---
title: "Unsalted Butter — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/unsalted-butter"
last_updated: "2026-08-08T06:04:51.887Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 8K searches/yr · $5.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 8K searches/yr · $5.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unsalted Butter — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **unsalted butter**
**Skip it**
Prices mostly outside the sweet spot ($4.40–$8.47) — this niche doesn't clear our bar today.
Market size 2Growth 1Conversion 98Competition 21Returns 100Price range 0Avg price 15Brand share 50Review moat 99Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****12.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.57**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$7K**
$7K/yr · 8K searches
**Growth**
**Bad****-47.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.40–$8.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, unsalted butter is a $7K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unsalted butter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$22K–$28K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**4**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**16%**
- SCS30% - ANCHOR15% - kerrygold13% - Emborg11% - Lurpak8% - Paysan Breton7% - Open — no brand owns it (5 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -47.2% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/unsalted-butter/trend)
## **Top unsalted butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$71620%$1K30%$2K40%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCS Unsalted Butter 227g**SCS**$4.59**4.2★23 rev](https://www.amazon.sg/dp/B006SMDJX4) [2**Anchor Unsalted Butter 227g - Chilled**ANCHOR**$5.21**4.6★25 rev](https://www.amazon.sg/dp/B0718ZLP7M) [3**Kerrygold Butter Unsalted 227g - Chilled**kerrygold**$6.03**4.9★17 rev](https://www.amazon.sg/dp/B006K475XU) [4**Emborg Unsalted Butter 200g - Chilled**Emborg**$4.83**4.8★7 rev](https://www.amazon.sg/dp/B07CN7HPVB) [5**Paysan Breton Unsalted Butter 25g - Chilled**Paysan Breton**$5.65**4.6★14 rev](https://www.amazon.sg/dp/B08FBSJLJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redman Butter Unsalted Lactic 250g - Chilled**RedMan**$4.82**23 rev1y ago](https://www.amazon.sg/dp/B07V4M78HT) [**President Butter Block Unsalted 200g - Chilled**Président**$6.00**10 rev4y ago](https://www.amazon.sg/dp/B0017Y3LUO) [**Paysan Breton Unsalted Butter 25g - Chilled**Paysan Breton**$5.65**14 rev5y ago](https://www.amazon.sg/dp/B08FBSJLJV) [**Emborg Unsalted Butter 200g - Chilled**Emborg**$4.83**7 rev5y ago](https://www.amazon.sg/dp/B07CN7HPVB) [**LURPAK Butter Unsalted 200g - Chilled**Lurpak**$6.05**9 rev6y ago](https://www.amazon.sg/dp/B07GTNK5VR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCS Unsalted Portion Butter 10g (Pack of 12) - Chilled (Packaging may vary)**SCS**$4.35**4.8★**▲ 39%**](https://www.amazon.sg/dp/B006JTXCRE) [**Savencia Elle&Vire G. Butter Unsalted 200 g- Chilled**Savencia**$5.50**4.7★**▲ 24%**](https://www.amazon.sg/dp/B01KTAEUC4) [**Anchor Unsalted Butter 227g - Chilled**ANCHOR**$5.21**4.6★**▲ 12%**](https://www.amazon.sg/dp/B0718ZLP7M) [**LURPAK Spreadable Butter Unsalted 250g - Chilled**Lurpak**$8.47**4.6★**▲ 12%**](https://www.amazon.sg/dp/B07GTNKMB7) [**Paysan Breton Unsalted Butter 25g - Chilled**Paysan Breton**$5.65**4.6★**— 9%**](https://www.amazon.sg/dp/B08FBSJLJV)
**~~View all trending →~~**
## **What buyers say about unsalted butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Superb tasting”*
## **Common questions**
- **Is unsalted butter profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 12 tracked products. 90-day search growth is -47.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the unsalted butter niche?**
- 11 brands and 4 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- **What does it cost to enter the unsalted butter niche?**
- Listings span $4.40–$8.47; the average listing price is $5.57 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.
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