"Glade",0.7995,{"brand":201,"clickShare":202},"Ambi Pur",0.1388,{"brand":204,"clickShare":205},"Downy",0.0309,{"brand":207,"clickShare":205},"Air Wick",[209,220,229,239,248,257,266,274,285,295,304,311,320,330,339,347],{"asin":210,"title":211,"brand":198,"imageUrl":212,"price":213,"rating":214,"reviews":215,"clickShare90":216,"clickShare360":217,"launchDate":218,"amazonUrl":219},"B07143LZ6R","Glade Air Freshener Spray Fresh Lemon 320 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31t2qFi2e0S.jpg",3.53,4.3,6,0.108,0.0765,"2019-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07143LZ6R",{"asin":221,"title":222,"brand":198,"imageUrl":223,"price":224,"rating":225,"reviews":35,"clickShare90":226,"clickShare360":227,"launchDate":218,"amazonUrl":228},"B072BJT7WJ","Glade Aerosol Ocean Escape 320ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xPYV15c5L.jpg",3.56,5,0.1019,0.0867,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB072BJT7WJ",{"asin":230,"title":231,"brand":198,"imageUrl":232,"price":233,"rating":234,"reviews":215,"clickShare90":235,"clickShare360":236,"launchDate":237,"amazonUrl":238},"B08511PXQF","Glade Scented Gel Sakura Sakura 180 grams","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511yCOfA-PL.jpg",3.23,4.8,0.0926,0.1305,"2020-06-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08511PXQF",{"asin":240,"title":241,"brand":198,"imageUrl":242,"price":243,"rating":234,"reviews":244,"clickShare90":245,"clickShare360":246,"launchDate":218,"amazonUrl":247},"B071DWZMZC","Glade Aerosol Wild Lavender 320ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jT+mjqUqL.jpg",3.72,11,0.0895,0.0821,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071DWZMZC",{"asin":249,"title":250,"brand":198,"imageUrl":251,"price":252,"rating":214,"reviews":253,"clickShare90":254,"clickShare360":255,"launchDate":218,"amazonUrl":256},"B00503HK0K","Glade Scented Gel Lavender 180g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4187Ke3CiiL.jpg",3.24,26,0.0772,0.1366,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00503HK0K",{"asin":258,"title":259,"brand":198,"imageUrl":260,"price":261,"rating":214,"reviews":253,"clickShare90":262,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B0087C3OH4","Glade Scented Gel Morning Freshness 180g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yRuoFmyyL.jpg",3.33,0.071,0.0242,"2012-11-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0087C3OH4",{"asin":267,"title":268,"brand":198,"imageUrl":269,"price":24,"rating":214,"reviews":253,"clickShare90":270,"clickShare360":271,"launchDate":272,"amazonUrl":273},"B071HLT36S","Glade Scented Gel Fresh Lemon 180 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fMpExG0AL.jpg",0.0679,0.1147,"2017-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071HLT36S",{"asin":275,"title":276,"brand":201,"imageUrl":277,"price":278,"rating":279,"reviews":280,"clickShare90":281,"clickShare360":282,"launchDate":283,"amazonUrl":284},"B07PW2C281","Ambi Pur Gel Fresh Air Freshener Lemongrass 180g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NGGCOvotL.jpg",3.84,4.5,9,0.0648,0.0564,"2019-06-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07PW2C281",{"asin":286,"title":287,"brand":198,"imageUrl":288,"price":289,"rating":290,"reviews":36,"clickShare90":291,"clickShare360":292,"launchDate":293,"amazonUrl":294},"B099WRYGVV","Glade Automatic Spray Refill Sakura & Waterlily Air Freshener 252ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31aT3u1O33L.jpg",8.1,4.6,0.0556,0.0541,"2021-07-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB099WRYGVV",{"asin":296,"title":297,"brand":198,"imageUrl":298,"price":299,"rating":300,"reviews":301,"clickShare90":291,"clickShare360":302,"launchDate":218,"amazonUrl":303},"B0727XXS33","Glade Automatic Spray Refill Ocean Escape 252 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QRGZnQZ3L.jpg",7.74,4.7,8,0.0448,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0727XXS33",{"asin":305,"title":306,"brand":198,"imageUrl":307,"price":25,"rating":225,"reviews":20,"clickShare90":308,"clickShare360":309,"launchDate":293,"amazonUrl":310},"B099WS68KQ","Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51K6fOvrNwL.jpg",0.0432,0.021,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB099WS68KQ",{"asin":312,"title":313,"brand":198,"imageUrl":314,"price":315,"rating":225,"reviews":20,"clickShare90":316,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0CN1HY7BP","Glade Scented Gel Essences Elite Crisp Green Apple and