---
title: "Wine — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/wine"
last_updated: "2026-08-08T04:35:12.294Z"
locale: en
meta:
description: "Niche score 58/100 · $0/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $0/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wine — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **wine**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 0Growth 58Conversion 0Competition 86Returns 100Price range 31Avg price 95Brand share 81Review moat 98Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****39.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$34.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$14.16–$292.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 99K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, wine is a $0/yr Amazon Singapore market (99K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$431K–$518K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **18%**
- **Out of stock**
- **32.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**40%**
- 19 Crimes13% - Penfolds12% - Matua11% - Wolf Blass9% - Pepperjack9% - Upside Down6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +32.3% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/wine/trend)
## **Top wine search terms**
- **wine**49K/yr+71.5%1.9% conv. - **red wine**35K/yr+1.6%3.7% conv. - **white wine**15K/yr+2.1%7.3% conv. [**All search terms **](https://flapen.com/research/sg/grocery/wine/search-terms)
## **Top wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matua | Marlborough | Sauvignon Blanc | 750ml | New Zealand | White Wine | Perfect with Fresh Fish or a Cheese Platter**Matua**$19.09**4.1★14 rev](https://www.amazon.sg/dp/B003OW2KK4) [2**Penfolds Koonunga Hill Cabernet Sauvignon Wine 750ML**Penfolds**$20.55**4.2★38 rev](https://www.amazon.sg/dp/B00AF79J50) [3**Upside Down | Sauvignon Blanc | 750ml | Australia | White Wine | Perfect with Red Meat**Upside Down**$14.16**3.2★8 rev](https://www.amazon.sg/dp/B079MSMS6M) [4**19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken**19 Crimes**$16.33**4.3★10 rev](https://www.amazon.sg/dp/B085WSJWS3) [5**Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat**Pepperjack**$23.43**3.9★18 rev](https://www.amazon.sg/dp/B08PLZ18Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Misty Cove Estate Marlborough Sauvignon Blanc White Wine 750ml**Misty Cove Wines**$17.84**3 rev4y ago](https://www.amazon.sg/dp/B00G9YUIPI) [**Pepperjack | Barossa | Cabernet Sauvignon | 750ml | Australia | Red Wine | Perfect with Grilled Rib-eye**Pepperjack**$25.37**2 rev4y ago](https://www.amazon.sg/dp/B09DX6KRBW) [**Squealing Pig Pinot Noir Rose 750ml**Squealing Pig**$24.36**3 rev4y ago](https://www.amazon.sg/dp/B09HMVWKJB) [**19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken**19 Crimes**$16.33**10 rev4y ago](https://www.amazon.sg/dp/B085WSJWS3) [**Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat**Pepperjack**$23.43**18 rev6y ago](https://www.amazon.sg/dp/B08PLZ18Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Matua | Rosé | 750ml | New Zealand | Rosé Wine | Perfect with Pan-Seared Fish and Mango Salad**Matua**$19.03**3.3★**▲ 138%**](https://www.amazon.sg/dp/B07NZ4TNWN) [**Coldstream Hills | Yarra Valley Range | Chardonnay| 750ml | COO | White Wine | Perfect with Chicken**Coldstream Hills**$25.76**0.0★**▲ 123%**](https://www.amazon.sg/dp/B001M2C4ZE) [**Pepperjack | Malbec | 750ml | Argentina | Red Wine | Perfect with Red Meat**Pepperjack**$23.43**3.9★**▲ 119%**](https://www.amazon.sg/dp/B08PLZ18Q6) [**Squealing Pig Pinot Noir Rose 750ml**Squealing Pig**$24.36**4.3★**▲ 115%**](https://www.amazon.sg/dp/B09HMVWKJB) [**19 Crimes | Pinot Noir | 750ml | Australia | Red Wine | Perfect with Chicken**19 Crimes**$16.33**4.3★**▲ 89%**](https://www.amazon.sg/dp/B085WSJWS3)
**~~View all trending →~~**
## **Common questions**
- **Is wine profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 61 tracked products. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the wine niche?**
- 30 brands and 10 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- **What does it cost to enter the wine niche?**
- Listings span $14.16–$292.60; the average listing price is $34.50 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 57 [**coffee beans**](https://flapen.com/research/sg/grocery/coffee-beans)$57K/yr+30.7%**Worth a look**- 54 [**frozen**](https://flapen.com/research/sg/grocery/frozen)$12K/yr+84.5%**Worth a look**- 54 [**beef**](https://flapen.com/research/sg/grocery/beef)$4K/yr+6.3%**Worth a look**- 53 [**matcha**](https://flapen.com/research/sg/grocery/matcha)$6K/yr+39.6%**Worth a look**- 52 [**steak**](https://flapen.com/research/sg/grocery/steak)$5K/yr-19.2%**Worth a look**- 52 [**gin**](https://flapen.com/research/sg/grocery/gin)$16K/yr+25.5%**Worth a look**[**All Grocery niches **](https://flapen.com/research/sg/grocery)