---
title: "Trend — white wine - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/white-wine/trend"
last_updated: "2026-08-05T23:47:03.182Z"
locale: en
meta:
  description: "Niche score 52/100 · $0/yr market · 19K searches/yr · $21.53 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $0/yr market · 19K searches/yr · $21.53 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white wine - Flapen"
---

# **white wine**

**Worth a look**

Shows low returns (0.0%), but a small market ($0/yr) keeps it on the watch list.

Market size 0Growth 31Conversion 0Competition 51Returns 100Price range 85Avg price 91Brand share 78Review moat 99Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****22.31**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$21.53**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.77–$50.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$0**

$0/yr · 19K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Trend