---
title: "Whisky — $24K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/whisky"
last_updated: "2026-08-08T04:35:47.471Z"
locale: en
meta:
description: "Niche score 49/100 · $24K/yr market · 40K searches/yr · $72.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $24K/yr market · 40K searches/yr · $72.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whisky — $24K/yr Amazon SG Niche (2026) - Flapen"
---
# **whisky**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 54Conversion 10Competition 71Returns 100Price range 39Avg price 85Brand share 82Review moat 31Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$72.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$39.55–$193.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,410.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 40K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, whisky is a $24K/yr Amazon Singapore market (40K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whisky market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$146K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **14%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **113 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**43%**
- The Glenlivet16% - The Macallan14% - Glenfiddich8% - Nikka Whisky8% - JOHNNIE WALKER6% - Jameson5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +26.1% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/whisky/trend)
## **Top whisky products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9598%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml**The Glenlivet**$70.14**4.9★200 rev](https://www.amazon.sg/dp/B005J6LOIC) [2**The Macallan Sherry Oak 12 Years Old Single Malt Scotch Whisky 700 ml**The Macallan**$129.16**4.6★2,893 rev](https://www.amazon.sg/dp/B001TZ3ZN4) [3**Nikka From the Barrel Japanese Blended Whisky 500 ml**Nikka Whisky**$63.41**4.7★7,204 rev](https://www.amazon.sg/dp/B001TZASVQ) [4**Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml**Glenfiddich**$72.58**4.8★7,204 rev](https://www.amazon.sg/dp/B00871CV56) [5**The Macallan Double Cask 12 Years Old Single Malt Whisky 700ml**The Macallan**$120.02**4.7★4,565 rev](https://www.amazon.sg/dp/B01LW0GC0R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml**Aberlour**$72.63**666 rev3y ago](https://www.amazon.sg/dp/B07BQPPFXY) [**Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved**Kiyosuzakura**$41.41**0 rev3y ago](https://www.amazon.sg/dp/B07XBZXXXS) [**Grants Triple Wood Blended Scotch Whisky 700ml**Grant's**$42.95**16 rev6y ago](https://www.amazon.sg/dp/B006OAT4N4) [**Dewars White Label Blended Scotch Whisky 75cl / 750ml 40% ABV Double Aged in Fine Oak Casks For Extra Smoothness Notes of Citrus Pear & Honey**Dewar's(デュワーズ)**$44.15**86 rev6y ago](https://www.amazon.sg/dp/B082Y9Z41W) [**Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml**Glenfiddich**$72.58**7,204 rev6y ago](https://www.amazon.sg/dp/B00871CV56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved**Kiyosuzakura**$41.41**0.0★**▲ 316%**](https://www.amazon.sg/dp/B07XBZXXXS) [**Ardbeg Ardbeg 10 Years Old Whisky 46% 700ml**Ardbeg**$98.20**4.8★**▲ 154%**](https://www.amazon.sg/dp/B072J8H5SP) [**The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml**The Glenlivet**$70.14**4.9★**▲ 116%**](https://www.amazon.sg/dp/B005J6LOIC) [**Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml**Aberlour**$72.63**4.8★**▲ 103%**](https://www.amazon.sg/dp/B07BQPPFXY) [**Cragganmore 12 Year Old Single Malt 700ml**Cragganmore**$78.42**4.6★**▲ 93%**](https://www.amazon.sg/dp/B0049O2GAA)
**~~View all trending →~~**
## **Common questions**
- **Is whisky profitable to sell on Amazon Singapore?**
- The niche generates $24K/yr across 29 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the whisky niche?**
- 25 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- **What does it cost to enter the whisky niche?**
- Listings span $39.55–$193.84; the average listing price is $72.79 (sweet spot $15–$100). The average incumbent carries 3,410 reviews — the moat a new listing must climb.
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