---
title: "Tofu — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/tofu"
last_updated: "2026-08-08T09:30:38.133Z"
locale: en
meta:
description: "Niche score 29/100 · $4K/yr market · 34K searches/yr · $2.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $4K/yr market · 34K searches/yr · $2.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tofu — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **tofu**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 4Conversion 68Competition 32Returns 100Price range 0Avg price 6Brand share 0Review moat 99Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****16.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$2.03**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-42.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 34K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$0.82–$8.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, tofu is a $4K/yr Amazon Singapore market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tofu market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$30K–$41K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **35.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- FORTUNE67% - CJ Bibigo20% - Unicurd10% - Soyco2% - EB Food1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -42.7% search growth over the last 90 days.
900700Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/tofu/trend)
## **Top tofu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$21410%$42815%$64220%$856110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fortune Japanese Silken Tofu With Omega 3 DHA 300g - Chilled**FORTUNE**$0.86**4.8★51 rev](https://www.amazon.sg/dp/B072826DSC) [2**CJ Bibigo Firm Tofu for Stir Fried 300g - Chilled**CJ Bibigo**$2.47**4.6★24 rev](https://www.amazon.sg/dp/B07NLLVTTH) [3**Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled**FORTUNE**$1.29**4.6★51 rev](https://www.amazon.sg/dp/B071YZBKSV) [4**Fortune Japanese Silken Tofu 300g - Chilled**FORTUNE**$0.83**4.6★31 rev](https://www.amazon.sg/dp/B0727YYV7G) [5**Fortune Traditional Chinese Tofu 300g - Chilled**FORTUNE**$0.83**4.4★24 rev](https://www.amazon.sg/dp/B0716PJR1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soyco Tofu - Hi-Protein Firm 350g (1 pack)**Soyco**$8.18**1 rev4y ago](https://www.amazon.sg/dp/B0B6BM249Q) [**Unicurd Extra Smooth Silken Tofu Twin Pack 300 grams**Unicurd**$0.92**1 rev4y ago](https://www.amazon.sg/dp/B09GKXTRMH) [**EB Food Cheese Seafood Tofu 500 g (Packaging may vary)**EB Food**$5.55**4 rev5y ago](https://www.amazon.sg/dp/B0824Y8BQH) [**Fortune Tamago Tofu Mushi 2x150g - Chilled**FORTUNE**$1.64**7 rev6y ago](https://www.amazon.sg/dp/B07N7S4SHJ) [**CJ Bibigo Firm Tofu for Stir Fried 300g - Chilled**CJ Bibigo**$2.47**24 rev6y ago](https://www.amazon.sg/dp/B07NLLVTTH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fortune Tamago Tofu Mushi 2x150g - Chilled**FORTUNE**$1.64**3.8★**▲ 131%**](https://www.amazon.sg/dp/B07N7S4SHJ) [**EB Food Cheese Seafood Tofu 500 g (Packaging may vary)**EB Food**$5.55**5.0★**▲ 130%**](https://www.amazon.sg/dp/B0824Y8BQH) [**Soyco Tofu - Hi-Protein Firm 350g (1 pack)**Soyco**$8.18**5.0★**▲ 108%**](https://www.amazon.sg/dp/B0B6BM249Q) [**Fortune Traditional Chinese Tofu with Omega 300g - Chilled**FORTUNE**$0.86**4.4★**▲ 70%**](https://www.amazon.sg/dp/B071YZBV8W) [**Fortune Extra Smooth Silken Tofu 300g - Chilled**FORTUNE**$0.82**5.0★**▲ 70%**](https://www.amazon.sg/dp/B071RYG2Y9)
**~~View all trending →~~**
## **Common questions**
- **Is tofu profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 18 tracked products. 90-day search growth is -42.7%. Flapen's verdict: Skip it (29/100).
- **How competitive is the tofu niche?**
- 5 brands and 3 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the tofu niche?**
- Listings span $0.82–$8.18; the average listing price is $2.03 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.
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