Peach","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510mlAzckqL.jpg",3.78,0.037,0.0284,"2023-11-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CN1HY7BP",{"asin":321,"title":322,"brand":201,"imageUrl":323,"price":324,"rating":325,"reviews":326,"clickShare90":316,"clickShare360":327,"launchDate":328,"amazonUrl":329},"B081D458HB","Ambi Pur Bathroom Fresh Air Freshener Mild Lavender 6ml (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5193rWchXGL.jpg",7.1,4.9,12,0.0462,"2019-11-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB081D458HB",{"asin":331,"title":332,"brand":201,"imageUrl":333,"price":334,"rating":335,"reviews":336,"clickShare90":316,"clickShare360":337,"launchDate":328,"amazonUrl":338},"B081D5DYVS","Ambi Pur Room Fresh Air Freshener Refreshing Soap 6ml (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HMTMpl5ML.jpg",7.47,4.4,19,0.0429,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB081D5DYVS",{"asin":340,"title":341,"brand":204,"imageUrl":342,"price":343,"rating":290,"reviews":35,"clickShare90":205,"clickShare360":344,"launchDate":345,"amazonUrl":346},"B0BVF7BS9S","Ambi Pur Room Fresh Gel Downy Mystique Premium Parfum 180 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DF9PzuAzL.jpg",4.57,0.0303,"2023-01-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BVF7BS9S",{"asin":348,"title":349,"brand":207,"imageUrl":350,"price":351,"rating":290,"reviews":35,"clickShare90":205,"clickShare360":352,"launchDate":353,"amazonUrl":354},"B07TXVVCLD","Air Wick Natural Oil Scented Gel Fresh Waters 180 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RW1gqrrWL.jpg",3.31,0.0247,"2019-07-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07TXVVCLD",[356,360],{"term":30,"volume":357,"growthQoq":358,"conversionRate":359},6687,-0.2525,0.0649,{"term":361,"volume":362,"growthQoq":363,"conversionRate":364},"glade",2706,-0.239,0.1053,[366,372,377,382,387,391],{"title":367,"href":368,"score":369,"verdict":49,"marketSize":370,"growth90":371},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",47,7737.14,0.0615,{"title":373,"href":374,"score":369,"verdict":49,"marketSize":375,"growth90":376},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":378,"href":379,"score":369,"verdict":49,"marketSize":380,"growth90":381},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":383,"href":384,"score":369,"verdict":49,"marketSize":385,"growth90":386},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":388,"href":389,"score":369,"verdict":49,"marketSize":390,"growth90":344},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,{"title":392,"href":393,"score":369,"verdict":49,"marketSize":394,"growth90":395},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",17093.22,0.4048,[397,404,407,414,420,427,434,441,448,455,462,469,475,482,489,495,501],{"nodeId":398,"label":399,"slug":400,"href":401,"nichesTracked":402,"marketSizeTotal":403},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":405,"marketSizeTotal":406},198,1732647,{"nodeId":408,"label":409,"slug":410,"href":411,"nichesTracked":412,"marketSizeTotal":413},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":415,"label":416,"slug":417,"href":418,"nichesTracked":167,"marketSizeTotal":419},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",1253894,{"nodeId":421,"label":422,"slug":423,"href":424,"nichesTracked":425,"marketSizeTotal":426},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":428,"label":429,"slug":430,"href":431,"nichesTracked":432,"marketSizeTotal":433},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":435,"label":436,"slug":437,"href":438,"nichesTracked":439,"marketSizeTotal":440},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":442,"label":443,"slug":444,"href":445,"nichesTracked":446,"marketSizeTotal":447},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":449,"label":450,"slug":451,"href":452,"nichesTracked":453,"marketSizeTotal":454},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":456,"label":457,"slug":458,"href":459,"nichesTracked":460,"marketSizeTotal":461},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":463,"label":464,"slug":465,"href":466,"nichesTracked":467,"marketSizeTotal":468},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":244,"marketSizeTotal":474},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":476,"label":477,"slug":478,"href":479,"nichesTracked":480,"marketSizeTotal":481},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":225,"marketSizeTotal":494},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":36,"marketSizeTotal":500},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":502,"label":503,"slug":504,"href":505,"nichesTracked":20,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]