--- title: "Tenderloin — $4K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/tenderloin" last_updated: "2026-08-07T10:45:30.270Z" locale: en meta: description: "Niche score 39/100 · $4K/yr market · 2K searches/yr · $27.60 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 39/100 · $4K/yr market · 2K searches/yr · $27.60 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Tenderloin — $4K/yr Amazon SG Niche (2026) - Flapen" --- # **tenderloin** **Skip it** A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today. Market size 1Growth 14Conversion 69Competition 0Returns 100Price range 86Avg price 95Brand share 0Review moat 100Quality gap 62 **Review moat** **Incredible****5.75** avg incumbent reviews — the moat a new listing must climb **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Avg price** **Incredible****$27.60** avg listing price — sweet spot $15–$100 **Price range** **Great****$10.27–$51.02** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Conversion** **Good****6.3%** search→purchase rate — share of searches ending in a sale **Quality gap** **Good****4.4★** avg incumbent rating — lower means beatable quality **Growth** **Bad****-22.6%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$4K** $4K/yr · 2K searches **Competition** **Bad****100%** top-5 click share — a locked-up shelf **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, tenderloin is a $4K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **tenderloin market data**
**Units sold / yr**
**500–750**
avg 0–100/product
**Revenue / yr**
**$14K–$21K**
units × avg price
**Conversion rate**
**6.3%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**50%**
**Out of stock**
**35.0%**
**Avg brand age**
**64 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **4 **▼falling **Sellers** **3** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **100%** Top 20: 100% **Open market** **0%** - Meat Co.42% - King Island28% - Hego15% - ZAC Butchery15% ## **Demand** Weekly Amazon search volume, last 43 weeks — -22.6% search growth over the last 90 days. 8060Spike '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/tenderloin/trend) ## **Top tenderloin products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%15%$64130%$1K45%$2K60%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 4 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g](https://m.media-amazon.com/images/I/41nKmppqHsS.jpg)**Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g**Meat Co.**$16.07**4.3★13 rev](https://www.amazon.sg/dp/B093XZC4M6) [2![[Sold by Weight] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g](https://m.media-amazon.com/images/I/61-eC-B7-oL.jpg)**\[Sold by Weight\] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g**King Island**$51.02**5.0★1 rev](https://www.amazon.sg/dp/B0BDQLK4CM) [3![Hego Beef Tenderloin Steak 200 g- Frozen](https://m.media-amazon.com/images/I/41QP2pH3PyL.jpg)**Hego Beef Tenderloin Steak 200 g- Frozen**Hego**$10.27**4.2★6 rev](https://www.amazon.sg/dp/B08LFSJF12) [4![ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled](https://m.media-amazon.com/images/I/41TUHpuplJL.jpg)**ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled**ZAC Butchery**$33.05**4.0★3 rev](https://www.amazon.sg/dp/B074V285T7) ### **Newest** by launch date [![[Sold by Weight] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g](https://m.media-amazon.com/images/I/61-eC-B7-oL.jpg)**\[Sold by Weight\] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g**King Island**$51.02**1 rev3y ago](https://www.amazon.sg/dp/B0BDQLK4CM) [![Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g](https://m.media-amazon.com/images/I/41nKmppqHsS.jpg)**Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g**Meat Co.**$16.07**13 rev5y ago](https://www.amazon.sg/dp/B093XZC4M6) [![Hego Beef Tenderloin Steak 200 g- Frozen](https://m.media-amazon.com/images/I/41QP2pH3PyL.jpg)**Hego Beef Tenderloin Steak 200 g- Frozen**Hego**$10.27**6 rev5y ago](https://www.amazon.sg/dp/B08LFSJF12) [![ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled](https://m.media-amazon.com/images/I/41TUHpuplJL.jpg)**ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled**ZAC Butchery**$33.05**3 rev8y ago](https://www.amazon.sg/dp/B074V285T7) ### **Trending** 90-day click momentum [![[Sold by Weight] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g](https://m.media-amazon.com/images/I/61-eC-B7-oL.jpg)**\[Sold by Weight\] Manypeaks Premium Grass-Fed Beef Steak - Eye Fillet 230- 290g**King Island**$51.02**5.0★**▲ 114%**](https://www.amazon.sg/dp/B0BDQLK4CM) [![Hego Beef Tenderloin Steak 200 g- Frozen](https://m.media-amazon.com/images/I/41QP2pH3PyL.jpg)**Hego Beef Tenderloin Steak 200 g- Frozen**Hego**$10.27**4.2★**— 7%**](https://www.amazon.sg/dp/B08LFSJF12) [![ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled](https://m.media-amazon.com/images/I/41TUHpuplJL.jpg)**ZAC Butchery Fresh Grass-Fed Beef Tenderloin 200g (Pack of 2) (Halal) - Chilled**ZAC Butchery**$33.05**4.0★**▼ 14%**](https://www.amazon.sg/dp/B074V285T7) [![Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g](https://m.media-amazon.com/images/I/41nKmppqHsS.jpg)**Meat Co. Argentinian Grass Fed Beef Tenderloin - Chilled 200 g**Meat Co.**$16.07**4.3★**▼ 21%**](https://www.amazon.sg/dp/B093XZC4M6) ## **Common questions**
**Is tenderloin profitable to sell on Amazon Singapore?**
The niche generates $4K/yr across 4 tracked products. 90-day search growth is -22.6%. Flapen's verdict: Skip it (39/100).
**How competitive is the tenderloin niche?**
4 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the tenderloin niche?**
Listings span $10.27–$51.02; the average listing price is $27.60 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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