---
title: "Water — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/water"
last_updated: "2026-08-06T11:31:16.312Z"
locale: en
meta:
description: "Niche score 36/100 · $6K/yr market · 127K searches/yr · $9.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $6K/yr market · 127K searches/yr · $9.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Water — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **water**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 63Conversion 6Competition 12Returns 100Price range 50Avg price 32Brand share 0Review moat 94Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****117.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+40.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.57–$23.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.82**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 127K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, water is a $6K/yr Amazon Singapore market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **water market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$295K–$393K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **44%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Dasani77% - Ice Mountain14% - Volvic4% - Samdasoo3% - POLAR3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +40.6% search growth over the last 90 days.
6K4KSpike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/water/trend)
## **Top water search terms**
- **water**79K/yr+49.5%5.6% conv. - **mineral water**26K/yr+22.4%3.4% conv. - **drinking water**7K/yr+100.4%4.7% conv. - **dasani**8K/yr+32.3%7.8% conv. - **bottled water**4K/yr-11.6%4.6% conv. - **dasani mineral water 24 x 600ml**3K/yr-9.7%9.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/water/search-terms)
## **Top water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56020%$1K30%$2K40%$2K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dasani Drinking Water 12 x 1.5l**Dasani**$6.71**4.6★167 rev](https://www.amazon.sg/dp/B006GWBBJK) [2**Dasani Drinking Water 24 x 600ml**Dasani**$6.57**4.6★106 rev](https://www.amazon.sg/dp/B006GWBHY4) [3**Dasani Mineral Water Case 12 x 1.5l**Dasani**$6.98**4.4★56 rev](https://www.amazon.sg/dp/B07XS9CZ6X) [4**Ice Mountain Pure Drinking Water 1.5L (Pack of 12)**Ice Mountain**$7.06**4.5★141 rev](https://www.amazon.sg/dp/B0722CF6GJ) [5**Dasani Mineral Water Case 24 x 600ml**Dasani**$7.45**4.4★31 rev](https://www.amazon.sg/dp/B07XLD3W2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dasani Mineral Water Case 12 x 1.5l**Dasani**$6.98**56 rev6y ago](https://www.amazon.sg/dp/B07XS9CZ6X) [**Dasani Mineral Water Case 24 x 600ml**Dasani**$7.45**31 rev6y ago](https://www.amazon.sg/dp/B07XLD3W2C) [**Dasani Drinking Water 12 x 1.5l**Dasani**$6.71**167 rev7y ago](https://www.amazon.sg/dp/B006GWBBJK) [**Dasani Drinking Water 24 x 600ml**Dasani**$6.57**106 rev7y ago](https://www.amazon.sg/dp/B006GWBHY4) [**Ice Mountain Pure Drinking Water 1.5L (Pack of 12)**Ice Mountain**$7.06**141 rev7y ago](https://www.amazon.sg/dp/B0722CF6GJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dasani Mineral Water Case 12 x 1.5l**Dasani**$6.98**4.4★**▲ 22%**](https://www.amazon.sg/dp/B07XS9CZ6X) [**Dasani Mineral Water Case 24 x 600ml**Dasani**$7.45**4.4★**▲ 17%**](https://www.amazon.sg/dp/B07XLD3W2C) [**Dasani Drinking Water 12 x 1.5l**Dasani**$6.71**4.6★**— 7%**](https://www.amazon.sg/dp/B006GWBBJK) [**Dasani Drinking Water 24 x 600ml**Dasani**$6.57**4.6★**— 5%**](https://www.amazon.sg/dp/B006GWBHY4) [**Ice Mountain Pure Drinking Water 24 x 600ml**Ice Mountain**$7.92**4.4★**— 5%**](https://www.amazon.sg/dp/B0718SG3Q7)
**~~View all trending →~~**
## **What buyers say about water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“taste is ok only”*
## **Common questions**
- **Is water profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 9 tracked products. 90-day search growth is +40.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the water niche?**
- 5 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the water niche?**
- Listings span $6.57–$23.27; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.
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