---
title: "White Wine — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/white-wine"
last_updated: "2026-08-08T04:40:58.902Z"
locale: en
meta:
description: "Niche score 52/100 · $0/yr market · 19K searches/yr · $21.53 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $0/yr market · 19K searches/yr · $21.53 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Wine — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **white wine**
**Worth a look**
Shows low returns (0.0%), but a small market ($0/yr) keeps it on the watch list.
Market size 0Growth 31Conversion 0Competition 51Returns 100Price range 85Avg price 91Brand share 78Review moat 99Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****22.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.77–$50.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 19K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, white wine is a $0/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white wine market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$129K–$172K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **19%**
- **Out of stock**
- **28.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**37%**
- Matua17% - Upside Down13% - Misty Cove Wines12% - Concha y Toro8% - Wolf Blass7% - Oyster Bay7%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +4.5% search growth over the last 90 days.
600400Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/white-wine/trend)
## **Top white wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matua | Marlborough | Sauvignon Blanc | 750ml | New Zealand | White Wine | Perfect with Fresh Fish or a Cheese Platter**Matua**$19.09**4.1★14 rev](https://www.amazon.sg/dp/B003OW2KK4) [2**Upside Down | Sauvignon Blanc | 750ml | Australia | White Wine | Perfect with Red Meat**Upside Down**$14.16**3.2★8 rev](https://www.amazon.sg/dp/B079MSMS6M) [3**Misty Cove Estate Marlborough Sauvignon Blanc White Wine 750ml**Misty Cove Wines**$17.84**4.6★3 rev](https://www.amazon.sg/dp/B00G9YUIPI) [4**Oyster Bay Marlborough New Zealand Sauvignon Blanc White Wine 750ml**Oyster Bay**$24.88**4.3★104 rev](https://www.amazon.sg/dp/B071S81JFF) [5**FRONTERA Sauvignon Blanc White Wine 750 ml**Concha y Toro**$16.24**4.4★9 rev](https://www.amazon.sg/dp/B0062U1YJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wynns | Coonawarra | Australia | Riesling | White Wine Perfect with Thai Curry**Wynns**$17.27**0 rev1y ago](https://www.amazon.sg/dp/B0FCY5K4TW) [**HOOKD Marlborough Sauvignon Blanc White Wine 750ml pack of 1**HOOK'D**$25.60**1 rev3y ago](https://www.amazon.sg/dp/B0BHF21W56) [**The Loose Moose Marlborough Sauvignon Blanc White Wine 750ml**The Loose Moose**$18.98**4 rev3y ago](https://www.amazon.sg/dp/B0BHF2BMMC) [**Greedy Bird Australian Moscato White Wine 750ml**Greedy Bird**$16.04**1 rev3y ago](https://www.amazon.sg/dp/B0BHDZ8BKF) [**Chateau Gramboy White Wine - AOC Bergerac - Sauvignon Blanc 750ml**Chateau Gramboy**$26.90**0 rev3y ago](https://www.amazon.sg/dp/B0BV32NY5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wynns | Coonawarra | Australia | Riesling | White Wine Perfect with Thai Curry**Wynns**$17.27**0.0★**▲ 272%**](https://www.amazon.sg/dp/B0FCY5K4TW) [**Chateau Gramboy White Wine - AOC Bergerac - Sauvignon Blanc 750ml**Chateau Gramboy**$26.90**0.0★**▲ 264%**](https://www.amazon.sg/dp/B0BV32NY5L) [**Wither Hills Marlbourough Early Light Sauvignon Blanc White wine 750ml**Wither Hills**$14.63**0.0★**▲ 236%**](https://www.amazon.sg/dp/B07ZQ7N455) [**Penfolds Koonunga Hill Cabernet Sauvignon Wine 750ML**Penfolds**$20.55**4.2★**▲ 188%**](https://www.amazon.sg/dp/B00AF79J50) [**Rawsons Retreat Chardonnay White Wine 75Cl**Rawson's**$18.50**0.0★**▲ 130%**](https://www.amazon.sg/dp/B00IMASM4Q)
**~~View all trending →~~**
## **Common questions**
- **Is white wine profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 26 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the white wine niche?**
- 24 brands and 10 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- **What does it cost to enter the white wine niche?**
- Listings span $9.77–$50.40; the average listing price is $21.53 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.
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