---
title: "Yogurt — $18K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/yogurt"
last_updated: "2026-08-06T00:43:45.271Z"
locale: en
meta:
description: "Niche score 38/100 · $18K/yr market · 198K searches/yr · $6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $18K/yr market · 198K searches/yr · $6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yogurt — $18K/yr Amazon SG Niche (2026) - Flapen"
---
# **yogurt**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 17Competition 67Returns 100Price range 18Avg price 19Brand share 33Review moat 99Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****13.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.35–$18.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 198K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, yogurt is a $18K/yr Amazon Singapore market (198K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yogurt market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$348K–$417K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **29.8%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**11%**
- Farmers Union39% - Chobani23% - Pauls14% - Evia6% - MARIGOLD4% - Tamar Valley3% - Open — no brand owns it (7 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -9.9% search growth over the last 90 days.
8K6KHoliday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/yogurt/trend)
## **Top yogurt search terms**
- **yogurt**81K/yr-6.2%5.5% conv. - **greek yogurt**42K/yr-23.8%6.9% conv. - **yoghurt**46K/yr-10.5%5.4% conv. - **greek yoghurt**25K/yr+35.5%8.8% conv. - **yoghurt greek**4K/yr-81.3%6.3% conv. [**All search terms **](https://flapen.com/research/sg/grocery/yogurt/search-terms)
## **Top yogurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$92410%$2K15%$3K20%$4K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farmers Union Natural Greek Style Yoghurt 1kg - Chilled**Farmers Union**$7.84**4.7★87 rev](https://www.amazon.sg/dp/B0727QL325) [2**Farmers Union Greek Yoghurt High in Protein 0.5% Fat 500g - Chilled**Farmers Union**$5.50**4.4★19 rev](https://www.amazon.sg/dp/B07BZXDHP7) [3**Chobani Greek Yogurt Natural Light Plain 907g**Chobani**$13.49**4.3★26 rev](https://www.amazon.sg/dp/B06XT3G76C) [4**Pauls Natural Set Yoghurt 470g - Chilled**Pauls**$3.75**4.4★46 rev](https://www.amazon.sg/dp/B07YV124XC) [5**Chobani Greek Yogurt Natural Whole Milk 907g**Chobani**$12.83**4.8★13 rev](https://www.amazon.sg/dp/B06XT46FDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brownes Dairy The Greek Unsweetened Natural Yoghurt 1kg - Chilled**Brownes Dairy**$8.61**3 rev8mo ago](https://www.amazon.sg/dp/B0FY3KTP7F) [**Farmers Union Greek Style All Natural High Protein Yogurt 900g**Farmers Union**$9.21**2 rev9mo ago](https://www.amazon.sg/dp/B0FWC39C3D) [**Marigold Natural Greek Style Yoghurt 1kg**MARIGOLD**$6.95**1 rev11mo ago](https://www.amazon.sg/dp/B006YYTABQ) [**Tamar Valley Greek Style Natural Fat Free Yoghurt 1kg**Tamar Valley**$11.76**1 rev11mo ago](https://www.amazon.sg/dp/B0FLW3JBS7) [**Chobani FIT Greek Yogurt Vanilla 160G**Chobani**$3.88**4 rev2y ago](https://www.amazon.sg/dp/B0D7CN82WF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Annies All Natural Greek Yoghurt - Plain 1kg (1 pot)**Annie's All Natural**$18.02**0.0★**▲ 167%**](https://www.amazon.sg/dp/B0C3V2YN9J) [**Marigold Natural Greek Style Yoghurt 1kg**MARIGOLD**$6.95**3.0★**▲ 162%**](https://www.amazon.sg/dp/B006YYTABQ) [**Fage Total 0% Fat Natural Greek Yogurt 150g**Fage**$5.46**5.0★**▲ 121%**](https://www.amazon.sg/dp/B09RX3RFMQ) [**Farmers Union Greek Style All Natural High Protein Yogurt 900g**Farmers Union**$9.21**5.0★**▲ 121%**](https://www.amazon.sg/dp/B0FWC39C3D) [**Tamar Valley Greek Style Natural Fat Free Yoghurt 1kg**Tamar Valley**$11.76**4.0★**▲ 103%**](https://www.amazon.sg/dp/B0FLW3JBS7)
**~~View all trending →~~**
## **What buyers say about yogurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**75%
*“high protein and delicious”*
**Ease Of Use**8%
*“3. easy to consume n mix with cereals / fruits / dates / nuts”*
**Flavor**8%
*“superb alternative to non-flavoured greek yoghurt”*
### **What buyers complain about **
**Value For Money**33%
*“Amazon Makes Items OVERPRICED”*
**Flavor**17%
*“Flavor Not the Best, But Fine”*
**Taste-Overall**17%
*“the taste compared to other brands doesn't seem as nice”*
**Texture/Consistency-Overall**11%
*“1. texture more like yoghurt”*
## **Common questions**
- **Is yogurt profitable to sell on Amazon Singapore?**
- The niche generates $18K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yogurt niche?**
- 13 brands and 4 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in yogurt?**
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the yogurt niche?**
- Listings span $1.35–$18.02; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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