---
title: "Udon — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/udon"
last_updated: "2026-08-08T08:42:27.614Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 10K searches/yr · $6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 10K searches/yr · $6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Udon — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **udon**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 13Conversion 0Competition 19Returns 100Price range 0Avg price 18Brand share 44Review moat 78Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****448.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$6.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$2.79–$11.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, udon is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **udon market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$13K–$16K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **17%**
- **Out of stock**
- **51.3%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- FORTUNE26% - CJ Chef's Solution21% - シマダヤ14% - Hime10% - Miyatake8% - Hakubaku6% - Open — no brand owns it (5 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -24.4% search growth over the last 90 days.
300200Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/udon/trend)
## **Top udon search terms**
- **udon**9K/yr-23.7%8.2% conv. - **frozen udon**593/yr+9.3%6.8% conv. - **udon noodles**571/yr-59.2%11.9% conv. [**All search terms **](https://flapen.com/research/sg/grocery/udon/search-terms)
## **Top udon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FORTUNE Udon Noodles 200g (Pack of 3)**FORTUNE**$2.79**4.6★17 rev](https://www.amazon.sg/dp/B0716PJNDQ) [2**CJ Chefs Solution Sanuki Udon- Frozen 1.15 Kg**CJ Chef's Solution**$3.76**4.1★11 rev](https://www.amazon.sg/dp/B07NLLVTS3) [3**Kirei Shimadaya Inaniwa Udon Noodles 5 Pieces - Frozen**シマダヤ**$11.27**5.0★2 rev](https://www.amazon.sg/dp/B01LYDZIPB) [4**Hime Udon Noodle 800g**Hime**$6.35**4.6★3,348 rev](https://www.amazon.sg/dp/B007W0D0HQ) [5**Hakubaku Organic Udon 270 g**Hakubaku**$3.93**4.6★1,972 rev](https://www.amazon.sg/dp/B002HQP0F0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kirei Daisho Reito Premium Frozen Udon (Pkt X 5 Pcs) - Kirei - Frozen 1 kg**Kirei**$8.43**11 rev5y ago](https://www.amazon.sg/dp/B08NDVDKPK) [**Miyatake Jumbo Sanuki Udon Noodles 3pcs(600G) - Chilled**Miyatake**$5.46**7 rev5y ago](https://www.amazon.sg/dp/B07NPHYFC3) [**Hosei Miso Udon 690 g**Hosei**$3.81**0 rev5y ago](https://www.amazon.sg/dp/B08HRS8TVL) [**CTC Ganko Udon 5P 1300 g - Frozen**CTC**$11.40**1 rev6y ago](https://www.amazon.sg/dp/B07Y88TTJH) [**CJ Chefs Solution Sanuki Udon- Frozen 1.15 Kg**CJ Chef's Solution**$3.76**11 rev6y ago](https://www.amazon.sg/dp/B07NLLVTS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clearspring Organic Japanese Udon Noodles 200g**Clearspring**$6.09**5.0★**▲ 424%**](https://www.amazon.sg/dp/B06XCVZDX1) [**Hakubaku Organic Udon 270 g**Hakubaku**$3.93**4.6★**▲ 212%**](https://www.amazon.sg/dp/B002HQP0F0) [**Kirei Shimadaya Inaniwa Udon Noodles 5 Pieces - Frozen**シマダヤ**$11.27**5.0★**▲ 100%**](https://www.amazon.sg/dp/B01LYDZIPB) [**Hosei Miso Udon 690 g**Hosei**$3.81**0.0★**▲ 97%**](https://www.amazon.sg/dp/B08HRS8TVL) [**FORTUNE Udon Noodles 200g (Pack of 3)**FORTUNE**$2.79**4.6★**▲ 39%**](https://www.amazon.sg/dp/B0716PJNDQ)
**~~View all trending →~~**
## **Common questions**
- **Is udon profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (26/100).
- **How competitive is the udon niche?**
- 11 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
- **What does it cost to enter the udon niche?**
- Listings span $2.79–$11.40; the average listing price is $6.45 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.
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