---
title: "Air Freshener — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/air-freshener"
last_updated: "2026-08-06T01:15:42.935Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 9K searches/yr · $5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 9K searches/yr · $5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Air Freshener — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **air freshener**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 13Conversion 0Competition 63Returns 100Price range 0Avg price 14Brand share 0Review moat 99Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****10.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.09**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.22–$11.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, air freshener is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **air freshener market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$15K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **19%**
- **Out of stock**
- **20.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 100%
**Open market**
**0%**
- Glade80% - Ambi Pur14% - Downy3% - Air Wick3%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -24.9% search growth over the last 90 days.
250150Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/air-freshener/trend)
## **Top air freshener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glade Air Freshener Spray Fresh Lemon 320 ml**Glade**$3.53**4.3★6 rev](https://www.amazon.sg/dp/B07143LZ6R) [2**Glade Aerosol Ocean Escape 320ml**Glade**$3.56**5.0★3 rev](https://www.amazon.sg/dp/B072BJT7WJ) [3**Glade Scented Gel Sakura Sakura 180 grams**Glade**$3.23**4.8★6 rev](https://www.amazon.sg/dp/B08511PXQF) [4**Glade Aerosol Wild Lavender 320ml**Glade**$3.72**4.8★11 rev](https://www.amazon.sg/dp/B071DWZMZC) [5**Glade Scented Gel Lavender 180g**Glade**$3.24**4.3★26 rev](https://www.amazon.sg/dp/B00503HK0K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade Scented Gel Essences Elite Crisp Green Apple and Peach**Glade**$3.78**1 rev2y ago](https://www.amazon.sg/dp/B0CN1HY7BP) [**Ambi Pur Room Fresh Gel Downy Mystique Premium Parfum 180 g**Downy**$4.57**3 rev3y ago](https://www.amazon.sg/dp/B0BVF7BS9S) [**Glade Automatic Spray Refill Sakura & Waterlily Air Freshener 252ml**Glade**$8.10**2 rev5y ago](https://www.amazon.sg/dp/B099WRYGVV) [**Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml**Glade**$11.69**1 rev5y ago](https://www.amazon.sg/dp/B099WS68KQ) [**Glade Scented Gel Sakura Sakura 180 grams**Glade**$3.23**6 rev6y ago](https://www.amazon.sg/dp/B08511PXQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade Scented Gel Morning Freshness 180g**Glade**$3.33**4.3★**▲ 193%**](https://www.amazon.sg/dp/B0087C3OH4) [**Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml**Glade**$11.69**5.0★**▲ 106%**](https://www.amazon.sg/dp/B099WS68KQ) [**Glade Air Freshener Spray Fresh Lemon 320 ml**Glade**$3.53**4.3★**▲ 41%**](https://www.amazon.sg/dp/B07143LZ6R) [**Glade Scented Gel Essences Elite Crisp Green Apple and Peach**Glade**$3.78**5.0★**▲ 30%**](https://www.amazon.sg/dp/B0CN1HY7BP) [**Air Wick Natural Oil Scented Gel Fresh Waters 180 g**Air Wick**$3.31**4.6★**▲ 25%**](https://www.amazon.sg/dp/B07TXVVCLD)
**~~View all trending →~~**
## **Common questions**
- **Is air freshener profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 16 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the air freshener niche?**
- 4 brands and 2 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the air freshener niche?**
- Listings span $3.22–$11.69; the average listing price is $5.09 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.
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