---
title: "Whole Wheat Flour — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/whole-wheat-flour"
last_updated: "2026-08-08T13:38:05.734Z"
locale: en
meta:
description: "Niche score 24/100 · $1K/yr market · 5K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $1K/yr market · 5K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whole Wheat Flour — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **whole wheat flour**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 30Competition 10Returns 100Price range 0Avg price 32Brand share 0Review moat 84Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****320**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$1K**
$1K/yr · 5K searches
**Growth**
**Bad****-51.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.66–$13.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, whole wheat flour is a $1K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whole wheat flour market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$10K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **50%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Bob's Red Mill44% - Foodsterr17% - Aashirvaad13% - Prima13% - Prima Taste12% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -51.0% search growth over the last 90 days.
150100Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/whole-wheat-flour/trend)
## **Top whole wheat flour search terms**
- **whole wheat flour**3K/yr-52.0%8.1% conv. - **wheat flour**1K/yr-49.4%4.2% conv. - **wholemeal flour**513/yr-50.0%9.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/whole-wheat-flour/search-terms)
## **Top whole wheat flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11220%$22430%$33640%$4481101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bobs Red Mill Whole Wheat Flour 2.27Kg**Bob's Red Mill**$9.10**4.6★456 rev](https://www.amazon.sg/dp/B000VK5VI0) [2**Foodsterr Organic Whole Wheat Flour 800g**Foodsterr**$10.23**4.6★4 rev](https://www.amazon.sg/dp/B079L97HFC) [3**Ashirvaad Whole Wheat Flour (Atta) 5kg**Aashirvaad**$13.76**4.5★514 rev](https://www.amazon.sg/dp/B00M8DLLXW) [4**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**4.8★9 rev](https://www.amazon.sg/dp/B0BL7SQZSR) [5**Prima Superfine Wholegrain Flour 500g**Prima Taste**$3.66**4.0★1 rev](https://www.amazon.sg/dp/B075GWBBFZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**9 rev3y ago](https://www.amazon.sg/dp/B0BL7SQZSR) [**Ashirvaad Whole Wheat Flour (Atta) 5kg**Aashirvaad**$13.76**514 rev5y ago](https://www.amazon.sg/dp/B00M8DLLXW) [**Foodsterr Organic Whole Wheat Flour 800g**Foodsterr**$10.23**4 rev7y ago](https://www.amazon.sg/dp/B079L97HFC) [**Prima Superfine Wholegrain Flour 500g**Prima Taste**$3.66**1 rev7y ago](https://www.amazon.sg/dp/B075GWBBFZ) [**Bobs Red Mill Organic Whole Wheat Flour 2.27kg**Bob's Red Mill**$13.53**936 rev12y ago](https://www.amazon.sg/dp/B000YFB5NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**4.8★**▲ 29%**](https://www.amazon.sg/dp/B0BL7SQZSR) [**Foodsterr Organic Whole Wheat Flour 800g**Foodsterr**$10.23**4.6★**▲ 12%**](https://www.amazon.sg/dp/B079L97HFC) [**Bobs Red Mill Whole Wheat Flour 2.27Kg**Bob's Red Mill**$9.10**4.6★**— 3%**](https://www.amazon.sg/dp/B000VK5VI0) [**Prima Superfine Wholegrain Flour 500g**Prima Taste**$3.66**4.0★**— 0%**](https://www.amazon.sg/dp/B075GWBBFZ) [**Bobs Red Mill Organic Whole Wheat Flour 2.27kg**Bob's Red Mill**$13.53**4.6★**— 10%**](https://www.amazon.sg/dp/B000YFB5NC)
**~~View all trending →~~**
## **Common questions**
- **Is whole wheat flour profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 6 tracked products. 90-day search growth is -51.0%. Flapen's verdict: Skip it (24/100).
- **How competitive is the whole wheat flour niche?**
- 5 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the whole wheat flour niche?**
- Listings span $3.66–$13.76; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.
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