---
title: "Tomato Paste — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/tomato-paste"
last_updated: "2026-08-08T06:49:13.512Z"
locale: en
meta:
description: "Niche score 32/100 · $5K/yr market · 17K searches/yr · $4.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $5K/yr market · 17K searches/yr · $4.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tomato Paste — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **tomato paste**
**Skip it**
Prices mostly outside the sweet spot ($1.26–$9.23) — this niche doesn't clear our bar today.
Market size 1Growth 4Conversion 76Competition 14Returns 100Price range 0Avg price 12Brand share 26Review moat 98Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****31.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$4.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$5K**
$5K/yr · 17K searches
**Price range**
**Bad****$1.26–$9.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, tomato paste is a $5K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tomato paste market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **8%**
- **Out of stock**
- **27.4%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**7%**
- Cirio36% - S & W30% - Leggo's12% - ayam6% - Mutti4% - LITALY4% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -42.3% search growth over the last 90 days.
500300Spike '25Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/tomato-paste/trend)
## **Top tomato paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52820%$1K30%$2K40%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**S&W Tomato Paste 170g**S & W**$1.96**4.6★26 rev](https://www.amazon.sg/dp/B004DAYVPS) [2**Cirio Double Concentrated Tomato Puree 140g (91665)**Cirio**$3.19**4.6★26 rev](https://www.amazon.sg/dp/B00361CG8Y) [3**Leggos Tomato Puree 410g**Leggo's**$2.10**4.7★18 rev](https://www.amazon.sg/dp/B00C7Q8CPK) [4**Ayam Brand Tomato Puree | Made with 100% Natural Tomatoes | Great Taste | Rich in Fibre | Ideal for Home Cooking for Authentic Dishes | Low in Fat | No Cholesterol | Halal | Serves 5 - 160g**ayam**$1.26**4.0★5 rev](https://www.amazon.sg/dp/B071V9FP2M) [5**Cirio Passatta Tomato Pure 700g**Cirio**$4.01**4.5★174 rev](https://www.amazon.sg/dp/B01M16Y65W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honest to Goodness Organic No Added Salt Tomato Paste 210 g**Honest to Goodness**$7.93**30 rev2y ago](https://www.amazon.sg/dp/B07NYWTXSH) [**LITALY Tomatoes Puree 690g**LITALY**$3.64**3 rev2y ago](https://www.amazon.sg/dp/B0CKWY5V2Q) [**Mutti Tomato Paste - Triplo Concentrato Di Pomodoro 280g (1 tube)**Mutti**$9.23**1 rev4y ago](https://www.amazon.sg/dp/B0B6BK47WH) [**Cirio Double Concentrated Tomato Puree 140g (91665)**Cirio**$3.19**26 rev4y ago](https://www.amazon.sg/dp/B00361CG8Y) [**BioOrto Organic Tomato Passata 520g**BioOrto**$9.06**4 rev7y ago](https://www.amazon.sg/dp/B07NQFNVHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honest to Goodness Organic No Added Salt Tomato Paste 210 g**Honest to Goodness**$7.93**4.6★**▲ 405%**](https://www.amazon.sg/dp/B07NYWTXSH) [**Mutti Tomato Paste - Triplo Concentrato Di Pomodoro 280g (1 tube)**Mutti**$9.23**5.0★**▲ 183%**](https://www.amazon.sg/dp/B0B6BK47WH) [**Ayam Brand Tomato Puree | Made with 100% Natural Tomatoes | Great Taste | Rich in Fibre | Ideal for Home Cooking for Authentic Dishes | Low in Fat | No Cholesterol | Halal | Serves 5 - 160g**ayam**$1.26**4.0★**▲ 177%**](https://www.amazon.sg/dp/B071V9FP2M) [**Mutti Double Tomato Concentrate 200g (1 tube)**Mutti**$6.26**4.4★**▲ 71%**](https://www.amazon.sg/dp/B08CRSH6DH) [**Alce Nero Organic Tomatoes Passata Vellutata 200g**Alce Nero**$1.57**4.6★**— 6%**](https://www.amazon.sg/dp/B07J6VZRV2)
**~~View all trending →~~**
## **Common questions**
- **Is tomato paste profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 12 tracked products. 90-day search growth is -42.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the tomato paste niche?**
- 9 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
- **What does it cost to enter the tomato paste niche?**
- Listings span $1.26–$9.23; the average listing price is $4.43 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.
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