---
title: "Wrap — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/wrap"
last_updated: "2026-08-08T07:45:30.228Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 24K searches/yr · $7.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 24K searches/yr · $7.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrap — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **wrap**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 4Conversion 0Competition 40Returns 100Price range 61Avg price 22Brand share 11Review moat 67Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****823.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.46–$32.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-42.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 24K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, wrap is a $0/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrap market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$62K–$78K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **27%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**3%**
- Mission Foods66% - Santa Maria13% - Quix7% - La Banderita6% - Gardenia2% - Gymreapers2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -42.7% search growth over the last 90 days.
700500Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/wrap/trend)
## **Top wrap search terms**
- **wrap**10K/yr-43.0%18.7% conv. - **tortilla**7K/yr-40.6%14.3% conv. - **wraps**5K/yr-51.4%37.1% conv. - **tortilla wrap**2K/yr-9.2%13.9% conv. [**All search terms **](https://flapen.com/research/sg/grocery/wrap/search-terms)
## **Top wrap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mission Tortilla Wrap Wholegrain 20cm 360g 8 Wraps (packaging may vary)**Mission Foods**$4.66**4.4★36 rev](https://www.amazon.sg/dp/B014GWK7OQ) [2**Mission Tortilla Wrap Plain 8 Inches (Pack of 8) 360 g**Mission Foods**$4.92**4.5★19 rev](https://www.amazon.sg/dp/B06XT7GB92) [3**Mission Tortilla 8 - Protein Wholemeal Wraps**Mission Foods**$5.36**3.7★6 rev](https://www.amazon.sg/dp/B0CMZY8ZJJ) [4**Santa Maria Original Medium Whole Wheat Tortilla Wrap (8 Pieces) 320g**Santa Maria**$4.74**5.0★4 rev](https://www.amazon.sg/dp/B08CHL39QB) [5**Mission Mission Tortilla 8 Reduced Carb 270g**Mission Foods**$5.06**4.4★18 rev](https://www.amazon.sg/dp/B07TPX96KD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gymreapers Weightlifting Wrist Wraps (IPF Approved) 18 Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition Strength Training Bodybuilding (Black**Gymreapers**$32.92**14,067 rev10mo ago](https://www.amazon.sg/dp/B0FS8VFNJ1) [**Santa Maria Super Soft Medium Tortilla Wrap Corn & Wheat (8 pieces per pack) 336g**Santa Maria**$4.92**3 rev1y ago](https://www.amazon.sg/dp/B083QHZ31R) [**Everiday Original Gluten Free Almond Flour Wraps (5pcs) (Guten Free Vegan No Seed Oils No Added Sugar Grain Free Tortilla Plain)**Everiday**$11.08**2 rev2y ago](https://www.amazon.sg/dp/B0CVL49GHL) [**Mission Tortilla 8 - Protein Wholemeal Wraps**Mission Foods**$5.36**6 rev2y ago](https://www.amazon.sg/dp/B0CMZY8ZJJ) [**Mission Tortilla 8 - Salt Reduced Wholemeal Wraps**Mission Foods**$5.16**3 rev2y ago](https://www.amazon.sg/dp/B0CMZZJD7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gymreapers Weightlifting Wrist Wraps (IPF Approved) 18 Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition Strength Training Bodybuilding (Black**Gymreapers**$32.92**4.7★**▲ 368%**](https://www.amazon.sg/dp/B0FS8VFNJ1) [**Ole Mexican Foods La Banderita Flour Tortillas - Soft Taco (10 per pack)**La Banderita**$15.49**4.7★**▲ 123%**](https://www.amazon.sg/dp/B01K8T77GW) [**Santa Maria Super Soft Medium Tortilla Wrap Corn & Wheat (8 pieces per pack) 336g**Santa Maria**$4.92**5.0★**▲ 87%**](https://www.amazon.sg/dp/B083QHZ31R) [**Santa Maria Original Medium Whole Wheat Tortilla Wrap (8 Pieces) 320g**Santa Maria**$4.74**5.0★**▲ 85%**](https://www.amazon.sg/dp/B08CHL39QB) [**La Banderita Street Taco Taqueria Style - Ricas 360g**La Banderita**$12.26**4.4★**▲ 81%**](https://www.amazon.sg/dp/B08XPQ414K)
**~~View all trending →~~**
## **What buyers say about wrap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**50%
*“Amazing Gluten Free Wrap”*
**Taste-Overall**50%
*“Tastes great, not bready, and it remains flexible despite heating for a few minutes”*
## **Common questions**
- **Is wrap profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (28/100).
- **How competitive is the wrap niche?**
- 8 brands and 6 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the wrap niche?**
- Listings span $3.46–$32.92; the average listing price is $7.75 (sweet spot $15–$100). The average incumbent carries 824 reviews — the moat a new listing must climb.
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